Senior Copywriter

Kettle

• $110K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of copywriting experience, particularly in a digital agency setting.
  • Experience in campaign ideation and execution across various touchpoints.
  • Proficiency in writing both product and long-form copy for digital platforms.
  • Proven leadership in guiding copy-driven projects and synthesizing group ideas.
  • Versatility to adapt writing style for a diverse set of clients and brands.
  • Collaborative mindset with a genuine passion for creating exceptional work.
  • Strong presentation skills for conveying ideas both remotely and in person.

Responsibilities

  • Collaborate with creative teams to develop compelling copy for product launches and promotions.
  • Write long-form content utilizing journalistic techniques to frame narratives.
  • Generate conceptual campaign copy that aligns with strategic goals.
  • Develop scripts for audio-visual storytelling, including voiceovers.
  • Conceive names and branding strategies that reflect linguistic creativity.
  • Create impactful presentations and pitch decks to articulate creative concepts.
  • Design wayfinding copy for experiential environments, ensuring clarity and guidance.

Benefits

  • Onsite work required for 5 days a week during specific projects for 2-3 months.
  • Flexibility to work remotely for parts of the year during non-project times.
  • Opportunity to collaborate with a leading Bay Area tech company.
  • Experience working on high-profile digital projects that enhance a portfolio.
Full Job Description
We are hiring Senior Copywriters to join our team writing compelling copy for end-to-end digital website projects for one of our largest clients, a Bay Area based creative tech company. In this embedded role, you'll partner with other agency and client side creatives to write copy and campaigns for product launches, seasonal promotions, and more. If the term conceptual digital copywriter resonates, then this role may be for you.

These roles require team members to be onsite 5 days per week, for 2-3 months at a time, for specific projects. At other times during the year, the team is remote.

Candidates should have:
  • At least 5+ years of copy experience, including time at a digital agency
  • Campaign ideation and execution, across multiple touchpoints
  • Product and longform copy experience, writing for websites, corporate communications, etc.
  • Ownership skills to help lead copy-driven work and write up a group's ideas
  • Ability to shift voice and tone to write for a broad range of clients and brands
  • An optimistic and collaborative attitude; genuinely cares about doing great work and working with great people
  • Comfort in fluently/logically presenting remotely and in person if needed

We'd like to know that you can write:
  • Long Form: Apply journalistic sensibilities to pull the lead and thread a narrative, from articles to manifestos
  • Conceptual Campaign Copy: Can brainstorm in creative groups (not just with one visual partner) and generate creative ideas and campaigns that are on-strategy and answer briefs; Nuance a campaign message across multiple platforms and contexts
  • Scripts: Compose vivid treatments and scripts that tell stories through both voice over and supers
  • Naming: Brainstorm to produce names and rationale that exhibit strategic, linguistic creativity
  • Presentation and Pitch Decks: Effectively explain conceptual ideas and develop an argument with impactful cadence
  • Wayfinding: Your work could live in experiential environments, where leading the way, in unique contexts, is key

The target range of base compensation for this role is $110k - 150k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

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