General Mills

Senior Customer Manager - NAR Regional Grocery, Wholesale Region

General Mills$126K — $190K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years of relevant experience in sales or customer management
  • Direct sales experience with wholesale customers
  • Strong analytical skills for data-driven decision making
  • Proven experience in leading and developing teams
  • Demonstrated ability in strategic thinking and financial management
  • Advanced proficiency in Microsoft Office Suite

Responsibilities

  • Lead and develop a team of 12 sales professionals
  • Achieve revenue and profitability targets for wholesale customers
  • Build relationships with senior customer leaders
  • Develop and execute customer growth strategies
  • Drive distribution and share growth in key categories
  • Manage trade investment budgets efficiently
  • Collaborate with cross-functional teams for customer solutions

Benefits

  • Comprehensive health benefits
  • Retirement and financial well-being programs
  • Time off programs and well-being support
  • Career development and training opportunities
  • Potential participation in an annual incentive program
Full Job Description
Overview

We are seeking a Senior Customer Manager to lead a portfolio of regional wholesale customers, including AWG, Bozzuto's/Big Y, MDI/Lowe's, and NY Metro wholesalers. This role is responsible for delivering strong business results across a large and complex customer portfolio while leading a team of 12 sales professionals.

The ideal candidate brings strong sales leadership, sound business management skills, and the ability to work independently across multiple customers and priorities. Most importantly, this role requires direct sales experience working with wholesale customers and distributors, with a proven ability to grow volume, improve profitability, and build senior-level customer relationships.

This leader will partner closely with internal cross-functional teams and customer stakeholders to develop and execute strategies that drive profitable growth, strengthen customer partnerships, and improve in-market execution.

What You'll Be Responsible For
  • Lead, coach, and develop a team of 12, including Key Account Managers and customer-facing sales roles
  • Deliver revenue, volume, and profitability targets across a portfolio of regional wholesale customers
  • Build and maintain strong relationships with senior customer leaders and decision-makers
  • Create and execute customer growth strategies and joint business plans
  • Drive distribution gains, promotional effectiveness, and share growth across key categories
  • Manage trade investment budgets and evaluate return on investment
  • Partner cross-functionally to deliver customer solutions and execute growth plans
  • Foster a high-performing, inclusive team culture focused on accountability and development


Key Accountabilities
  • Sales Leadership
  • Build strong relationships with senior-level leaders across assigned wholesale customers
  • Use customer, category, and market insights to influence assortment, pricing, and promotional decisions
  • Identify growth opportunities and develop strategies to outperform the competition
  • Lead forecasting discussions related to volume and trade investment
  • Business and Execution Excellence
  • Meet or exceed sales and revenue targets
  • Develop and execute customer strategies that deliver profitable growth
  • Manage trade spend effectively and make data-driven investment decisions
  • Partner with internal teams to maximize in-store and market execution
  • Cross-Functional Leadership
  • Collaborate with internal and external partners to build multi-year customer growth plans
  • Lead cross-functional efforts to solve customer challenges and unlock growth opportunities
  • People Leadership
  • Coach and develop team members to achieve strong performance and long-term growth
  • Build an inclusive, accountable, and engaged team environment
  • Recruit, train, and motivate talent across the organization


Preferred Location

The primary market area for this role is Kansas City, KS, or within a 40-mile radius of the major city airport. Candidates located in this market area will be strongly preferred. Candidates based in Philadelphia, PA, Minneapolis, MN, or Nashville, TN, will also be considered. Relocation support is available.

Minimum Qualifications
  • Bachelor's degree
  • Minimum of 5 years of experience in sales, customer-facing account management, category management, shopper or consumer insights, analytics, trade funding, or marketing
  • Direct sales experience working with wholesale customers, grocery wholesalers, distributors, or similar go-to-market partners
  • Experience managing customer relationships and driving sales results in a complex retail or consumer products environment
  • Strong analytical skills, including experience using internal and external data to make business decisions
  • Proven people leadership experience, including coaching, developing, and motivating teams
  • Strong strategic thinking, planning, financial management, and decision-making skills
  • Self-motivated, detail-oriented, and able to perform effectively in a fast-paced environment
  • Advanced proficiency in Microsoft Word, Excel, and PowerPoint


Additional Considerations

International relocation and international remote work arrangements outside of the United States will not be considered.

Salary Range

The salary range for this position is $126700.00 - $190100.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

About General Mills

General Mills is a food company that manufactures and markets branded consumer foods sold through retail stores. They're one of the world's largest food companies, marketing in more than 100 countries. They categorize their sales into three core business segments: U.S. Retail, International, and Convenience Stores & Foodservice. U.S. Retail includes seven divisions that market brands such as Cheerios, Yoplait yogurt, Pillsbury refrigerated dough, and Betty Crocker baking products. Its International sales exclude their proportionate share of two joint ventures: Cereal Partners Worldwide and Häagen-Dazs Japan.

General Mills Careers

Join the dynamic team at General Mills, a leader in global food production, where innovation and quality meet to create products loved around the world. This is an unparalleled opportunity to become part of a company that values growth, leadership, and diversity. Work You’ll Do At General Mills, you will be part of a team that’s dedicated to making food the world loves. With a variety of job opportunities ranging from food science to marketing, our company is an ideal place for professionals who are eager to drive innovation in the food industry. Transform the industry with your unique skills and help General Mills lead the way in global food solutions. Our commitment to digital innovation and sustainability makes us a standout in the marketplace, offering a unique position for our employees to lead and excel. Collaborate with a global team of professionals who are at the forefront of food technology and consumer trends. General Mills is not just about great food—it’s about great people who are committed to creating exceptional products. Introducing the General Mills Leadership and Development Programs We are committed to fostering leadership and professional growth through our comprehensive training programs. These include targeted diversity training and development initiatives designed to help you master your professional and personal goals. Do Innovative Work Join our team of over 38,000 dedicated professionals who are passionate about food, quality, and innovation. At General Mills, you will work at the intersection of culinary art and cutting-edge technology, ensuring that we continue to deliver outstanding products. Be Part of a Great Team Experience the power of teamwork at General Mills. Our culture promotes collaboration and respect, making our company a place where professionals thrive. Enjoy the benefits of working in a supportive and dynamic environment where your contributions are valued and recognized. Future-Proof Your Career General Mills offers a range of career paths and job opportunities that can help you achieve your career ambitions. From internships to full-time positions, our company supports your growth with robust training and development programs that prepare you for leadership roles within the industry. Explore Discover how General Mills is revolutionizing the food industry through continuous innovation and a commitment to excellence. Learn about our latest projects and how our team is leading the charge in food science and safety. The General Mills Commitment Our combined service capabilities and dedication to employee development help our team members excel in their careers and contribute to industry-leading innovations. Clients and consumers trust General Mills for quality and creativity, and our employees are the cornerstone of that trust. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore employment and internship opportunities that can transform your career. SEARCH GENERAL MILLS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at General Mills.
Learn more about General Mills
Size
32,500 employees
Market Cap
$50.5 billion
Industry
Net Income
$2.4 billion
Founded
1928
5 Year Trend
+4%
Revenue
$18.2 billion
NASDAQ

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