We9re seeking a data-driven Senior Digital Content Growth Manager to lead audience development for our creator-led podcasts and digital content series. In this role, you9ll serve as the bridge between external distribution platforms and our content optimization efforts, translating platform insights into actionable strategies and tactics that drive measurable audience growth for our creator partners.
Key job responsibilities
Platform Analytics & Insights
- Monitor and analyze performance data across YouTube, Meta, TikTok, and other key distribution platforms to identify trends, opportunities, and optimization levers
- Develop deep expertise in platform algorithms, recommendation systems, and content discovery mechanisms
- Create regular reporting frameworks that translate complex platform metrics into actionable insights for content creators and cross-functional stakeholders
- Stay ahead of platform updates, algorithm changes, and emerging best practices across the digital content ecosystem
Algorithm Optimization & Audience Development
- Design and execute testing strategies to optimize content performance within platform algorithms (titles, thumbnails, metadata, posting cadence, content structure)
- Partner with content creators and production teams to implement data-backed recommendations that improve discoverability and engagement
- Create distribution strategies for engaging short-form video tailored to each digital platform9s unique format and audience preference
- Develop playbooks and frameworks that codify successful optimization tactics for scale across multiple shows
- Set and track KPIs for audience growth, engagement, and retention across platforms
Cross-Functional Collaboration
- Work closely with A-list content creators, producers, and editorial teams to balance creative vision with platform optimization strategies
- Partner with analytics teams to build custom dashboards and reporting tools that surface critical insights
- Collaborate with partner and channel managers to create integrated distribution strategies
- Present findings and recommendations to senior leadership with clear business impact
Strategic Planning
- Develop quarterly and annual audience development roadmaps aligned with business objectives
- Identify new platform opportunities and distribution channels for content expansion
- Build competitive intelligence frameworks to benchmark performance and identify market gaps
- Contribute to content strategy decisions with platform-informed perspectives
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- 6+ years of experience in digital content growth, audience development, or platform optimization for media, entertainment, or creator-driven content
- 5+ years of hands-on experience with YouTube, Meta, TikTok, or comparable digital distribution platform analytics, including algorithm behavior, recommendation systems, and content discovery mechanisms
- Experience developing and managing KPIs for audience growth, engagement, and retention across multiple digital platforms
- Experience partnering directly with content creators or talent to implement optimization strategies that balance creative vision with platform performance
- Bachelor9s degree in marketing, communications, data analytics, or 5+ years experience in a related field
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience with A/B Testing or Multi-Variate Testing or both
- Knowledge of analytics tools and web traffic reporting
- 7+ years of experience in digital audience development with a proven track record of scaling creator-led content (podcasts, video series, or short-form content) across multiple platforms simultaneously
- Experience creating and scaling optimization playbooks and repeatable frameworks that drive measurable results across a portfolio of multiple shows or content series
- Experience developing short-form video distribution strategies tailored to platform-specific formats and audience behaviors, with quantifiable engagement lift
- Experience building competitive intelligence frameworks to benchmark content performance and identify market gaps in the digital creator ecosystem
- MBA or advanced degree in a quantitative or media-related discipline
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
