Newell Brands Inc

Senior Director, Consumer Insights

Newell Brands Inc • $150K — $180K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; graduate degree preferred.
  • 10-15 years of experience in consumer insights or market research.
  • Experience on both the client and agency sides, preferably in durable consumer goods.
  • Expertise in qualitative and quantitative research methods.
  • Hands-on experience with AI applications in marketing research, including predictive analytics and NLP.
  • Knowledge of global research practices, understanding cultural diversity.
  • Track record of leading strategic learning initiatives for brands.

Responsibilities

  • Develops AI-driven research tools for global use.
  • Creates agile research platforms for early-stage consumer insights.
  • Implements standardized brand health tracking methodologies.
  • Analyzes consumer feedback using AI to identify key trends.
  • Forecasts brand performance using predictive analytics.
  • Establishes consumer communities for immediate research execution.
  • Streamlines product testing protocols based on consumer needs.

Benefits

  • Opportunities for professional growth.
  • Innovative environment with a focus on AI in research.
  • Collaborative culture that values consumer understanding.
  • Access to advanced analytics tools and methodologies.
Full Job Description
Job ID: 16362

Alternate Locations:

Consumer and Shopper Insights at Newell Brands is a discipline closely linked to marketing and consumer-driven innovation, category management, and sales and shopper-centric retail understanding. The team's work is grounded in a deep understanding of brands, consumers, shoppers, competition, product categories, global consumer trends and market dynamics - increasingly powered by artificial intelligence and advanced analytics that speed up how insights are generated, tested and scaled.

The Sr. Director, Outdoor, Recreational and Commercial Insights delivers insightful, actionable learning to all levels of the organization and serves as a trusted strategic partner to senior leadership. This role drives business results by influencing brand and category strategy, portfolio management and innovation, integrated marketing planning, new product development and category management through a constant focus on the consumer, shopper and marketplace. A core part of the mandate is modernizing how Newell does research - standardizing foundational research globally, building a scalable insights platform and embedding AI methodologies (predictive analytics, natural language processing, generative AI and machine learning) into brand health tracking, trend detection and everyday research delivery.

Focus areas are products within Outdoor and Recreational brands, while also supporting products within our Commercial business (B2B)

Job Responsibilities

Insights & AI-Enabled Research
  • Builds standardized research tools and AI-augmented workflows the organization can implement and execute across the world.
  • Builds nimble research platforms - proprietary omnibus, online communities and AI-simulated or synthetic-audience testing - to accelerate early-stage learning.
  • Leads Brand Health methodology deployment and standardizes it across segments and categories globally, incorporating AI-based tracking and anomaly detection to flag shifts in brand equity faster.
  • Applies natural language processing and generative AI to analyze open-ended survey responses, social listening data and unstructured consumer feedback, turning qualitative volume into structured themes at speed.
  • Uses predictive analytics and machine learning to forecast brand and category performance, concept success and consumer response ahead of full-scale testing.
  • Builds consumer communities and a proprietary omnibus for speedy execution of consumer research across key geographies.
  • Supports the innovation and stage-gate process, centralizing claims-testing tracking and using AI-assisted reporting to shorten the time from data to decision.
  • Brings a foundational best-practices lens - including responsible and bias-aware use of AI - to every piece of research conducted within the organization.
  • Brings a spirit of collaboration and passion for growth to the role.
  • Proactively cultivates opportunities to bring cross-functional team members closer to consumers to make Newell's brands and products more relevant and attractive to consumers and shoppers.
  • Collaborates with marketing partners to evaluate brand relevance with current and prospective consumers, proactively identifying category, brand and retailer opportunities and ensuring key learning is embedded in category strategy.
  • Leads the effort to ensure Newell has the right packaging testing protocols that meet consumer needs, deliver on the brand's proposition, support overall brand positioning and help identify possible quality issues.
  • Sets priorities for product testing based on a robust business risk assessment and new product development best practices, aligned with budgetary considerations.
  • Builds advocacy for sustained organizational investment in consumer understanding based on the delivery of impactful insights that help the business grow while delighting consumers.
  • Translates consumer needs and wishes into business opportunities.
  • Demonstrates effective project management, including setting appropriate action standards, selecting and guiding suppliers, managing within budget and schedule constraints, and delivering actionable results.


Ideal Candidate Profile
  • Four-year college degree and graduate degree preferred.
  • 10 years of experience minimum in consumer insights or market research strategic consulting role; 15 years preferred.
  • Both client-side and research agency-side work in consumer products; experience with durable categories preferred.
  • Substantial experience conducting global research projects; demonstrates an understanding of differences and diversity among consumers, countries and cultures.
  • Expertise in a wide range of qualitative and quantitative methods, and the ability to apply them appropriately to business issues.
  • Hands-on experience applying AI and machine learning to marketing research and brand analytics - for example, predictive analytics, natural language processing for open-ended and social data, generative AI for insight synthesis and reporting, or AI-simulated consumer testing and synthetic audiences.
  • Experience with longitudinal research, consumer online communities and proprietary omnibus methodologies.
  • Experience leading the strategic learning plan and priorities for a brand or product category, and managing a research budget accordingly.
  • Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, cross-functional team members, and agency and retail partners.
  • Demonstrated ability to build advocacy for consumer and shopper insights in an organization.
  • Experience discovering and activating consumer and shopper insights that lead to sales growth through new product or service launches, existing product improvements and improved marketing efficiency.
  • Proven ability to recruit diverse, expert consumer insights talent.
  • Proven ability to engage, retain, manage and develop consumer insights professionals, including teams, direct reports and peers.


Date Posted: Aug 10, 2026

About Newell Brands Inc

Newell Brands Inc Careers

Join the vibrant team at Newell Brands Inc, a market leader in consumer goods, where innovation meets tradition and diversity fuels our growth. At Newell Brands, we offer more than just job opportunities; we provide a platform for professional development and personal achievement.

Work You’ll Do

Embark on a career journey with Newell Brands Inc and be part of a company that values leadership, innovation, and diversity. Our team is dedicated to fostering an inclusive culture where every team member’s contribution is valued. Engage in meaningful work that enhances your skills and propels your career to new heights.

Explore Our Diverse Opportunities

Whether you’re looking for an internship, a full-time position, or a leadership role, Newell Brands Inc offers a range of employment opportunities across various functions. From marketing and sales to research and development, our positions cater to a multitude of skills and preferences.

Innovate and Lead

At Newell Brands Inc, innovation isn’t just a buzzword—it's the cornerstone of our growth and leadership in the industry. Join us and contribute to groundbreaking projects that redefine how consumer goods are experienced by millions.

Grow and Develop

Invest in your future with Newell Brands Inc’s unparalleled benefits and career development programs. Our commitment to professional growth includes comprehensive training, development programs, and leadership workshops designed to hone your skills and prepare you for the challenges ahead.

Be Part of Our Team

Experience the power of professional networking and collaboration at Newell Brands Inc. Our team is our greatest asset, and by joining us, you become part of a supportive and dynamic network of professionals dedicated to driving success and innovation.

Internship Programs

Kickstart your career with Newell Brands Inc’s internship programs. Gain hands-on experience, learn from industry leaders, and make invaluable networking connections that could shape your professional path.

Embrace Diversity

Newell Brands Inc is committed to creating a diverse and inclusive environment. We believe in empowering all employees to express their unique perspectives, as this diversity drives innovation and creativity within our company.

Benefits That Matter

Choose Newell Brands Inc and enjoy a comprehensive package of benefits designed to support you and your family’s health, well-being, and financial future. From health insurance to retirement plans, we ensure our team is equipped to lead a balanced and fulfilling life.

Join Our Hiring Events

Stay connected with Newell Brands Inc through our hiring events and career fairs. Meet our team, learn about our company culture, and discover how your talents can make a difference. Prepare your resume, sharpen your interview skills, and take the first step towards a rewarding career at Newell Brands Inc.

Stay Updated

Keep up to date with the latest from Newell Brands Inc: - Read our Careers Blog for tips on securing your ideal position. - Subscribe to job alert emails tailored to your career preferences. - Explore the stories of success and innovation within Newell Brands Inc.

Join Newell Brands Inc

Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take on new challenges and drive our company forward. [SEARCH NEWELL BRANDS JOBS] At Newell Brands Inc, your career is just the beginning of a journey filled with leadership opportunities, innovative projects, and a chance to work with some of the brightest minds in the industry. Let’s innovate, lead, and grow together.
Learn more about Newell Brands Inc
Size
32,000 employees
Market Cap
$5.3 billion
Industry
Food & Beverages
Net Income
-$770 million
Founded
1903
5 Year Trend
+2.9%
Revenue
$9.3 billion
NASDAQ
NWL
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Newell Brands Inc

More Retail & Consumer Goods Jobs

Find similar Senior Director, Consumer Insights jobs:

NationwideAtlanta, GA