Senior Digital Growth Marketing Manager

LifeWorks, Inc. • $86K — $136K *
Toronto, ON M3C 0E3In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years in digital marketing, performance marketing, or growth marketing with a focus on B2B demand generation
  • Expertise in SEO and SEM with a successful track record in managing high-performing campaigns
  • Proficient in executing targeted ABM strategies using platforms like LinkedIn Campaign Manager
  • Advanced skills in Salesforce and marketing automation, especially with attribution and pipeline reporting
  • Strong data-driven approach focusing on full-funnel accountability and sales impact
  • Experience leveraging AI tools for campaign optimization and productivity enhancement
  • Effective communication and vendor management capabilities

Responsibilities

  • Own and define the digital acquisition strategy for lead generation
  • Lead SEM and SEO initiatives for maximum visibility and buyer engagement
  • Drive high-converting ABM campaigns in partnership with internal and external stakeholders
  • Enhance website conversion through strategic content and technical SEO improvements
  • Build comprehensive attribution and performance dashboards linking digital efforts to business outcomes
  • Collaborate with content teams to optimize and amplify brand assets across channels
  • Utilize AI tools to enhance workflow and campaign efficiency

Benefits

  • Comprehensive rewards package with competitive salary and bonus opportunities
  • Minimum of 3 weeks of paid vacation and flexible benefit options
  • Option for hybrid work (in-office, virtual, or combo based on role)
  • Company matched pension and share purchase programs
  • Opportunities for community involvement and charitable giving
  • Focus on career growth with learning and development resources
Full Job Description
Description

We9re looking for a Senior Digital Growth Marketing Manager who will be the strategic architect of our digital demand generation engine. You will blend analytical performance marketing with content optimization to turn our website and digital channels into high-volume lead generation machines.

You9ll have the autonomy to shape our digital strategy, run sophisticated paid and organic campaigns, and partner with top-tier vendors and platforms like LinkedIn to execute hyper-targeted Account-Based Marketing (ABM) campaigns.

As a senior member of the Digital & Content Marketing pod, you will work closely with our content strategists to maximize the reach, ranking, and conversion of our marketing assets.

What you9ll do

  • Own digital acquisition strategy: You9ll own the end-to-end digital acquisition strategy for our portfolio, defining how we capture search intent, scale paid acquisition, and optimize our digital touchpoints to dramatically scale high-quality lead volume
  • Lead digital acquisition and search strategy: Own the end-to-end strategy, execution, and performance tracking of our SEM (Google Ads) and SEO initiatives to maximize visibility and capture high-intent buyers
  • Drive targeted ABM campaigns: Partner directly with platform vendors (such as LinkedIn) and internal stakeholders to build, execute, and scale high-converting Account-Based Marketing campaigns targeted at key accounts
  • Enhance website conversion: Optimize website content structures, landing pages, and CTAs through strategic content placement and technical SEO enhancements to drive measurable lead volume
  • Build closed-loop attribution and performance dashboards: Solve our end-to-end tracking challenges by connecting digital campaign data with Salesforce CRM. Build comprehensive performance dashboards that monitor the full funnel-from keyword click to lead capture, sales response time (speed-to-lead), and ultimate revenue pipeline-ensuring every marketing dollar spent ties directly to business results
  • Collaborate on content amplification: Partner with our content strategy team to ensure thought leadership and brand assets are technically optimized for search engines and strategically distributed across paid channels.
  • Act as an AI-native marketer: Use advanced AI tools and platforms to accelerate content scaling, automate campaign workflows, conduct rapid competitive keyword analysis, and improve time-to-quality delivery across our digital operations


Qualifications

What you bring

  • 5+ years of experience in digital marketing, performance marketing, or growth marketing, with a proven track record of managing B2B demand generation and digital acquisition campaigns
  • Deep technical expertise in SEO and SEM: Proven success in scaling organic search rankings and managing high-performing paid search budgets
  • Paid Social & ABM mastery: Hands-on experience executing hyper-targeted campaign strategies via LinkedIn Campaign Manager and other B2B platforms
  • MarTech & CRM Proficiency: Advanced experience with Salesforce and marketing automation platforms. You have a proven track record of solving multi-touch attribution problems (e.g., tracking UTM parameters from ad click to lead routing) and building pipeline reports
  • Obsession with full-funnel accountability: A data-first mindset where you look beyond just 4cost-per-lead4 to monitor sales velocity, rep follow-up times, and pipeline conversion to prove marketing9s direct impact on revenue.
  • Hands-on experience using AI tools to boost productivity, scale asset variations, optimize ad copy, or perform data analysis
  • Excellent communication and vendor management skills: Ability to orchestrate third-party agencies and platform partners to achieve core KPIs


Great to have

  • Experience in B2B tech, SaaS, telecom, or high-growth industries
  • Familiarity with B2B sales motions, lead routing architectures, and CRM integrations (e.g., Salesforce)
  • Bilingualism (English and French)
  • Bachelor9s Degree in Marketing, Business, or a related field


Salary Range: $86,000-$136,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn9t match your expectations. We9re open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role9s requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more ...


Job Type: This is for a current vacancy

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

Explore Job Opportunities

LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

Internship Programs

Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

Career Opportunities Await

LifeWorks, Inc. is actively hiring and looking for motivated individuals who are ready to take their careers to the next level. Explore the open positions and find where your skills and passions align with the needs of LifeWorks, Inc.

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
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Industry
Healthcare
* Ladders Estimates

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