As a Senior Digital Marketing Analyst, you will be a strategic resource, fostering data-driven decisions and actionable insights that help Stand Together identify, educate, and mobilize a growing community of social entrepreneurs and leaders. Your expertise in content performance and customer journey analytics and your ability to craft clear, actionable insights for executive audiences will be critical in optimizing our decisions and learnings around content, journeys, and cross-media tactics and campaigns. Your work will help empower leaders to improve the effectiveness of our initiatives and outcomes.
How You Will Contribute- Work with business and capability leaders from Brand, Marketing Strategy, and other Digital marketing leads to establish and execute analytic measurement plans that capture critical data points along customer journeys and various cross-media tactics on our key initiatives.
- Collaborate with other leaders and independently conduct data analysis to address critical business questions. Using your expertise in data storytelling and visualization, you will distill complex information into actionable insights that "connect the dots" for senior leaders, driving key decisions and outcomes. You will regularly share progress and insights through weekly, monthly, and post-project recaps with leadership across the Marketing and Communications organization (MARCOMMS) and our partners.
- Use data from multiple marketing sources (e.g. Ad Platform Data, Google Analytics 4, Email, Segment,...) and leverage the latest cloud databases (Snowflake and BigQuery), and data visualization tools (Tableau) to create analysis, reports, and dashboards, that help communicate, educate, and connect stakeholders to trends, key learnings, and insights that help evaluate results.
- Lead tag management across all Stand Together web properties using Google Tag Manager - including new container setup, GA4 implementation, marketing pixel deployment, and rigorous testing and QA. You'll be the primary owner of GA4 configuration and will ensure data collection is accurate, complete, and fit for purpose across all measurement use cases.
Strategic Data Storyteller:- Excel at distilling complex data into simplified, actionable insights. Your clear and concise narratives enable senior leaders to easily grasp the key takeaways from our digital efforts, empowering them to make informed, strategic decisions.
Analytics Partner and Advisor:- Collaborate with subject matter experts as driven by individual project needs to objectively identify and highlight key learnings around content, both paid and organic digital and community building activities to make both tactical and strategic recommendations that enable us to evaluate and optimize results and decisions impacting audiences, campaigns, content, and tactics.
A GA4 and Tag Management Expert:- Deep, hands-on experience with Google Analytics 4, both configuration and analysis, and are highly proficient in Google Tag Manager. You're skilled in fine-tuning GA4 to track and analyze customer journeys, content performance, and campaign effectiveness to uncover key insights that support robust data-driven decisions. You're comfortable with container architecture, data layer implementation, custom event tracking, and cross-domain measurement. You can diagnose and resolve tracking issues independently and know how to QA implementations rigorously before go-live.
Master of Content Analytics:- Proven track record of analyzing content performance across various channels, including web, email, and social media. You excel at measuring the impact of content on audience engagement, conversions, and long-term business outcomes. Your insights help teams optimize content strategies to better meet organizational goals.
Team Player and Growth Advocate:
- Work within the team and with customer stakeholders to help identify opportunities to improve services, provide deeper analysis, and suggest common data or measurement tool enhancements that promote stakeholder value and efficient measurement. You'll advise, train, and/or mentor others in use and interpretation of results and tools that help extend the teams value and usage of the data tools created.
What You Will Bring- Bachelor's or advanced degree in marketing, data science, statistics, or a related field.
- At least 6 years in digital/content marketing analytics, business intelligence, or similar roles. You have a proven track record of using data to drive deep actionable insights and an ability to simplify and communicate these findings to Sr. Leaders.
- Demonstrated proficiency in use of digital analytics tools and concepts, including:
- SEO/GEO/SEM & Web Analytics (Google Analytics 4, Google Ads, Bing)
- Tag Managers (Google Tag Manager or equivalent)
- Content Performance Analytics (video, web/email Articles, Blogs, etc.)
- Social Media Analytics (Facebook, Instagram, X, YouTube, LinkedIn, TikTok)
- Reporting/Data Visualization (Tableau, Looker)
- Cloud Databases (Snowflake, BigQuery, or similar)
- Email Marketing Analytics (Iterable, HubSpot)
- Social Listening (Meltwater, Brandwatch, or other similar tools)
- CRM/CDP platforms (Salesforce, Segment)
- Independent & Organized: You manage multiple projects effectively, prioritize work independently, and meet deadlines with minimal supervision.
- Exceptional Communicator: Your ability to translate complex data into simple, easy to understand insights that helps senior leaders and stakeholders across various levels better connect the dots to understand and act on your recommendations.
- Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
What We Offer- Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
- A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutionsto complex social challenges.
- Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
- Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
