Bimbo Bakeries USA

Senior Customer Executive Natural Specialty Channel

Bimbo Bakeries USA$126K — $176K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS in Business, Marketing, or related field required.
  • Minimum of 7 years in retail sales, customer management, or equivalent roles.
  • Proven experience growing Natural/Specialty channel brands.
  • Expertise in CPG operations and retail dynamics, especially in ISB or Fresh.
  • Strong analytical skills in consumer insights and financial reporting.
  • Excellent communication skills for presentations and negotiations.
  • Fluency in Microsoft Office tools including Excel and PowerPoint.

Responsibilities

  • Grow and optimize distribution in the Club and Natural/Specialty Grocery Channels.
  • Communicate and collaborate effectively to guide the commercialization processes.
  • Build relationships with stakeholders, customers, and distributors.
  • Develop and present business plans to maximize regional sales.
  • Provide leadership across account activities to influence business decisions.
  • Track sales opportunities in collaboration with customer teams and brokers.
  • Advise on Club and Natural Channel strategy using data-driven insights.
  • Partner with cross-functional teams to ensure efficient operations and growth.

Benefits

  • Comprehensive benefits package including healthcare and wellness programs.
  • Annual bonus eligibility based on performance.
  • 401k plan with company match to help save for retirement.
  • Remote work opportunity for candidates in the Central or East region of the US.
Full Job Description
Salary Range: $126,100 - $176,500

Comprehensive Benefits Package

Annual Bonus Eligibility

401k & Company Match

*** This role is a remote opportunity open to candidates located in the Central or East region in the United States ***

Position Summary:

The Senior Customer Executive will grow our distribution and drive operational excellence for our warehouse distribution portfolio across In Store Bakery, Refrigerated Breakfast, Private Label capabilities in the Club (US & Canada, Global Export), US Natural/Specialty Channel and Canadian Grocery. This role centers on a hunter's mentality: Creating and executing multiple strategic plans across customers and classes of trade, that align cross functional teams to execute world class service, insights, product and brand capabilities for our customers. Leveraging our market position, world class portfolio of capabilities and products, internal stakeholders and strategic planning, you will play a vital role in driving sustained growth.

Key Responsibilities:
  • Grow, manage and optimize our distribution in Canada (warehouse distribution), Club (US and Canada + International Exports) and the Natural/Specialty Grocery Channel in the US and Canada.
  • Effectively communicate and collaborate to internally to guide the commercialization process under your strategic plans for our business and your customers.
  • Build and maintain productive, professional relationships with internal stakeholders, any assigned customers, distributors, and broker organizations, as needed.
  • Develop and present quarterly and annual business plans in collaboration with managers &/or direct report(s) to maximize sales within regions/channels.
  • Provide leadership and direction across all assigned account activities, influencing both short- and long-term business decisions internally and externally.
  • Collaborate with Customer teams, General Management, Customers and Brokers to develop and track a pipeline of sales opportunities.
  • Help develop and advise on our Club and Natural Channel strategy to systematically identify new business opportunities by leveraging data-driven insights, SWOT analysis & internal stakeholders
  • Partner with Supply chain, RGM, Business Development, Finance, and relevant customer teams to ensure seamless growth, operations, demand forecasting, production planning and execution.
  • Provide excellent reporting of your business, diagnose issues and provide clear solutions to achieve growth plans.


RESPONSIBILITY AND TRAVEL REQUIREMENTS:
  • 25% on Club US/Canada, 25% on Canada Grocery, 50% on US Natural Specialty Grocery.
  • Travel to customer locations, HQs, and industry events as required for business growth.


Leadership Competencies:
  • Adapts approach and attitude in real time, according to the changing demands of different situations.
  • Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Holds self and others accountable to meet commitments.
  • Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.


Education and Work History:
  • BA/BS in Business, Marketing, or related field required.
  • Minimum of 7 years of sales experience in retail sales, customer management, or equivalent roles.
  • Proven experience managing and successfully growing Natural/Specialty channel brands.
  • Expertise in CPG (ISB or Fresh dept preferred) operations, sales strategies, and retail customer dynamics.
  • Excellent written, verbal, presentation, and negotiation skills.
  • Strong analytical skills, including category, consumer insights, financial reporting and P&L management.
  • Excellence in Microsoft Office tools (Excel, PowerPoint, Word, Teams, SharePoint, Outlook).


SPECIALIZED SKILLS AND KNOWLEDGE:
  • Understanding of Club and Natural Channel, including sales and merchandising techniques.
  • Ability to create, absorb and implement change in a fast-paced, evolving business environment.


The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA

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