Senior Digital Marketing AssociateRoyce is seeking a hands-on digital marketer to manage the planning, execution, measurement, and optimization of the firm's core digital marketing channels, including email, website content distribution, marketing automation, subscriptions, social promotion, as well as analytics reporting. This individual will serve as the day-to-day lead of Royce's digital communications efforts, partnering with marketing, sales, and compliance to increase engagement with clients, prospects, and financial professionals; support product and content promotion; and drive traffic to royceinvest.com.
The ideal candidate is both strategic and execution-oriented, with the ability to develop campaign plans, build and test digital communications, analyze performance, and recommend improvements across channels.
ResponsibilitiesDigital Strategy, Campaigns, and Channel Management - Develop and execute digital marketing plans that support Royce's sales, marketing, brand awareness, client engagement, and product promotion objectives
- Oversee the day-to-day management of Royce's primary digital marketing channels, including email, website content, marketing automation, and social media promotion
- Plan and execute recurring and short-term promotional campaigns
- Recommend new digital approaches, content formats, and distribution strategies to improve engagement with clients, prospects, and financial professionals
Email Marketing and Marketing Automation- Lead the day-to-day strategy and execution of Royce's marketing automation programs, including email campaigns, audience segmentation, distribution logic, testing, reporting, and optimization
- Conceptualize and execute email content and overall engagement strategy
- Prepare, format, test, and send recurring marketing emails, including weekly communications and promotional campaigns
- Maintain and optimize digital subscription preferences, audience segmentation, suppression rules, and list hygiene practices to improve email relevance, deliverability, and engagement
- Coordinate with the firm's Legal Department to ensure all emails and related content are compliance approved and filed with FINRA when necessary
- Test email content across devices and browsers for functionality, presentation, and user experience
- Monitor email performance and use insights to improve subject lines, content structure, audience targeting, send timing, and engagement
Website, Content Distribution, and Social Media - Manage the content delivery process in Royce's content management system, including entering, updating, reviewing, and publishing web content
- Build article drafts, coordinate proofs, and manage approvals
- Manage posting schedule of all website content while working with the team to choose masthead slot for each, as well as mapping all content to audience
- Coordinate social media promotion for new and existing content, tailoring messaging and format by platform
- Maintain strong quality-control standards for all digital content, including proofreading, copyediting, link testing, formatting, and data accuracy
Analytics and Reporting- Manage digital analytics reporting across email, website, and social channels
- Use analytics to identify opportunities to improve content distribution, metadata, audience targeting, client engagement, and website traffic
- Build recurring and ad hoc reports that translate performance data into actionable recommendations for marketing and sales
Required Skills and Experience- 5 or more years of digital marketing experience, preferably in B2B financial services, asset management, or another regulated industry
- Strong hands-on experience with email marketing, marketing automation, segmentation, testing, and performance reporting
- Experience with marketing automation tools (e.g. Pardot, HubSpot, Marketo, etc.). Pardot-specific expertise is not required at hire, but the candidate will be expected to become proficient within the first three months
- Experience with web and/or marketing analytics (e.g., Google Analytics, Omniture, Coremetrics, etc.)
- Practical use of MS Excel for ad hoc reporting (VLOOKUPs, pivot tables, etc.)
- Highly proficient using HTML for formatting email and web content
- Basic understanding of filtering/query logic for managing distribution lists
- Familiarity with SEO, metadata optimization, UTM tagging, landing-page performance, and digital content optimization preferred
- Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team
- Extremely detail-oriented and the ability to work across functional teams and all levels of the organization
- Demonstrated history of independently managing tasks and meeting deadlines
- Highly responsive with a strong dedication to client service
- Excellent written and interpersonal communication skills
- Bachelor's degree in marketing, communications, PR or relevant major preferred
This role works a hybrid schedule with a weekly balance of in office and remote days.
CompensationAlong with base compensation employees are eligible for a 401(k) plan with match and health insurance. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. We expect the base salary for this position to range between $110K - $125K per year.
