Job Description Summary: Role Overview Lead the smartwater growth agenda across the North America Operating Unit, strengthening brand equity, consumer relevance, and business performance for one of The Coca-Cola Company's billion-dollar brands. This role shapes the full brand experience-from product and packaging to positioning, communications, innovation, and commercial execution.
Key Responsibilities - Lead annual and multi-year growth planning, including the five-year innovation pipeline and strategic choices needed to deliver brand, portfolio, and business objectives.
- Own the full brand experience across product, packaging, positioning, communications, and value proposition, ensuring strong commercialization across consumer, shopper, customer, and Coca-Cola system touchpoints.
- Lead brand positioning, equity-building, portfolio choices, and investment decisions that sharpen differentiation and maximize return.
- Partners with cross-functional teams, bottlers, customers, agencies, and suppliers to develop and scale products, packaging, programs, and experiences that meet consumer needs and deliver brand objectives.
- Use consumer insights, cultural foresight, AI-enabled tools, analytics, and performance data to inform decisions, identify growth opportunities, and improve speed to market.
- Track and communicate brand performance across volume, revenue, share, equity, innovation, and marketplace execution.
- Lead, coach, and develop talent by setting priorities, building capability, and fostering accountability, inclusion, digital fluency, and continuous improvement.
Qualifications - 10+ years of progressive marketing leadership experience, preferably within CPG, beverage, lifestyle, or consumer-led brand environments.
- Proven ability to lead brand strategy, innovation, portfolio management, commercialization, and cross-functional execution that delivers measurable results.
- Strong understanding of Coca-Cola system dynamics, revenue growth management, customer and channel strategy, and commercial integration.
- Experience using marketing technology, AI tools, consumer data, and analytics to improve effectiveness, selling stories, and decision-making.
- Bachelor's degree required; MBA preferred.
Key Competencies - Strategic Agility - Translates market shifts, consumer insights, and category dynamics into a clear growth agenda.
- Innovation Leadership - Prioritizes and scales ideas that create consumer value, differentiation, and growth.
- Data Fluency - Uses analytics, AI, and performance measurement to sharpen decisions, optimize investment, and improve business outcomes.
- Collaboration & Influence - Builds trusted partnerships across functions, bottlers, customers, agencies, and senior stakeholders, with the ability to align teams, navigate complexity, and influence decisions across all levels of the organization.
- Change Leadership - Creates clarity through ambiguity, leads transformation, and advances tech-enabled workflows, agile practices, and new ways of working that help teams move faster and work smarter.
- Consumer-Centric Mindset - Demonstrates deep understanding of consumer behavior, culture, category dynamics, and premium hydration trends to build relevant, differentiated brand experiences.
- Communication Excellence - Communicated other key stakeholders. s with clarity, confidence, and impact, tailoring messages for diverse audiences and driving alignment with senior leaders, cross-functional partners, customers, bottlers, agencies, and other key stakeholders.
Skills:Brand Management, Brand Strategy, Business Analytics, Competitive Assessments, Consumer Segmentation, Cross-Functional Leadership, Innovation, Leadership, Marketing Insights, Marketing Planning, Marketing Strategies, Portfolio Management, Project Management, Team Player
Pay Range:United States: 193,000 - 224,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):United States of America
City/Cities:Atlanta
Travel Required:00% - 25%
Relocation Provided:No
Job Posting End Date:September 25, 2026
