JetBlue Airways

Senior Copywriter Social Media

JetBlue Airways • $88K — $132K *
Long Island City, NY 11101In-Person
Media
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or English, or equivalent work experience
  • 3 years of corporate copywriting experience for social media
  • Proficient in Microsoft Office and social media management tools
  • Ability to manage multiple projects simultaneously
  • Strong attention to detail and critical thinking skills
  • Strong interpersonal and communication skills
  • Legal eligibility for employment in the US, no sponsorship available

Responsibilities

  • Create engaging copy for various social media channels including LinkedIn, Facebook, Instagram, X, and TikTok
  • Proof-read and edit posts and comments to ensure quality
  • Ensure all content aligns with JetBlue's brand guidelines and social trends
  • Develop and maintain social media copy standards in partnership with the brand team
  • Participate actively in team meetings and content brainstorms
  • Manage individual projects and timelines for timely content delivery
  • Stay updated on current social media trends and features

Benefits

  • Healthcare benefits
  • 401(k) plan with company match
  • Crewing stock purchase plan
  • Short-term and long-term disability coverage
  • Basic life insurance
  • Free space-available travel on JetBlue
Full Job Description
Position Summary

The Senior Copywriter Social Media prepares copy, headlines, and content that clearly and cleverly delivers JetBlue's product and brand messages in the appropriate voice and tone for JetBlue social media channels. The Senior Copywriter Social Media will take an active role on social media team working closely with peers to ideate and create content, they will also work closely with other teams within marketing, brand, customer service, and corporate communications to support the creation of social media content to align with company goals.

Essential Responsibilities
  • Create on-brand and channel-specific copy for a wide range of social media channels including but not limited to LinkedIn, Facebook, Instagram, X, and TikTok including creative copy, captions, and comments
  • Support social media team with proof-reading and copy-editing posts and comments as needed
  • Ensure all posts meet brand and social copy guidelines and align with overall JetBlue brand and tone as well as social trends and norms
  • Develop and maintain social media copy guidelines and standards in coordination with brand team to ensure fit under brand copy and voice guidelines
  • Actively participate in social media team meetings, content ideation sessions, and content capture
  • Manage their own projects and timelines to ensure social media content is completed in a timely manner
  • Maintain knowledge of current social media trends and in-platform features and functionalities
  • Other duties as assigned


Minimum Experience and Qualifications
  • Bachelor's degree in Marketing or English; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
  • Three (3) years of copywriting experience in a corporate marketing environment for social media
  • Proficient with Microsoft Office suite, experience with social media platforms including channel and scheduling tools
  • Candidates must demonstrate skills in a work sample assessment.
  • Understanding of current social media platforms including features and functionality, social media copy norms and themes, and up-and-coming trends
  • Ability to manage multiple projects simultaneously
  • Ability to work independently and in a team environment
  • Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
  • Must possess a strong sense of urgency and be able to effectively manage deadlines
  • Strong team player with the ability to take initiative and work well independently
  • High attention to detail with the ability to think critically
  • Strong interpersonal skills, amicable and professional demeanor
  • Effective written, verbal and presentation skills
  • Available for occasional overnight travel (10%)
  • Able to work flexible hours and be available for an emergency response on short notice
  • Must pass a pre-employment drug test
  • Must be legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required. This position is not eligible for visa sponsorship


Preferred Experience and Qualifications
  • Experience with social media copy/content creation for a large company in travel or hospitality


Crewmember Expectations
  • Regular attendance and punctuality
  • Potential need to work flexible hours and be available to respond on short-notice
  • Occasional weekend work may be required to support social media coverage of events and activations
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position


Equipment
  • Computer and other office equipment


Work Environment
  • Traditional office environment


Physical Effort
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)


Compensation
  • The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.


About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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