Biddable Account Manager (Programmatic)

Croud

$80K — $90K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years in digital marketing with proven account management expertise
  • Strong knowledge of social platforms including Meta and TikTok
  • Proficient in Google Analytics and its applications
  • Experience in Programmatic Marketing and paid search media
  • Natural problem solver with strong organizational skills
  • Excellent written and verbal communication abilities
  • Detail-oriented with robust analytical skills

Responsibilities

  • Lead client relationships and provide innovative recommendations
  • Plan, launch, and measure campaigns across multiple platforms
  • Mentor and develop associates within the team
  • Collaborate with cross-channel teams for effective media strategies
  • Deliver detailed, insightful reports based on campaign data
  • Establish strategies to meet client goals and KPIs
  • Support business development through pitches and client engagement

Benefits

  • 20 days vacation plus 12 public holidays
  • Early finish during summer months
  • Enhanced paid parental leave
  • Healthy in-office meals and snacks
  • 401(k) Savings Plan
  • Sales commission opportunities
  • Annual performance bonuses
  • Pre-tax commuter benefits
  • Full paid medical insurance for employees
  • Dependent coverage options for medical and insurance
  • Employer-paid life insurance
  • Monthly wellness membership stipend
  • Access to health guidance resources
  • Free Citi bike membership
  • Hybrid working model support
  • Opportunities to work abroad in international offices
  • Regular team social events and offsites
Full Job Description
ROLE OVERVIEW

We are looking for an intelligent, ambitious, creative thinker and rising Programmatic Account Manager who is passionate about delivering for clients and developing the skills of their team and themselves in the programmatic ecosystem.

This Account Manager will support the team by planning, launching, and measuring display, video, connected TV, audio, and rich media campaigns from start to finish across Display & Video 360, Campaign Manager, and a variety of additional social platforms.
RESPONSIBILITIES
  • This is a client-facing, front-line management role for a cross channel, highly intelligent, charismatic and creative thinking leader who is passionate about digital marketing and specifically programmatic and paid social.
  • The successful candidate will demonstrate account and channel leadership, strive for repeatable success and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.
  • As an Account Manager, the ideal candidate will have a responsibility to manage and mentor associates, autonomously lead client relationships, provide social and search expertise, and contribute to department and channel best practices.
  • The ideal candidate will work in Programmatic & Paid Social primarily, planning, creating, managing, and optimizing paid advertising campaigns across various social platforms
  • Plan, create, manage, optimize, and forecast Meta, TikTok, and other social platforms as well as Google/Bing Ads accounts, including Search, Shopping (Performance Max), YouTube, Discovery (Demand Gen), and Display campaigns
  • Delivering day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team
  • Utilizing tools such as Croud Control, DV360 (as well as potentially other DSPs), Google Analytics, DoubleClick Campaign Manager and others
  • Execute and oversee paid campaign processes from start to finish, including researching, planning, trafficking, troubleshooting, optimizing and reporting
  • Establish strategies to deliver results against client goals and KPIs
  • Build and maintain strong relationships with clients, vendors, and internal stakeholders
  • Support business development by contributing to pitches and cross-selling Croud products to existing clients
  • Create and deliver flawless client-facing reports, based on accurate data and insightful analysis
  • Develop and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs
  • Collaborate with the Associate Director of Biddable Media and cross-channel teams to develop insightful, successful media strategies for clients
  • Manage and develop team members including task delegation, training coordination, ad hoc constructive feedback, and Croud's career development framework process.
DESIRED QUALIFICATIONS
  • At least 2 years experience in digital marketing, demonstrating deep experience and knowledge in digital account management with a track record of exceeding performance goals against sales-related KPIs (purchases, subscribers, etc.)
  • Good knowledge of Meta and TikTok
  • Good knowledge of navigating and using Google Analytics
  • Demonstrable experience in Programmatic Marketing
  • Clear passion for digital marketing and programmatic display
  • Proven problem solver who can manage clients, and projects to deadlines
  • Excellent communication skills, both written and verbal
  • Strong numeracy and analytical skills, impeccable attention to detail
  • Bachelor's degree in marketing, business admin, or related major a plus
  • Experience with paid search media, programmatic or other channels is beneficial
  • Enjoy and understand working with data especially via Microsoft Excel
  • Polished presenter and storyteller possessing the ability to quickly build confidence
  • A team player who is invested in team development, well-being, and growth as well as client success


COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include:
• 20 days vacation a year with 12 public holidays observed
• Early finish throughout the summer months
• Enhanced paid parental leave
• Healthy in-office meals and snacks
• 401(k) Savings Plan
• Sales commission with pitch opportunities
• Annual performance bonus
• Pre-tax commuter benefits
• Full paid medical Insurance for employee (including dental and vision)
• Dependent contribution to medical, dental and vision coverage
• Employer paid life insurance coverage
• Monthly wellness membership stipend
• Access to health guidance and wellness resources
• Free Citi bike membership
• Hybrid workspace support - home office setup is provided
• Agile working policy
• Opportunity to work abroad in Croud's international offices.
• Regularly scheduled social events and quarterly team offsites

COMPENSATION

Salary Range for this position is $80,000 - $90,000 per year (DOE).

Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud operates a hybrid working model with a minimum of 3 days a week based in our New York office and the remaining days from home if you wish.

Department Paid Media Locations New York Remote status Hybrid

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