IA Financial Group

Senior Digital Experience / Platforms Advisor

IA Financial Group$90K — $110K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business administration, marketing, e-commerce, or related field
  • 5-7 years of experience managing or evolving digital products
  • Proven experience in digital performance optimization and data-driven decision-making
  • Strong understanding of UX/UI principles and digital customer experience
  • Demonstrated strategic thinking, autonomy, and leadership skills
  • Strong interpersonal skills for mobilizing partners in a matrix environment
  • Results-oriented with a continuous improvement mindset
  • Experience in digital transformation within a large organization (asset)
  • Familiarity with artificial intelligence tools (asset)
  • Knowledge of property and casualty insurance and/or business analysis (asset)

Responsibilities

  • Define business needs to achieve digital platform performance objectives
  • Analyze performance data, user behaviors, and customer feedback to identify improvements
  • Lead digital platform improvement initiatives based on business value and customer benefits
  • Represent the vision and strategic direction of the digital customer experience
  • Maintain and prioritize the digital platforms roadmap
  • Coordinate business requirements analysis and share results with teams
  • Define, monitor, and interpret KPIs to recommend actions for improvement
  • Lead continuous optimization initiatives, including user testing and journey improvements
  • Monitor digital and market trends for evolution opportunities
  • Provide updates to management on project progress and performance

Benefits

  • Focus on learning and professional development
  • Inclusive culture fostering collaboration and innovation
  • Hybrid work model with flexibility
  • Competitive benefits package including flexible insurance plans and pension plan
  • Well-being and personal development days, telemedicine, and employee assistance programs
  • Ergonomic furniture program and performance bonuses
  • Discounts on company products
Full Job Description
Job Description

Senior Digital Experience / Platforms Advisor

As a Senior Digital Experience / Platforms Advisor, you will actively contribute to the evolution of transactional and informational digital platforms at iA Auto and Home Insurance by maximizing business value, performance, and customer experience. This strategic role places you at the heart of the decisions shaping our customers' digital experience, within a collaborative, people-centered, and transforming environment.

What you will accomplish with us

As a Senior Digital Experience / Platforms Advisor, you will be a key contributor to the evolution of our digital platforms. Your main responsibilities will include:
  • Defining business needs required to achieve digital platform performance objectives (customer portal, online quoting, website), in collaboration with key stakeholders;
  • Analyzing performance data, user behaviors, and customer feedback (Voice of the Customer) to identify concrete and measurable improvement opportunities;
  • Identifying, prioritizing, and leading digital platform improvement initiatives based on business value and customer benefits;
  • Representing the vision and strategic directions of the digital customer experience to internal teams;
  • Developing, maintaining, and prioritizing the digital platforms roadmap;
  • Coordinating business requirements analysis with analysts and involved business units, and sharing results and recommendations stemming from initiatives;
  • Defining, monitoring, and interpreting key performance indicators (KPIs) and recommending concrete actions to improve results;
  • Proposing and leading continuous optimization initiatives (user testing, A/B testing, journey improvements);
  • Actively monitoring digital and market trends to identify potential evolution opportunities;
  • Providing regular updates to management on the progress and performance of projects under your responsibility.


What could accelerate your success in this role

We are looking for someone who:
  • Holds a bachelor's degree in business administration, marketing, e-commerce, or a related field;
  • Has 5 to 7 years of relevant experience, including significant experience in managing or evolving digital products (web platforms, applications, customer portals, transactional journeys);
  • Demonstrates proven experience in digital performance optimization and data-driven decision-making;
  • Has a solid understanding of UX/UI principles and digital customer experience;
  • Shows strong strategic thinking, autonomy, and leadership;
  • Is recognized for strong interpersonal skills and the ability to mobilize partners in a matrix environment;
  • Is results- and performance-oriented, with a continuous improvement mindset and a healthy intolerance for the status quo;
  • Has experience in digital transformation within a large organization (asset);
  • Has experience using artificial intelligence tools (asset);
  • Has knowledge of property and casualty insurance and/or business analysis (assets).


Why you will enjoy working with us
  • A work environment where learning and professional development are top priorities;
  • A healthy, safe, fair, and inclusive culture that fosters collaboration and innovation;
  • A hybrid work model offering flexibility and access to inspiring workspaces;
  • Competitive benefits, including:
    flexible group insurance plans, a competitive pension plan, employee share purchase plan, vacation program and well-being and personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on company products, and much more.


Apply now and take your career to the next level-where your talent truly matters!

Not sure whether to apply?

At iA, we firmly believe in potential and value diverse backgrounds and experiences. If this role inspires you, take the leap-your place may be with us, and we look forward to getting to know you.

Location(s)
Quebec / 1080, Grande Allee West

Other Possible Location(s)
Montreal / 1981 McGill College Avenue

Company
Industrial Alliance, Auto and Home Insurance Inc.

Posting End Date
2026-06-12

About IA Financial Group

IA Financial Group is a Canadian insurance and financial services company. The company offers a wide range of products and services including life and health insurance, mutual funds, securities, auto and home insurance, mortgages, and loans. IA Financial Group has been in business for over 125 years and has over 5,500 employees. The company is committed to sustainability and has been recognized for its efforts in this area. IA Financial Group is also committed to giving back to the community and has a strong corporate social responsibility program.
Learn more about IA Financial Group
Size
5,500 employees
Industry

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