What We're Looking For:We are seeking a detail-oriented and creative Senior Copywriter to join our dynamic team. In this role, you will be a vital part of the creative process, crafting compelling and accurate copy for a variety of materials across different platforms. You will become an expert on our brand, target audience, and voice, ensuring all content aligns with our overall strategy. This role requires strong collaboration skills, as you will work closely with editorial, creative, medical, and regulatory teams to deliver high-quality work that meets all requirements and deadlines.
What You'll Do:- Write clear, concise, accurate, and well-organized copy appropriate to relevant format/medium (print, digital, online, potentially social), ensuring effective communication across HCP and DTC audiences.
- Display a strong understanding of assigned brands and categories and is responsible for concept creation with Art partner.
- Write for one or more brands, ensures clinical accuracy, stays true to the brand voice, and has active role in meetings.
- Develop a strategic understanding of the competitive landscape, demonstrating awareness of emerging data, changes in guidelines, and newsworthy events that could influence brand messaging/strategy.
- Participate in client presentations when appropriate, while clearly articulating how the idea achieves the communication objective.
- Represent the agency (with oversight) during medical/regulatory reviews, providing solutions and recommendations.
- Research therapeutic topics and adapts findings to support brand strategies.
Who You Are:- Able to produce clear, concise, accurate, and well-organized copy appropriate to relevant format/medium, effectively communicating to both HCP and DTC audiences.
- Able to clearly and confidently present work to internal teams.
- Able to work closely with creative team and other cross-functional teams to execute strategic and tactical advertising concepts that address business challenges while adhering to client's marketing strategies.
What You'll Need:- 3-4 years of relevant client or agency experience.
- A strong portfolio that demonstrates strategic and conceptual thinking.
- Experience in the healthcare/pharma industry
- Proven ability to write effectively for both Healthcare Professional (HCP) and Direct-to-Consumer (DTC) audiences, adapting tone, complexity, and messaging appropriately.
- Demonstrated understanding of the unique regulatory and communication challenges within the pharmaceutical and healthcare landscape for both professional and consumer audiences.
What we offer: - Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
#vmlhealthcareers
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$60,000-$140,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
