OverviewWe are seeking a highly analytical and detail-oriented Senior Analyst to support media analytics and measurement across campaigns. This role is responsible for transforming data into clear, actionable insights that inform campaign optimization and support future planning.
The Senior Analyst partners with media, strategy, and analytics teams to ensure data is accurate, insights are relevant, and outputs are polished and decision-ready-with a focus on enabling faster, smarter media decisions.
Responsibilities- Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
- Lead monthlypresentations with insight-driven storytelling, not just data reporting.
- Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
- Translate data into clear findings and actionable recommendations.
- Support development and execution of measurement frameworks and learning agendas.
- Conduct audience, competitive, and performance analysis to inform strategy.
- Partner with media teams to identify in-flight optimization opportunities.
- Build and maintain dashboards and reports that are intuitive and decision-ready.
- Support data automation and pipeline development (e.g., GCP, BigQuery).
- Ensure data accuracy, consistency, and quality across outputs.
Core Capabilities (Strategy, Analytics & Tools)
- Applies measurement frameworks to analyze media performance and audience behavior.
- Identifies performance drivers, trends, and optimization opportunities.
- Synthesizes data across sources into clear, actionable insights
- Uses tools (BigQuery, Looker Studio, CM360) to analyze and visualize data effectively.
- Supports automation efforts to reduce manual reporting and improve efficiency.
- Applies analytical thinking to answer business and campaign performance questions.
- Maintains strong data quality, organization, and taxonomy standards.
Communication & Collaboration
- Translates data into clear, concise insights and recommendations.
- Contributes to client and internal discussions with fact-based, insight-driven input.
- Supports development of polished presentations and reporting outputs.
- Partners with cross-functional teams to ensure alignment on performance and insights.
- Continuously improves deliverables to move from reporting toward insight-driven storytelling.
Qualifications- 3-5+ years of experience in paid media analytics, marketing analytics, or data analysis.
- Strong understanding of paid media metrics, performance drivers, and campaign structure.
- Experience translating data into insights and actionable recommendations.
- Familiarity with measurement frameworks and performance analysis approaches.
- Proficiency in analytics and visualization tools (Adobe Analytics, GA4, BigQuery, Looker Studio, CM360). Looker Studio experience preferred.
- Experience with data tools or automation (e.g., Excel, SQL, Google Cloud Platform). SQL proficiency is required.
- Experience with Brand Lift Studies (e.g. Kantar, Cint, DISQO).
- Strong attention to detail and ability to deliver accurate, high-quality outputs.
- Effective communication skills with ability to present insights clearly and concisely.
Additional informationThe Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: USD $73,150.00 - USD $112,554.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.
