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We are looking for a Sr. Content Systems Designer to join the Design System team, reporting to the Senior Manager of UX Design. In this role, you will shape and scale content standards across BMO’s digital experiences by defining voice and tone, creating reusable content patterns, and define and scale systems for reusable phrases, microcopy libraries, and structured content.

You’ll partner closely with designers, engineers, and cross-functional teams to deliver consistent, accessible, and scalable experiences. The ideal candidate brings strong content design or UX writing experience, familiarity with design systems and ContentOps, and a collaborative approach, ideally within complex or regulated environments.

Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience. Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks. Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure.

• Defines and develops key brand messages for content.
• Ensures that appropriate content is shown to a user in the right place and in the best format.
• Creates and communicates a content value proposition.
• Establishes content workflow, management and governance.
• Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines.
• Prioritizes, plans, delivers, and maintains content for multiple channels and audiences.
• Carries out user research and usability testing.
• Creates content models and gives recommendations for taxonomy and metadata.
• Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published.
• Optimizes content in-line with SEO best practices, carries out keyword research.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Provides specialized consulting, analytical and technical support.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently and regularly handles non-routine situations.
• Broader work or accountabilities may be assigned as needed.
• Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Qualifications:

Foundational level of proficiency:

• Information Architecture.
• Stakeholder management.

Intermediate level of proficiency:

• ​Agile Delivery and Development​.
• Design Thinking​.
• Video Production.
• Digital Fluency.
• Verbal & written communication skills.
• Collaboration & team skills.
• Analytical and problem solving skills.
• Data driven decision making.

Advanced level of proficiency:

• Technology Graphic Tools​.
• ​Technical Writing/Documentation​.
• Illustration​.
• Data Visualization​.
• Imaging Tools​.
• Media Content and Graphic Designs​.
• Multimedia Technologies​.
• Writing / Editing.
• Storytelling​.
• Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Deep knowledge and technical proficiency gained through extensive education and business experience.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: