The Senior Director, Global Marketing Lead, Sleep-Wake disorders is responsible for maximizing the performance of the product portfolio. This includes building successful launch plans and, leading cross functional launch teams. The Sr. Director will work with the respective regional brand leader to ensure that the performances of the brands are optimized. The Senior Director is responsible for coordinating activities and sharing best practices within Eisai across regions. The incumbent is responsible for developing commercial brand strategy for all assets, in collaboration with the Global Product & Franchise Strategy Office, Medical and R&D organizations. The Sr. Director is also responsible and accountable to develop and prepare the regions for implementation of new indications/formulations carried out in the life cycle management of a specific product. This individual will work in close collaboration with the assigned IPT leader in the DHBL organization, to ensure that development and activities are progressing according to set timelines.

Essential Functions include but are not limited to:

• Leading the global commercial strategic development for the Sleep-Wake disorders portfolio to optimize performance, sales and upcoming launches.
• Developing and implementing all plans related to marketing and promotion activities for a brand in Global.
• Leading the development and delivery of integrated marketing campaigns, launch planning and execution, full lifecycle planning, messaging and positioning of the associated brands in line with Global marketing objectives.
• Monitoring, anticipating and adopting trends and best practices to strengthen marketing plan(s) and adopting marketing strategies in a timely manner.
• Directing the analyses of assigned product(s); overseeing the identification of key segment business drivers, priorities and growth opportunities.
• identifying and leading initiatives to continuously improve brand marketing processes and programs with key stakeholders.
• Directing, and managing financial planning/forecasting and budget management, vendor management, timeline development & tracking, and assessing resource needs for respective program(s).
• Collaborating and providing strategic portfolio support to the 5 regions.
• Leading Life Cycle Management activities for current and future portfolio products in the relevant therapeutic area.

Requirements

• Bachelor's degree (Master's preferred) and 12+ years of relevant experience.
• Experience in Life Sciences industry preferred.
• Bachelor's degree in related field (Master's preferred) with significant experience in management of sales/marketing function in pharma/biotech industry.
• OR a combination of equivalent education and experience.
• Demonstrated experience in applicable therapeutic area (e.g., sleep-wake disorders).
• Demonstrated success leading and implementing regional marketing development and initiatives through executive communication and engagement with global marketing stakeholders.
• Experience managing resources and vendors; Some financial management experience supporting and managing complex P&L (e.g., monitoring sales and profit margins vs plan), preferred.
• Business need driven role based on proven performance in earlier role.

Skills:Communication & Cross-functional Influence, Critical Thinking & Business Agility, Customer Engagement, Influencing skills (Regional/Geographies), Marketing Fundamentals, Mentoring/ People Development, Omnichannel Strategy, Product / Business Knowledge, Project Mgmt. / Data Analytics

Eisai Salary Transparency Language:
The annual base salary range for the Senior Director, Global Marketing Lead, Sleep-Wake disorders is from :$248,100-$325,600

Under current guidelines, this position is eligible to participate in : Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan.

Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills.

Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit https://careers.eisai.com/us/en/compensation-and-benefits.

Certain other benefits may be available for this position, please discuss any questions with your recruiter.