Bimbo Bakeries USA

Senior Director Corporate Affairs

Bimbo Bakeries USA • $105K — $147K *
Irving, TX 75061In-Person
Business Services
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications or related field.
  • 15 years of progressive communications experience, with 3-5 years in senior leadership role at large organization (10,000+ associates).
  • Experience developing frontline communications strategies in manufacturing or retail environments.
  • Proven ability to influence in a global matrix organization without direct authority.
  • Track record leading crisis response in regulated environments.

Responsibilities

  • Serve as a strategic communications advisor to senior leadership, translating complex business priorities into clear narratives.
  • Lead internal communications programs that build organizational alignment and reinforce company culture.
  • Set standards for communication quality and develop high-impact content for various audiences.
  • Develop and execute communications strategies for company-wide transformation initiatives.
  • Design communications strategies targeting large hourly and frontline workforces, bridging corporate and frontline strategies.
  • Oversee external reputation management and proactive PR strategies.
  • Lead communications responses to crises, ensuring calm and credible presence under pressure.

Benefits

  • Professional development and training opportunities.
  • Dynamic and collaborative work environment.
  • Access to a global network of communications professionals.
  • Opportunity to shape company culture and associate engagement.
  • Flexible working arrangements.
Full Job Description
Position Summary

This senior leadership role is responsible for protecting and advancing associate engagement and the company's reputation through clear, credible, and strategically aligned communications. This individual serves as a trusted advisor to the executive team and operates effectively across a global matrix organization - aligning national, Business Unit and functional communications with company priorities while navigating competing stakeholder needs. This is a hands-on leadership role requiring equal command of detailed strategy and on-the-ground execution. The successful candidate brings deep experience communicating to and through large, distributed and frontline workforces and is equally at home advising executives, directing a crisis response, or developing communications that reach a manufacturing floor.

Key Responsibilities
  • Executive advisory and leadership alignment. Serve as a strategic communications advisor to the U.S. company President and senior leadership team. Translate complex business priorities into clear, consistent narratives that align leaders on business and cultural priorities and move the organization forward.
  • Internal communications and associate engagement. Lead enterprise internal communications programs that build organizational alignment, reinforce culture, and sustain trust across all levels of the business, including complex, multi-site environments with collective bargaining agreements.
  • Content creation and editorial leadership. Set the standard for communications quality across the function. Lead the development of high-impact content for internal and external audiences - including executive communications, town hall materials, corporate narratives, press materials, digital content, and leadership messaging - ensuring every output is clear, on-brand, and purpose-driven.
  • Transformation and change communications. Develop and execute communications strategy for company-wide transformation initiatives. Mobilize associates around strategic change management, cultural evolution, and performance priorities.
  • Frontline communications strategy. Design and lead communications strategies that reach and resonate with large hourly and frontline workforces, including field-based sales, manufacturing and distribution associates. Develop channel strategies, messaging frameworks, and manager enablement tools that bridge the gap between corporate strategy and the frontline.
  • External reputation and media relations. Oversee earned media strategy, spokesperson development, and proactive PR to drive sustained corporate and trade coverage. Shape and protect the company's external narrative across consumer, industry, and all other relevant audience.
  • Crisis and issues management. Lead communications response for high-impact crises including product recalls, regulatory events, cyber incidents, and workforce issues. Serve as a calm, credible presence under pressure. Partnering with Legal, PEOPLE, and Operations to protect trust and business continuity.
  • Cross-functional partnership. Build trusted working relationships across PEOPLE, Finance, Sales, Operations, Transformation Office and Marketing. Serve as a communications partner, not just a service provider, at every level of the organization, from the executive level to the frontline.
  • Global matrix navigation. Partner with global communications, regional business units, and functional leadership to ensure message alignment and execution. Build productive relationships across geographies and levels, balancing global standards with local relevance.
  • Team leadership and development. Lead and develop a high-performing communications team. Foster a culture of excellence, accountability, and creative rigor by setting clear expectations, investing in talent growth, and delivering results with minimal agency reliance. Model the standards you expect and create an environment where strong communicators do their best work.


Leadership Competencies
  • Situational Adaptability: Adapts approach and attitude in real time according to the changing demands of different situations.
  • Manages Ambiguity: Operations effectively, even when things are not certain, or the way forward is not clear.
  • Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Drives Vision and Purpose: Paints a compelling picture of the vision and strategy that motivates others to action.
  • Ensures Accountability: Holds self and others accountable to meet commitments.
  • Challenges and Aligns: Challenges Grupo Bimbo to get better results aligned with the Business Plan.
  • Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
  • Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies.


Education & Work History
  • Bachelor's degree in Communications or a related field required.
  • 15 years of progressive communications experience, with at least 3-5 years in a senior leadership role at a large, complex organization (10,000+ associates).
  • Demonstrated experience developing frontline and associate communications strategies in manufacturing, distribution, retail, or similarly distributed environments.
  • Proven ability to navigate and influence in a global matrix organization, building alignment without direct authority.
  • Track record leading crisis response and protecting organizational reputation in regulated or high-scrutiny environments.


Technical Skills
  • Deep experience driving communications through enterprise transformation and significant organizational change .
  • Exceptional written and verbal communications skills; strong executive presence and ability to influence at the highest levels.
  • Experience in CPG, manufacturing, or another complex, consumer-facing industry preferred.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA
Industry
Food & Beverages
* Ladders Estimates

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