ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.
Join us as we bring healthy and sustainable living to millions of Americans in the years to come.
THE ROLEAt Thrive Market, data is core to how we operate, innovate, and grow. As we continue to scale, we're looking for a
Senior Data Analyst to play a critical role in turning data into strategic insight - guiding decisions for the
Member Acquisition team.
This role goes beyond building dashboards or pulling reports. Reporting into the Data Engineering Manager, you'll help translate complex data into clear, actionable insights that shape business outcomes. Whether it's analyzing member behavior, identifying pricing opportunities, or supporting cross-functional initiatives, you'll bring rigor, curiosity, and clarity to every conversation.
You'll be a trusted analytics partner to leaders across Thrive Market, connecting data to real-world outcomes, and helping teams make smarter, faster decisions every day.
RESPONSIBILITIES:- Lead high-impact, end-to-end analytics projects that inform key business and product strategies.
- Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks.
- Deliver clear, data-driven insights that influence decision-making across the organization.
- Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance.
- Identify data quality issues and help resolve inconsistencies across source systems.
- Leverage external and internal data to uncover category and pricing opportunities.
- Support lifecycle, new member analytics to inform retention, LTV, and user journey improvements.
- Collaborate with Finance to measure and forecast the financial impact of product and business decisions.
- Respond to ad hoc analytical requests with accuracy, efficiency, and business context.
- Bring thought leadership to Thrive Market's data practices - recommending new ways to enhance our analytical toolkit and processes.
Support the Member Acquisition Team:- Partner with the Member Acquisition team to analyze channel and funnel performance, providing insights into spend efficiency, ROI, and conversion across platforms (e.g., Meta, TikTok, Google, CTV, etc.).
- Deliver actionable insights on campaign effectiveness and member acquisition trends, helping marketing leaders refine targeting, creative strategy, and overall growth approach.
- Support budget pacing, forecasting, and scenario planning by building dynamic models that reflect media spend, net member growth, and CPA volatility.
- Support integration of Marketing Mix Modeling (MMM) by preparing clean data inputs, validating model accuracy, and analyzing outputs to ensure the Growth Marketing team has reliable insights for budget allocation and channel mix decisions.
QUALIFICATIONS:- 7+ years of experience in data analytics, with a strong track record of business impact.
- MBA with a focus in analytics, strategy, or a related quantitative field.
- Expertise in analyzing and optimizing member acquisition funnels across paid, organic, referral, and onsite channels.
- Strong ability to connect acquisition metrics (CAC, CPA, LTV/CAC, payback period, ROAS, conversion rates) to business outcomes.
- Hands-on experience integrating acquisition data with cross-channel datasets (CRM, product, finance, merchandising) for holistic performance analysis.
- Proven track record of designing, executing, and analyzing acquisition A/B and multivariate tests (ad creatives, landing pages, offers).
- Advanced SQL skills with experience in cloud data warehouses (Snowflake, BigQuery).
- Experience using DBT and Python for data manipulation, transformation, and processing.
- Ability to translate acquisition strategy questions into analytical frameworks and deliver clear, actionable recommendations.
- Proficiency in data visualization tools (e.g., Domo, Looker, Tableau) to support acquisition performance tracking and self-serve reporting.
- Experience partnering with Growth Marketing, Paid Media, and Product teams to influence campaign strategy, measurement frameworks, and channel investment decisions.
- Strong knowledge of incrementality testing, attribution models, and causal inference techniques in acquisition measurement.
- Experience in eCommerce or subscription businesses is a strong plus.
- Curious, collaborative, and highly self-motivated - with a bias for action and a business-first mindset.
BELONG TO A BETTER COMPANY- Comprehensive health benefits (medical, dental, vision, life and disability)
- Competitive salary (DOE) + equity
- 401k plan
- 9 Observed Holidays
- Flexible Paid Time Off
- Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
- Ability to work in our beautiful office in Playa Vista
- Free Thrive Market membership with exclusive employee discount
- Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.
Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer
At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We're proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you're thinking about joining our team, we expect that you would agree!
If you need assistance or accommodation due to a disability, please email us at
[email protected] and we'll be happy to assist you.
Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.
© Thrive Market 2025 All rights reserved.
JOB INFORMATION- Compensation Description - The base salary range for this position is $130,000 - $170,000/Per Year.
- Compensation may vary outside of this range depending on several factors, including a candidate's qualifications, skills, competencies and experience, and geographic location.
- Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
