Senior Designer, Digital Advertising Job OverviewWe're seeking a Senior Designer, a performance-driven creative strategist and storyteller, who can lead the creative process from a blank slate to fully realized advertising.
The Senior Designer will be responsible for developing bold, effective, and innovative creative concepts for all online advertising initiatives, with a strong focus on paid social campaigns as well as display and programmatic ads. This individual will translate brand and product marketing strategy and messages into high-performing creative assets that resonate with target audiences, drive engagement, and fuel growth. The ideal candidate is both conceptual and hands-on-able to generate campaign ideas, craft compelling visuals, write or refine campaign messaging, and collaborate with digital marketers to test, optimize, and iterate on ad creative. Your work will support our fast-growing DTC ecommerce and Amazon sales. This role collaborates closely with digital and marketing teams to ensure creative excellence, strong storytelling, and brand consistency from concept to execution, supporting mobile accessory categories for our ZAGG and Mophie brands, including screen protectors, phone cases, power, and more.
Key Responsibilities - Strategic Campaign Concepting & Ideation: Lead the development of advertising creative concepts and campaign ideas for paid social and online display ads in a variety of formats including static, motion/animation, video, etc.)
- Storytelling & Art Direction: Develop and maintain a consistent visual language and tone for campaigns. Provide clear art direction for photography, video, and other designers to ensure conceptual integrity needed for your ad directions.
- User Experience (UX) Thinking: Apply user-centered design principles to campaign concepts, ensuring ideas are not only visually compelling but also drive engagement and conversion.
- Performance-Driven Creative: Collaborate with media, ecommerce, & Amazon teams on testing strategies and consumer journey optimization to maximize sales.
- Cross-Functional Collaboration: Act as a key creative stakeholder in advertising, partnering with digital marketing peers, creative peers, and product marketing managers, and developers to pitch concepts, incorporate feedback, and ensure flawless execution of the creative vision.
Required Skills & Mindset - Strategic Concepting: Proven ability to develop creative ideas from scratch that drive results, not just execute pre-defined tasks. You think performance first, and assets second.
- Mastery of Design Software: Expert proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and prototyping tools.
- Compelling Storytelling: Exceptional ability to build a rational and emotional narrative around a creative concept and present it persuasively to stakeholders.
- Art Direction: A strong eye for photography, composition, typography, and color theory to guide a cohesive visual identity across campaigns.
- Problem-Solving: A natural curiosity to understand the "why" behind a project, especially the results and KPIs, and use data and design to solve business and consumer problems in innovative ways.
- Communication & Influence: Excellent communication skills to articulate creative concepts, defend design choices with rationale, and collaborate effectively with non-design stakeholders.
Qualifications - 5+ years of experience in a conceptual design role within an advertising agency, in-house creative team, or related field, supporting high-growth online DTC retail brands. Experience in consumer electronics is a plus.
- A portfolio that is concept-driven. We want to see the performance-driven creative and the big idea campaigns first, followed by the execution across multiple channels. Include examples of campaign thinking, not just individual assets.
- Demonstrated experience leading creative development on projects and mentoring others.
- Strong understanding of marketing principles, visual storytelling, and brand identity systems.
- Proficiency in ZAGG's design software stack, primarily Figma and the Adobe Creative Suite.
- A degree in graphic design, advertising, fine arts, or a related field is preferred; equivalent experience will be considered.
- All applications must include a portfolio link that demonstrates your conceptual process.
Why Join Us? - Join a dynamic and innovative company that values big ideas and creative strategy.
- Opportunity to shape the creative vision and campaign identity for exciting, industry-leading brands.
- Competitive compensation package, including performance bonuses and benefits.
- Work in a supportive environment that fosters professional growth and creative exploration.
