Gusto

Senior Copywriter

Gusto$95K — $115K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of agency or in-house copywriting experience with a strong portfolio demonstrating conceptual leadership and polished execution.
  • Ability to lead brainstorming sessions and generate creative concepts aligned to strategy.
  • Experience mentoring or managing junior writers with a track record of supporting their growth and performance.
  • Proven track record of owning campaign copy from concept through final approval, translating strategy and insights into impactful language.
  • Exceptional editing skills with the ability to elevate the work of peers and junior writers while managing multiple projects.
  • Familiarity with integrated campaign development and experience writing across various media channels.
  • Up-to-date knowledge of industry trends, new platforms, and evolving best practices in marketing and advertising.

Responsibilities

  • Lead brainstorming sessions and generate channel-specific creative ideas, owning campaign copy from concept through final delivery.
  • Partner with creative and cross-functional teams to co-create integrated concepts, tailoring style and approach to fit team and project needs.
  • Shape brand voice across formats, campaigns, and sub-brands, ensuring consistency and distinctiveness at scale.
  • Translate insights and strategies into high-impact language, sharpening briefs and providing team alignment around messaging.
  • Elevate the work of peers and junior writers for clarity, brevity, and creative polish across all channels.
  • Demonstrate mastery of writing across platforms—video, print, digital, social, activations, packaging, and more—with equal ease.
  • Lead copy presentations and build compelling narratives around the work for internal teams and clients.

Benefits

  • Flexible Paid Time Off for work-life balance.
  • Comprehensive Medical/Dental/Vision insurance at no cost to the employee.
  • Paid parental leave for new parents.
  • 401(k) plan with 3% Safe Harbor Employer Contribution.
  • Monthly Health & Happiness stipend for wellness initiatives.
  • Work from Home reimbursement program to support remote work.
  • Profit-sharing opportunities to participate in the company's success.
Full Job Description
Le bol, brn-efining copy for ntionl CPG clients t enver gency tht's been growing brns (n hving fn oing it) since 1967.
bot Common Goo
Common Goo (formerly LRX) is n vertising, esign, experience n bsiness trnsformtion compny for brns on mission to chnge the worl for the better. For the pst ten yers, we've been prtnering with mission-riven brns to frther or vision of Helth & Hppiness for ll.We're grop of hr workers, bol mkers, otoor-shreers n cltre-mkers. We're not fns of big egos or complcency. Inste, we thrive with spirit of empthy, criosity, collbortion n pssion for mking the work s strong s it cn be. We tke or helth n hppiness motto to hert n spport the holistic well-cre of or employees in both work n ply - becse we believe the best cretive ies re inspire both insie n otsie the wlls of or gency. We go ot n explore the worl, then come bck n por or experiences into powerfl work for or clients.Joining or tem comes with fn n iverse grop of coworkers spre throghot the contry, long n vrie list of prpose-riven clients, soli bennies n n opportnity to crete ll kins of interesting things tht people won't hte when they interct with them ot in the worl. escription

In this evolve worl, two new crrencies hve become ltr-vlble in the lives of lmost everyone: Helth n Hppiness. Since 1967, Common Goo hs foght to bring more of both to the worl - by growing brns tht re on the sme mission. Right now, we're serching for Senior Copywriter to help s ccelerte the climb for the ntionl brns we serve.

escription:

s Senior Copywritert Common Goo,yo'll tke ownership of concept evelopment n copy exection from brief throgh finl elivery, leing brinstorms n shping the cretive territories tht fel or clients' sccess. Yo'll be gie by the Cretive irector bt trste to mke significnt cretive ecisions on yor own, n yo'll be expecte to mentor n shrpen the crft of more jnior writers long the wy. We operte in highly collbortive environment, so yo'll be ske to tke sggestions from others openly n proce yor very best work on ily bsis. We're compny of niqe inivils who work s tight-knit tem. Everyone is eqlly importnt in mking s n - in trn, or clients - well-oile mchines.

We're looking for vlble member of or growing tem - someone who strives to mke gret work bt lso wnts to be prt of motivte crew who likes to hve fn. Someone who cn write in rnge of tones for or ntionl bse of clients, le others towr strong ie n qickly n ccrtely trn ies into vertising tht motivtes. Conceptl leership is mst, s this position will reqire thinking on ll levels - from heline to cmpign pltform to the writers ron yo. s n gency tht works in every form of mei, yo'll be prticipting in n often leing ll spects of or integrte otpt.

Yo'll o:
  • Le brinstorms n generte chnnel-specific cretive ies, owning cmpign copy from concept throgh finl Q with fll tonomy.
  • Prtner with cretive n cross-fnctionl tems to co-crete integrte concepts, pting yor style n pproch to fit tem n project nees.
  • Shpe nnce brn voice cross formts, cmpigns n sb-brns, ensring consistency n istinctiveness t scle.
  • Trnslte insight n strtegy into high-impct lngge, shrpening briefs n giing tem lignment ron messging.
  • Eit n elevte the work of peers n jnior writers for clrity, brevity n cretive polish cross ll chnnels.
  • emonstrte mstery of writing cross pltforms - vieo, print, igitl, socil, ctivtions, pckging n more - with eql ese.
  • phol brn integrity n crftsmnship cross eliverbles, elevting qlity n pshing for wr-worthy work.
  • Le copy presenttions n bil compelling nrrtives ron the work for internl tems n irectly to clients.
  • Generte mltiple, ifferentite exections per ssignment n rticlte the rtionle behin ech.
  • Le concept n copy irection cross cmpigns n brns, biling big cretive pltforms in close collbortion with the Cretive irector.
  • Sty shrp on emerging mei formts n proctively sggest how to pply them in cmpigns.
  • Mentor jnior writers throgh informl coching n review, spporting their cretive growth n performnce.
  • ccept n integrte feebck with professionlism while mintining ownership of yor crft.
  • Consistently mnge projects to hit elines while blncing cretivity n exectionl excellence.


  • Yo'll hve:
  • 5+ yers of gency or in-hose copywriting experience with proven portfolio tht emonstrtes conceptl leership, verstility cross chnnels n cmpigns n polishe exection.
  • emonstrte bility to le brinstorms n generte chnnel-specific cretive concepts tht lign to strtegy.
  • Experience mentoring or mnging jnior writers, with trck recor of spporting their growth n performnce.
  • Proven ownership of cmpign copy from concept throgh finl Q, trnslting strtegy n insight into high-impct lngge.
  • trck recor of leing presenttions n biling nrrtives ron the work for internl tems n clients.
  • Exceptionl eiting skills, with the bility to elevte the work of peers n jnior writers while mnging mltiple projects.
  • Fmilirity with integrte cmpign evelopment n experience writing cross vriety of mei chnnels.
  • p-to-te knowlege of instry trens, new pltforms n evolving best prctices in mrketing n vertising.
  • collbortive, soltion-oriente pproch pire with the inititive to tke ownership of projects.
  • Tencity, criosity n pssion for storytelling tht inspires both colleges n clients.
  • roll-p-yor-sleeves mentlity n genine willingness to tke on the fll rnge of gency work - from big cmpign ies to the less glmoros ssignments tht simply nee to get one. We're close, collbortive tem, n no one is bove jmping in wherever they're neee.
  • sense of hmor n resilience tht mkes yo positive, flexible temmte in fst-moving environment.


  • Work Environment:
  • This is fll-time position, n employees mst be vilble to work ring stnr bsiness hors, Mony throgh Friy, in Montin Time. Occsionl trvel or evening n weeken work my be reqire s job ties emn.
  • Common Goo is pro to be prt of the enver cretive commnity, n we believe collbortion is better when or tem cn come together in person. Cnites for this position mst crrently live in Coloro or be willing to relocte to Coloro.
  • Resonble ccommotions my be me to enble inivils with isbilities to perform the essentil fnctions of the role.


  • Compenstion:

    $95,. - $115, nnl slry. Benefits incle flexible Pi Time Off, Meicl/entl/Vision insrnce (entl n Vision t no cost to the employee), pi prentl leve, 41k with 3% Sfe Hrbor Employer Contribtion, monthly Helth & Hppiness stipen, Work From Home reimbrsement progrm, wellness ection, profit shring n more.

    Slry

    $95, - $115, per yer

    About Gusto

    Gusto is a cloud-based human resources software platform that provides payroll, benefits, and HR management services to small businesses. The company was founded in 2011 and is headquartered in San Francisco, California. Gusto's platform automates many of the administrative tasks associated with HR, such as payroll processing, tax filings, and benefits administration. The company also offers a range of HR services, including compliance support, employee onboarding, and time tracking. Gusto is committed to helping small businesses succeed by providing them with the tools and resources they need to manage their HR operations more efficiently.
    Learn more about Gusto
    Size
    1,000 employees
    Industry
    Founded
    2012

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