About the Role
We are looking for a highly strategic, data-driven Senior Copywriter, Performance to join our creative team. Paired with a Senior Art Director, Performance, you will be central to delivering effective, high-converting creative across paid media, web, social, and email, connecting the dots between various touchpoints in the customer journey.
This isn't just about writing copy; it's about understanding how content and messaging influence performance, and how to optimize for impact. You'll excel at developing creative solutions and strategies that are specifically tailored to target audiences, meeting customers effectively at every touchpoint. This means delivering timely messaging and ideas that resonate with their current needs in the moment, creating truly unignorable connections.
What You Bring
• Performance-First Mindset: You understand the critical impact of effective call to action (CTAs) and how messaging choices directly affect conversion rates. You are passionate about testing, iterating, and optimizing copy based on data.
• Digital & Channel Expertise: Your background lies in email, digital, social, and CRM ecosystems. You are comfortable moving from big-picture campaign strategy down to channel-specific execution details.
• CRM Knowledge: You bring strong knowledge and application of CRM principles. You are skilled at translating data-driven insights into creative ideas across the customer journey and clearly understand CRM's pivotal role within overall performance marketing.
What You'll Do
• Develop compelling copy across digital, social, web, video, email, and print. Craft sharp concepts, engaging headlines, persuasive body copy, and high-converting calls to action while ensuring strict adherence to brand guidelines and tone of voice.
• Turn insights, performance data, and briefs into impactful copy that balances performance objectives with brand strategy. Continuously evolve messaging based on metrics to improve efficiency and results.
• Develop strategic content concepts and messaging frameworks that adapt effectively across the full customer journey, from top-of-funnel awareness to conversion and retention.
• Partner closely with your Art Director partner to ensure a consistent brand voice and visual story across all touchpoints, understanding how copy and design work together across the full journey.
• Leverage AI tools and WPP Open capabilities to enhance creative strategy, copy execution, and campaign effectiveness.
• Drive the copy and concept development for multi-channel campaigns from strategic brief through asset delivery, in-campaign performance, optimization, and post-campaign analysis.
• Think critically about client needs, business objectives, and audience segments. Champion creative solutions, ensure outputs are high-quality, and comfortably discuss copy versioning and creative targeting with strategy, account teams, and clients.
Skills & Experience
• 6+ years of creative agency experience with a portfolio showcasing data-driven, performance creative, big conceptual ideas, and precision writing.
• Advanced copywriting skills across multiple formats and channels (social, web, email/CRM, video, and digital ecosystems).
• Deep understanding of tone, voice, brand storytelling, and how messaging adapts across paid, owned, and earned media.
• Proven track record of working in a tight-knit creative partnership with Art Directors, Designers, and cross-functional teams.
• Strong conceptual thinker who can articulate creative rationale clearly to internal teams and clients.
• Excellent, engaging presentation skills and strong overall communication.
Department Creative Locations Toronto Remote status Hybrid Employment type Full-time
