SENIOR DIGITAL CONTENT ADVISOR (Social Media)

City of Toronto • $105K — $146K *

Toronto, ON M3C 0E3In-Person

Education, Government & Non-Profit

5 - 7 years of experience

1 week ago

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Job Overview by Ladders

Qualifications

Post-secondary degree in communications, public relations, digital media, marketing, or journalism, or equivalent experience.
Extensive experience in social media strategy that enhances public engagement and supports organizational goals.
Proficient in creating accessible and actionable social media content aligned with branding standards.
Significant experience with data analytics to inform decision-making and evaluate social media performance.
Strong familiarity with social media management tools and design software like Hootsuite and Adobe Creative Cloud.
In-depth understanding of social media trends, community management, and accessibility standards.

Responsibilities

Lead the strategic planning and improvement of the city's social media program, ensuring it supports corporate objectives.
Manage communications for sensitive issues, providing advice during emergencies and crisis situations.
Collaborate across divisions to develop and coordinate audience-focused social media content and campaigns.
Establish corporate social media standards and guidelines for a consistent and trustworthy online presence.
Monitor social media trends and best practices to enhance engagement and strategies.
Develop analytics and reporting metrics to evaluate campaign effectiveness and inform strategy adjustments.
Mentor staff in social media best practices and conduct training on governance and content creation.

Benefits

Comprehensive health and dental coverage.
Professional development and training opportunities.
Flexible work hours and a supportive work environment.
Access to city employee wellness programs and initiatives.
Opportunity to work in a dynamic and impactful role influencing civic engagement.

Full Job Description

Job ID: 65389
Job Category: Communications & Marketing
Division & Section: Communications, Marketing, Comms & Digital Strategy
Work Location: City Hall, 100 Queen Street West, Toronto
Job Type & Duration: Full-time Temporary (approximately 14 months)
Salary Range: $105,241.00 - $146,191.00, Wage Grade 7
Hiring Zone: $116,222.00 - $126,009.00
Shift Information: Monday to Friday, 35 hours per week
Affiliation: Non-Union
Number of Positions Open: 1
Posting Period: 07-Jul-2026 to 21-Jul-2026

Position Overview:

The Senior Digital Communications Advisor (Social Media) provides strategic leadership for the City of Toronto's corporate social media presence, ensuring a consistent, accessible and audience-focused approach that strengthens public trust and enhances resident engagement.

The role leads the development of social media strategy, governance and best practices across the organization, and provides expert advice on content, digital engagement, community management, and emerging platform trends. It plays a key role in managing communications for high-profile, sensitive, and complex issues, including emergency and crisis situations.

Working collaboratively across divisions, the position ensures social media content is coordinated, aligned with corporate priorities and responsive to community needs. It uses analytics and audience insights to improve performance and inform strategic decision-making, while also supporting capacity-building through training and guidance for staff.

Through strategic leadership and innovation in digital engagement, this role helps position the City of Toronto as a trusted and responsive organization across social media channels.

Major Responsibilities:

Leads the strategic planning, governance and continuous improvement of the City's corporate social media program, implementing detailed plans and recommending policies, procedures and best practices that support corporate objectives.

Oversees the delivery of strategic communications services for sensitive, high-profile and contentious matters and provides strategic advice on social media communications during emergency, crisis and emerging issues.

Collaborates with divisional leads and business units to develop, coordinate, and provide strategic advice on social media content, campaigns and editorial planning, ensuring communications are clear, audience-focused, action-oriented, and aligned with corporate priorities.

Develops and applies corporate social media standards, governance, accessibility standards and brand guidelines to ensure a consistent, high-quality and trusted presence across City of Toronto social media channels.

Monitors emerging social media trends, platform developments, legislation, industry best practices and initiatives by other levels of government, conducting research and recommending opportunities to enhance digital engagement and communications strategies.

Develops and interprets performance metrics, analytics and reporting to evaluate campaign effectiveness and inform strategic decisions.

Provides strategic communications advice during emergency and crisis communications, ensuring timely and coordinating messaging across corporate social media channels.

Analyzes analytics, audience insights, user feedback and research to evaluate performance, optimize content and campaigns, improve engagement, and inform strategic decision-making.

Provides strategic advice on social media approaches that improve resident experience and support corporate and divisional priorities.

Mentors and coaches staff, and develops training on social media strategy, governance, content creation, community management, accessibility, and platform best practices.

Communicates, influences and builds consensus among a variety of stakeholders with competing priorities through regular dialogue and consultation while balancing business objectives, public expectations and audience needs.

Provides input into and administers assigned budget, ensuring that expenditures are controlled and maintained within approved budget limitations.

Key Qualifications:

Post-secondary education (communications, public relations, digital media, marketing, journalism)r or a combination of relevant education and experience.
Extensive experience in planning, developing, implementing, and evaluating complex social media communications strategies that drive public engagement, enhance service delivery, and support organizational priorities.
Extensive experience creating and advising on social media content that is accessible, audience-focused, actionable, and aligned with corporate brand and communications standards.
Considerable experience using data, analytics, and audience insights to inform decision-making, evaluate performance and communicate findings and recommendations to senior leadership.
Demonstrated experience with social media management tools and editing software (e.g. Hootsuite, Adobe Creative Cloud, Canva).
Strong knowledge of social media strategy, platform best practices, content optimization, community management, and emerging digital trends.
Knowledge of accessibility legislation, inclusive communications practices and techniques for reaching diverse and multilingual audiences.
Strong project management and organizational skills with the ability to manage multiple priorities, deadlines and competing demands in a fast-paced environment.
Demonstrated ability to build effective working relationships, influence stakeholders, and achieve consensus across diverse and often competing interests.
Well-developed communication, advisory and presentation skills, with the ability to provide strategic guidance to senior leaders and cross functional teams.

About City of Toronto

City of Toronto provides its users with information on the lifestyles, business, and locations of Toronto. Lifestyle information consists of health, energy, services, children’s services, arts, culture, festivals, events, housing, and transportation. Business-related information consists of investments, startups, reports, event planning, and city-based partnerships. Furthermore, it provides its users with history, facts, images, events, and attractions of Toronto. City of Toronto is based in Ontario.

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