As Senior Director of Brand, you own how Fleetio looks, sounds, and shows up - everywhere. Our visual identity. Our editorial voice. Our social presence and video work. Our earned media. The creative expression of the company story across every surface a customer, a candidate, or an analyst will ever touch. You will lead a talented in-house team and a set of agency partners, and report directly to the CMO on a marketing leadership team being rebuilt for the next stage of growth.
This is a builder's role, not a caretaker's. The narrative foundation is being set now. You get to define the expression of it.
Fleetio has a product customers love and a story the market has not yet fully heard. Closing that gap is the single highest-leverage thing marketing can do for this company right now. This seat is where that work lives.
What You'll Own- Brand system and creative. Visual identity, creative direction, and design standards across web, campaign, product surfaces, events, and sponsorship - the system that makes Fleetio recognizable in a category where most brands look interchangeable.
- Content and thought leadership. Editorial strategy and the content engine - thought leadership, long-form, owned research, and the always-on content that builds authority with fleet leaders and feeds organic and AI-driven search.
- Social and multimedia. Organic social and video as a real channel, not an afterthought - the presence that keeps Fleetio in the conversation between sales cycles.
- Communications and PR. Earned media strategy in partnership with our PR agency, executive visibility programs, awards, and the messaging discipline that holds across every external moment.
- Brand activation. Turning our 23XI Racing partnership and our field presence into a year-round content and storytelling engine - not a logo on a car.
- Team and partners. Hiring, developing, and leading the brand and content team; owning agency relationships, creative operations, and the intake and prioritization system that lets a small team punch far above its weight.
What Success Looks LikeIn your first year:
- The new Fleetio narrative is live and consistent everywhere - from the homepage to the trade show booth to the sales deck - and it looks and sounds unmistakably like us.
- Awareness and share of voice move measurably in our favor in the fleet management category.
- The content engine runs at a cadence demand generation, and sales can actually build on, anchored by at least one owned research franchise, the industry cites.
- The NASCAR partnership produces story, not just impressions - with a content calendar behind every race weekend.
- The brand and content team is stronger, clearer on standards, and doing the best work of their careers.
Who You Are- 10+ years in brand leadership, including 4+ years leading and developing teams.
- You have taken a B2B brand - ideally SaaS, ideally at meaningful scale - through a narrative or identity evolution, and shipped it into market. Not just designed it. Shipped it.
- You have real taste, editorial and visual, and the judgment to know when good enough ships and when it does not.
- You are comfortable being measured. Awareness, share of voice, engagement, content-influenced pipeline - you can hold a number and defend it in front of a CEO.
- You are a genuine partner to product marketing, demand generation, events, and customer marketing. Brand does not work in a room by itself.
- You have managed agencies well - gotten more out of them than the retainer suggested.
- You like real-world industries. Our buyers are fleet managers, technicians, and operations leaders. They are not marketers, and they can smell marketing from a mile away.
Nice to Have- Sponsorship, partnership, or experiential activation experience - sports, motorsport, or large-scale events.
- Experience building or running an in-house creative studio.
- Challenger-brand or category-creation experience against a larger, better-funded incumbent.
- Fluency in how content strategy is changing under AI-driven search and answer engines.
Benefits- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing fund - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- Fully stocked kitchen with tons of drinks & snacks (BHM only)
- Remote working friendly since 2012 #LI-Remote
