Agency:
Hearts & Science

Job Function:
Media

Job Subfunction:
Performance Media

Job Description:
As a Senior Director of Digital Activation, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across multiple programmatic and social buying platforms to improve campaign performance - and lead the team as the main point of contact with strategy teams and clients. You will define, execute and optimize digital biddable channel strategies and initiatives for a fast-paced entertainment client across programmatic, social and search ensuring that pacing and performance are best-in-class and the Digital Activation Process is activated correctly.

Responsibilities
Extensive understanding of all major digital biddable platforms, product offerings and their respective capabilities within programmatic, search and social.

Deep understanding of in-platform campaign setup and proven excellence within hands-on-keyboard (activation) nuances and best practices across all biddable platforms and ad-serving operations

Ensures highest levels of team performance and thought leadership within specialist divisions (search, social, programmatic, ad-ops and tagging), including creating and circulating POVs

Develops and maintains strong relationships with key digital partners and keeps teams abreast of first to market opportunities, tech, data, and regulation updates

Key stakeholder in leading upfront deals and negotiations (JBPs)

Creating and driving best-in-class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client

Ability to quickly pivot and adapt within a fast-paced environment for a world-class entertainment client

Providing inputs and guidance around campaign design, including requirements for success and optimal use of biddable platforms

Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective

Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients

Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Accountability over client's budgets

Developing strong relationships with clients, key digital platform partners and global counterpart colleagues

Setting Budgets, KPI's and measurement framework

Collaborating with MarSci Team for development and implementation of Test and Learn agenda and framework.

Delivering credible thought leadership on Digital Activation's role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses

Leading communication of Digital Activation's tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital campaigns and effectively report results to all stakeholders

Ability to effectively manage costs while exceeding performance goals and maintaining quality standards.

Excellent communication skills, ability to distill key ideas for non-digitally centric teams

Managing and mentoring a large team of Digital Activation specialists, providing day-to-day guidance as well as career growth and development, across multiple markets.

Ensuring team manages and efficiently optimizes programs within budget and KPI goals

Tracking innovation within the industry, evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients

Qualifications

10+ years digital experience, including a minimum of 5 years' experience managing, mentoring, and nurturing a diverse team in a fast-paced organization

Experience within the entertainment category preferred

Technical, in-platform and strategic understanding of programmatic, search and social buying and activation required.

Experience working with Ad Technology stacks and implementation processes

Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)

Strong analytical skills and understanding of entertainment industry KPI's

Exceptional analytics skills, and confidence acting on marketing data and insights

Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap)

Working knowledge of 3rd party verification tools, including IAS
$120,000 - $230,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.