Job Description

Location:
New York, NY

Senior Creative Producer, Paid Content, GQ
Your Role

You are socially native - you live on the platforms, not just understand them - and you make. You take a commerce idea from a brief to a finished, in-feed asset: writing the script, directing the shoot, cutting the edit. You work the way the best social creators do, independently and end-to-end, without a production team around you, and you're as comfortable pitching a concept in a room as you are on set making it happen.

What sets this apart from a creator role is the discipline behind it: every asset is built for paid performance and stays unmistakably GQ. You develop new formats and franchises rooted in GQ's DNA. Your output is a high-velocity stream of conversion-optimized commerce creative, and the playbook that makes the next batch faster. While your primary focus is GQ, there may be opportunities that require collaboration and support across other brands within the portfolio.

Primary Responsibilities
1. End-to-End Production

• Concept, script, shoot, and edit social-first commerce video (Instagram Posts, Reels, TikTok) from brief to published asset, working independently without a standing production crew.
• Produce purposeful sets of variations per product - not single hero cuts - across hooks, formats, and lengths so platforms have enough to optimize against.
• Make content feel native to the platform, conversion optimized and unmistakably GQ at the same time; native does not mean off-brand.
• Direct on-camera talent and contributors; pull in freelance crew and source product (PR, brand partners, merchandising) when a concept requires it.
• Comfortable on camera and able to present as talent when the content calls for it
• Manage your own pre- and post-production: editing, crew, and creative briefs.

2. Franchise & Format Development

• Build and evolve a GQ-specific library of paid commerce formats, hooks, and structures that perform in-feed while preserving editorial voice.
• Identify white space for new franchises based on category opportunity, audience behavior, and platform trends.
• Codify what works into a living format playbook so quality and speed compound over time.

3. Editorial Partnership & Alignment

• Partner with commerce editors to turn their recommendations into shootable, performance-ready concepts - without creating double work for them.
• Ensure every asset is editorially aligned and on-brand before it goes into market.
• Hold the line on brand voice and credibility as content moves into a paid environment.

4. Production & Handoff

• Run a tight brief-to-handoff process for your own output: brief, shot list, approvals, and clean delivery to the Paid Media and Performance teams for trafficking.

• Maintain clear status and delivery timelines for your work.

5. Performance Insights & Iteration

• Review campaign signals (CTR, retention, CVR) with the Performance team and translate insights into creative adjustments.
• Kill underperforming formats fast, scale winners, and feed learnings back into new concepts and the format library.

Note: This role manages its own pipeline. It does not own the cross-functional approval system, escalation paths, or single source of truth across other teams' work - that orchestration sits with the Exec Director (and a future dedicated program role).

How We Measure Success

• Volume and diversity of testable assets shipped in-market.
• Revenue per asset and share of spend on top-performing creative.
• Creative testing velocity and asset refresh rate.
• Strength and reuse of the format library over time.

Desired Skills & Qualifications

• 5-7 years across creative development, social production, or commerce content, with meaningful paid social exposure.
• A portfolio of social-first video that demonstrably performs - you can point to what worked and why.
• Genuine end-to-end capability: you concept, script, shoot, and edit yourself, fast.
• Strong creative writing and scripting instincts for social-first video.
• Fluency in paid social creative mechanics: hook structure, retention curves, CTAs, and creative testing frameworks.
• Track record translating brand voice into performance content, ideally within or alongside editorial environments.
• Comfort directing talent on camera and reading performance data to make creative decisions.
• Experience producing in regulated or high-scrutiny categories (e.g. beauty) is a strong plus.
• Deep fluency in the GQ voice and audience.

The expected base salary range for this position is from $100,000-$120,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.