Citigroup, Inc

Senior Data & Paid Media Audience Platform Manager

Citigroup, Inc • $144K — $216K *
Irving, TX 75061In-Person
Media
8 - 10 years of experience
Reposted 2 weeks ago
Job Overview by Ladders

Qualifications

  • 8-10 years of experience in data-driven marketing, ad tech, digital media, or martech.
  • Direct experience with LiveRamp products and services.
  • Expert understanding of data flows, identity graphs, and data-sharing contracts.
  • Proven experience in programmatic media and audience operations.
  • Strong governance, compliance, and operational discipline with great attention to detail.
  • Demonstrated ability to independently manage complex platforms or products.
  • Experience managing budgets and vendor relationships.

Responsibilities

  • Serve as the primary platform owner for LiveRamp, managing relationships and contractual obligations.
  • Lead data governance within the clean room, ensuring compliance and audit readiness.
  • Oversee daily data operations, including monitoring and troubleshooting data feeds.
  • Maintain financial oversight of the partnership, including budgeting and reconciliation.
  • Ensure regulatory compliance, including privacy requirements and reporting.
  • Develop and optimize audience strategies in collaboration with channel leads.
  • Design data monetization strategies and identify opportunities for value creation.

Benefits

  • Medical, dental & vision coverage.
  • 401(k) savings plan.
  • Life, accident, and disability insurance.
  • Wellness programs.
  • Paid time off including vacation, sick leave, and holidays.
Full Job Description
We are seeking a highly skilled Senior Data & Audience Platform Manager to serve as the primary business and operational owner of our LiveRamp Clean Room and associated data partnerships. This individual will oversee the full lifecycle of audience management within programmatic media, govern end-to-end data flows, and ensure regulatory, financial, and data governance rigor. The ideal candidate combines deep technical expertise with a strategic, entrepreneurial mindset-someone comfortable operating like a startup founder while maintaining impeccable accuracy, compliance, and operational discipline.

Key Responsibilities

Platform Ownership (LiveRamp):
  • Serve as the platform owner and main point of contact for LiveRamp, responsible for relationship management, roadmap alignment, escalations, and contractual obligations.
  • Lead end-to-end clean room data governance, ensuring data flows, permissions, entitlements, and workflows are compliant, complete, and auditable.


Data Operations & Governance:
  • Oversee daily data operations, including monitoring data feeds, troubleshooting issues, ensuring ingestion/data availability SLAs, and establishing new data pipelines.
  • Maintain rigorous financial management of the partnership-forecasting, budgeting, invoice review, and reconciliation.
  • Manage regulatory monitoring and reporting, ensuring adherence to privacy requirements (e.g., data sharing agreements, usage permissions, CCPA/other relevant policies).
  • Own documentation, process mapping, and compliance standards for all data-sharing workflows.


Audience Strategy & Execution (Programmatic Focus):
  • Build, deploy, and monitor programmatic audiences in partnership with the Channel Lead.
  • Develop and optimize audience strategies grounded in data insights, operational feasibility, and performance objectives.
  • Own the audience roadmap, including the development of new audience products, expansion of first-party data usage, and activation enhancements.
  • Provide hands-on execution expertise: audience creation, distribution, QA, troubleshooting, delivery monitoring, and reporting.


Data Monetization & Innovation:
  • Design and operationalize data monetization strategies, including new data products, partnerships, and clean room-based collaborations.
  • Identify opportunities to generate incremental value from existing data assets.
  • Evaluate emerging technologies, tools, and partnerships to advance the clean room roadmap and audience sophistication.


Cross-Functional Leadership:
  • Collaborate closely with media, analytics, legal, privacy, engineering, and finance stakeholders.
  • Translate complex data workflows into clear business implications and opportunities.
  • Influence strategic decision-making through a deep understanding of data architecture, activation paths, and regulatory boundaries.


Qualifications

Required:
  • 8-10 years of experience in data-driven marketing, ad tech, digital media, or martech.
  • Direct, hands-on experience with LiveRamp (Safe Haven, Clean Room, Identity, or Activation).
  • Expert-level understanding of data flows, identity graphs, ingestion processes, and data-sharing contracts.
  • Proven experience in programmatic media, especially audience creation, segmentation, and activation.
  • Strong governance, compliance, and operational discipline; exceptional attention to detail.
  • Demonstrated ability to independently own complex platforms or products.
  • Ability to manage budgets, vendor relationships, and platform contracts.
  • Experience working in agency, brand, or enterprise-level operational environments.


Preferred:
  • Experience leading data privacy or regulatory compliance processes.
  • Understanding of measurement, incrementality, or advanced analytics.
  • Product mindset: building roadmaps, identifying opportunities, and prioritizing enhancements.
  • Experience in high-growth or startup environments.


What Success Looks Like:
  • Clean room and LiveRamp environments consistently run with zero operational risk.
  • Audiences are executed with speed, precision, and measurable impact.
  • The organization relies on this role as the trusted expert on data governance and audience strategy.
  • Data monetization and partnership opportunities expand under your stewardship.
  • Processes are streamlined, predictable, and well-documented.


Education:
  • Bachelor's/University degree, Master's degree preferred


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:
Marketing

Job Family:
Digital & Social Media Marketing

Time Type:
Full time

Primary Location:
Irving Texas United States

Primary Location Full Time Salary Range:
$144,480.00 - $216,720.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
May 28, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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