ASSA ABLOY Door Security Solutions

Senior Director, End User Business Development- Education

Education, Government & Non-Profit
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 10+ years in physical security or access control.
  • At least 5 years of people management experience.
  • Experience scaling large teams of 12+ individuals.
  • Strong knowledge of enterprise PACS and Mercury-based architectures.
  • Proven success in complex sales with multiple stakeholders.
  • Excellent executive communication skills.

Responsibilities

  • Execute end-to-end commercial strategy for Education verticals in North America.
  • Drive revenue growth and deal execution in assigned segments.
  • Lead and develop a team of 12+ reports for high performance.
  • Serve as the ambassador for HID in Education markets.
  • Collaborate cross-functionally to deliver scalable access solutions.
  • Define priorities, segmentation, and go-to-market focus for Education.
  • Provide insights on customer needs and market dynamics.

Benefits

  • Competitive benefits and annual leave for work-life balance.
  • Vibrant and inclusive company culture.
  • Extensive career development and resources available.
  • Opportunity to be part of a pioneering global organization.
Full Job Description
Location: Remote, US

Job ID: 47842

The Senior Director of Education is responsible for setting and executing the overall business development, go-to-market (GTM), and people leadership strategy for HID's Education verticals across North America. This role owns revenue growth, market expansion, and strategic account engagement while leading and developing a large, high-performing team aligned to commercial end-user markets. The Senior Director partners closely with PACS sales, Sales Engineering, Marketing, Product, Channel, and Technology teams to deliver integrated access control and mobile-enabled security solutions. Success in this role requires deep market expertise, strong executive presence, and proven ability to lead complex, cooperative selling environments.

As our Senior Director, End User Business Development, Education, you'll support HID's success by:
  • Owning and executing the end-to-end Education vertical commercial strategy across North America.
  • Driving revenue growth, pipeline development, and deal execution across assigned Education segments.
  • Leading, coaching, and developing a team of 12+ direct and indirect reports to deliver sustained performance.
  • Serving as the senior internal leader and external ambassador for HID within Education markets.
  • Partnering cross-functionally to deliver scalable PACS, Mercury-based, and mobile-enabled access solutions.
  • Defining Education vertical priorities, segmentation, and GTM focus aligned with HID PACS and Mercury platforms.
  • Acting as the senior internal voice for Education markets, providing insight on customer needs, buying behaviors, and competitive dynamics.
  • Ensuring HID solutions scale across enterprise, multi-site, and global education environments.
  • Leading and developing Directors, Senior Business Development Managers, and Business Development Managers.
  • Establishing performance expectations, KPIs, and individual development plans to drive accountability and growth.
  • Partnering with Sales leadership and HR on hiring, onboarding, succession planning, and talent development.
  • Fostering a collaborative, enterprise-focused selling culture across functions.
  • Driving pipeline creation, opportunity progression, and revenue attainment across Education verticals.
  • Leading strategy and execution for mobile engagement adoption, positioning mobile credentials as a natural extension of traditional PACS and Mercury systems.
  • Ensuring commercial messaging highlights operational efficiency, security, scalability, and user experience.
  • Directly supporting large, complex enterprise opportunities and engaging executive stakeholders as needed.
  • Collaborating with Marketing on Education-specific messaging, thought leadership, and demand generation initiatives.
  • Partnering with Product and Technology teams to influence roadmaps supporting large-scale education deployments.
  • Strengthening relationships with consultants, system integrators, and strategic technology partners.
  • Representing HID at industry events, customer briefings, and strategic partner engagements.


Your Experience and Background include:
  • Bachelor's degree required.
  • 10+ years of experience in physical security, access control, or enterprise security solutions.
  • Minimum of 5 years of people management experience.
  • Proven experience leading and scaling large, high-performing teams (12+ individuals).
  • Strong understanding of enterprise PACS environments, including traditional access control and Mercury-based architectures.
  • Demonstrated success driving complex sales motions involving multiple stakeholders and long sales cycles.
  • Executive-level communication skills with the ability to engage CIOs, CISOs, Facilities, Operations, and line-of-business leaders.
  • Willingness and ability to travel extensively across North America.
  • MBA or advanced degree.
  • Experience selling into Education verticals (K-12, Higher Education, or large campus environments).
  • Exposure to mobile credentials, digital identity, or cloud-enabled access strategies.
  • Demonstrated experience influencing product or technology roadmaps.


What we can offer you:
  • Competitive salary and rewards package
  • Competitive benefits and annual leave offering, allowing for work-life balance
  • A vibrant, welcoming & inclusive culture
  • Extensive career development opportunities and resources to maximize your potential
  • To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds


The wage range for this role considers a broad scope of factors that are considered when making compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range does not account for geographic differentials based on the location where the position may be filled. At HID, it is uncommon for individuals to be hired at or near the top of the range. Final compensation decisions depend on the specific facts and circumstances of each case.

The base salary in the United States is $168,000 to $196,000. The OTE is up to $280,000.

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. We are not responsible for any fees related to unsolicited resumes.

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About ASSA ABLOY Door Security Solutions

ASSA ABLOY Door Security Solutions is a division of ASSA ABLOY, the global leader in access solutions. The company provides a wide range of door security and safety solutions for commercial and institutional customers. Its products include locks, door closers, exit devices, electromechanical products, and access control systems. ASSA ABLOY Door Security Solutions operates in North America and has manufacturing facilities in the United States and Canada. The company is committed to sustainability and has implemented various initiatives to reduce its environmental impact.
Learn more about ASSA ABLOY Door Security Solutions
Size
50,000 employees
Industry
Founded
1992

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