Overview

About the Role

We're looking for a sharp, strategic Content Strategist / Senior Copywriter to drive messaging strategy and content development across B2C and B2B channels. This isn't a "write it and hand it off" role - you'll own the full lifecycle of messaging, from auditing and strategy through execution and optimization. You'll work at the intersection of brand, performance marketing, and product education - translating value propositions into high-performing copy across campaigns, channels, and audiences. The ideal candidate is equal parts strategic thinker and skilled writer, comfortable navigating cross-functional partnerships with media, legal, and marketing teams.

Responsibilities

What You'll Do

Audit & Foundation

• Assess current product value propositions, feature messaging, and existing content toolkits to identify strengths, gaps, and opportunities
• Conduct a comprehensive audit of existing campaign messages - tagging historical flighting, capturing available performance results, and mapping gaps in the user education journey.
• Gather and organize all existing campaign messaging into a centralized, structured library (Airtable, Quip or similar tool) with a framework for historical context, results tracking, and opportunity identification

Content Strategy & Development

• Develop content strategy and messaging maps across campaigns and channels, spanning both B2C and B2B audiences
• Create new, performance-driven copy for repeatable text-based channels, including SEM, ROKT e-commerce, rideshare placements, and other partner channels, as briefed
• Extend and adapt existing campaign messages into scalable, channel-appropriate formats optimized for performance

Optimization & Performance

• Partner with media leads to gain insights on in-market messaging performance and collaborate on testing recommendations - including audience variations, A/B testing, and cross-channel optimizations
• Drive ongoing copy optimizations based on performance data, iterating to improve conversion, engagement, and relevance

Cross-Functional Partnership

• Partner with the client's legal team to collate all approved marketing claims, tag updated and in-progress claims and facilitate reviews of new messaging as developed
• Join marketing strategy and briefing meetings to stay aligned on cross-channel efforts, product priorities, and campaign timelines

Qualifications

What You Bring

Required

• 5-7 years of experience in copywriting, content strategy, or a related role - with a strong portfolio of performance-driven and brand work
• Demonstrated experience developing messaging frameworks, content libraries, and campaign copy across multiple channels
• Strong understanding of performance marketing channels (SEM, e-commerce, programmatic, partner placements) and how copy impacts results
• Experience working with both B2C and B2B audiences, with the ability to shift tone, depth, and approach accordingly
• Proven ability to partner with legal and compliance teams on messaging approvals without sacrificing quality or speed
• Excellent organizational skills - you can build systems (libraries, frameworks, tagging structures) that scale and endure
• Comfort with ambiguity and client-facing environments - you'll be embedded on-site and need to navigate stakeholder dynamics with confidence

Preferred

• Experience in fintech, financial services, payments, and/or consumer technology
• Proficiency in Quip, Notion, Airtable, or similar content management/collaboration tools
• Experience with using AI tools as part of your workflow
• Exposure to A/B testing frameworks and interpreting data to inform creative decisions

What Sets You Apart

• You don't just write - you think in systems. You see how a single message connects to a channel strategy, a user journey, and a business objective.
• You're proactive. You don't wait for a brief - you identify gaps, propose solutions, and bring recommendations to the table.
• You thrive in fast-paced, cross-functional environments where priorities shift and stakeholder management matters as much as craft.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2026.