Job DescriptionThe
Senior Director, Client Development will serve as the primary point of contact to Acosta clients. Lead the coordination of strategic development, creative development, media plans and tactical execution for client's brand(s) as they relate to consumer marketing efforts. Facilitate the communication, presentation and creation of promotional campaigns that meet client's sales and marketing objectives. Seek to find available funding through brand or trade in order to drive consumer initiatives that deliver mutually beneficial results for our clients and Acosta. Exercises significant discretion in the resolution of issues and direction of the department, as guided by functional strategy set by the senior leadership team.
Responsibilities- Manage in development, analysis, and implementation of client's sales and marketing objectives. A key success factor will be building strong relationships with Client marketing functions and appropriate sales and headquarter functions.
- Work with Acosta business units to deliver seamless, cross-business service offerings to clients.
- Understand the Client sales and marketing strategies, and provide proactive diagnosis and recommendations where opportunity exists
- Build and enhance national programs that leverage Acosta's client and customer portfolio.
- Responsible for managing, influencing, and expanding client relationships (market, channel and services whitespace)
- Leverage Acosta's extensive resources to influence and develop strategies to address defined opportunities, scope and manage solutions that have a significant impact on our clients' success.
- Manage special projects as requested by President of Acosta Marketing.
- May travel up to 40% of time.
- Other duties as assigned
QualificationsEducation
- Graduate Degree
- Bachelor of Science Degree
Work Experience
- 10 or more years in consumer packaged goods (CPG) industry or in advertising or promotional agency.
- Has practical experience in leadership and management techniques.
- Applies broad expertise across multiple related disciplines to drive strategic goals.
Knowledge, Skills and Abilities
- Demonstrated competence in the three core areas of Client Development, Role-Based Competencies - Interpersonal; Analytical; and Achievement Oriented
- Self-motivated; self-starter; strong leadership and management ability.
- Strong presentation skills and interpersonal skills.
- Thorough understanding of core advertising and marketing functions: creative developments, brand management, media buying, post-promotional analysis, financial ramifications.
- Broker, Manufacturer, Advertising Agency, and Promotional Agency understanding of roles and functions.
- Be able to prioritize multiple demands (retailer, manufacturer, Acosta) simultaneously and influence associates for results.
- Proven analytical ability with strong attention to detail.
- Assertive, creative, team player and proven sense of urgency.
- Proficiency with computers including in-depth knowledge of Microsoft suite of products, especially PowerPoint, Excel, Word, and a working knowledge of Acrobat Adobe, scanning, Photo Shop, etc.
Physical
- Seeing
- Ability to Travel (40%)
- Listening
