About the Team:SecurityScorecard is accelerating its enterprise go-to-market strategy, with demand generation playing a central role in driving pipeline growth. The organization has aligned marketing, sales, business development, and customer success into dedicated regional pods, bringing together ABM, demand generation, BDRs, Account Executives, and Customer Success Managers around shared account ownership. As the company continues to invest in Enterprise Tier 1 and Tier 2 accounts, this role will partner closely with sales leadership to develop and execute programs that increase enterprise pipeline creation, improve cross-functional alignment, and drive predictable revenue growth.
About the Role:Pipeline creation is the number one priority for this role. You will partner closely with sales leadership to build and scale enterprise pipeline, with account-based marketing (ABM) as a core, daily discipline.
- Demand Generation & ABM Strategy: Own and evolve SecurityScorecard's demand generation strategy, with ABM as the core approach for targeting high-value enterprise accounts. Partner with sales to build personalized, pod-based campaigns aligned to account teams (BDR, AE, CSM).
- Multi-Channel Campaigns: Plan and execute multi-channel campaigns, including email, paid digital, social, webinars, and events, to generate and nurture pipeline through the funnel.
- Marketing Operations & Analytics: Operate with real fluency in Salesforce and at least one marketing automation platform (Marketo, HubSpot, or Pardot). Partner closely with marketing operations on attribution tracking, lead management, and funnel reporting.
- ABM Platform Ownership: Use 6sense (or a comparable ABM/intent platform) to identify and engage target accounts; prior hands-on implementation experience is a strong plus.
- AI-Driven Marketing: Bring exposure to, and genuine enthusiasm for, AI-driven marketing and sales orchestration tools (AI BDR agents, Agentforce, or similar). This function is actively piloting AI-driven approaches to pipeline generation.
- Sales Collaboration: Work as a true extension of the sales organization, aligning demand generation programs with regional pod structures and enterprise sales cycles.
- Team Leadership: Manage a team of two (a full-time demand generation manager and a contractor), with a hands-on, self-sufficient approach suited to a lean, decentralized marketing organization.
- Budget Management: Own the demand generation budget and ensure maximum ROI from marketing investment.
- Market Research: Stay current on industry trends, market conditions, and customer insights to keep strategy sharp.
Required Qualifications:- 7 to 10 years of experience in demand generation, including hands-on account-based marketing (ABM), ideally supporting enterprise or tier 1/tier 2 account strategies.
- Experience in a cybersecurity company, or marketing to technical or IT buyers (CISOs, CIOs, DevOps, developers).
- Hands-on, power-user experience with Salesforce (building and pulling your own reports) and at least one marketing automation platform (Marketo, HubSpot, Pardot, or similar).
- Experience with 6sense or a comparable ABM/intent-data platform strongly preferred.
- Solid grounding in marketing operations fundamentals: attribution tracking, lead management, and funnel management.
- Comfort operating in a lean, decentralized marketing team, including hands-on campaign execution and copywriting when needed.
- Exposure to AI-driven marketing or sales tools, and a genuine willingness to learn and adopt new AI orchestration approaches.
- Proven track record of building demand generation programs that grew revenue and pipeline.
- Excellent communication and cross-functional collaboration skills.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus.
Benefits:Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!
The estimated total compensation range for this position is $200,000 - $240,000 (base plus bonus). Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits.
