Senior Commercial Insights Analyst

Definitive

$77K — $143K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of experience in Revenue Operations, Sales Operations, or a related analytics role with a focus on forecasting.
  • Bachelor's degree in Business, Finance, Economics, Analytics, or a similar field.
  • Advanced SQL and Tableau and/or Sigma skills for data modeling and dashboard automation.
  • Experience with forecasting or predictive models in a SaaS environment, especially with win-rate and pipeline conversion analysis.
  • Hands-on experience with CRM systems like Salesforce and go-to-market tools.

Responsibilities

  • Design and maintain predictive dashboards in Salesforce, Tableau, and/or Sigma.
  • Develop forecasting models to enhance prediction accuracy throughout the commercial funnel.
  • Analyze historical data to identify drivers of win/loss rates and deal velocity.
  • Conduct scenario modeling to support forecasting under various conditions.
  • Collaborate with Marketing Operations to create attribution models for analyzing campaign effectiveness.
  • Advise GTM leadership by translating complex models into actionable insights.
  • Partner with Finance on annual planning and revenue modeling, incorporating predictive analytics.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Unlimited paid time off for a healthy work-life balance.
  • Participation in the company 401(k) plan with employer contributions.
  • Opportunities for involvement in community service through Definitive Cares.
  • Supportive and flexible company culture with a focus on growth.
Full Job Description
About the Role

Our Revenue Operations team acts as the strategic bridge between Finance, Sales, and other go-to-market functions, ensuring alignment across forecasting, planning, and performance analysis. We are responsible for delivering accurate revenue projections, driving operational efficiency, and enabling data-driven decision-making across the organization.

We are seeking a highly analytical and technically skilled Senior Commercial Insights Analyst to support our go-to-market teams with predictive modeling, forecasting, and performance analytics. In this role, you will partner closely with Sales, Marketing, Customer Success, and Finance to build data models and forecasting frameworks - including pipeline conversion and win-rate analysis - that drive revenue growth and operational efficiency. This individual contributor role will report directly to the Senior Director, FP&A and play a key part in shaping our revenue strategy. The ideal candidate is detail-oriented, analytically rigorous, and comfortable building statistical models in a fast-paced, collaborative environment. A strong background in SQL, Tableau and/or Sigma is essential for building predictive dashboards, forecasting models, and enabling data accessibility across the organization.

What You'll Do
  • Design, build, and maintain predictive dashboards and reporting in Salesforce, Tableau and/or Sigma to track pipeline health, forecast accuracy, win rates, and GTM performance
  • Develop and refine forecasting models (e.g., pipeline-weighted forecasting, cohort-based win-rate analysis, sales velocity modeling) to improve prediction accuracy across the commercial funnel
  • Analyze historical trends and build statistical models to identify drivers of win/loss rates, deal velocity, and conversion at each funnel stage
  • Conduct scenario modeling and sensitivity analysis to support forecasting under varying market and pipeline conditions
  • Partner with Marketing Operations to build attribution models and analyze campaign-to-pipeline-to-revenue conversion
  • Serve as a strategic advisor to GTM leadership, translating complex quantitative models into clear, actionable recommendations
  • Partner with Finance on annual planning, budgeting, and revenue modeling, incorporating predictive analytics into long-range forecasts
  • Build and maintain SQL-based data pipelines to support dashboard automation and self-service reporting
  • Communicate analytical methodology and findings to both technical and non-technical stakeholders, and drive adoption of data-informed decision-making

What You'll Bring
  • 4+ years of experience in Revenue Operations, Sales Operations, Business Intelligence, or a related analytics role, with direct experience in forecasting or predictive modeling
  • Bachelor's degree in a related field (Business, Finance, Economics, Analytics, Statistics, Information Systems, or similar)
  • Advanced proficiency in SQL and Tableau and/or Sigma, including data modeling, dashboard automation, and performance optimization
  • Experience building forecasting or predictive models (e.g., win-rate modeling, pipeline conversion analysis, regression-based forecasting) in a SaaS or subscription-revenue environment
  • Hands-on experience with CRM systems (e.g., Salesforce) and GTM tools (e.g., HubSpot, Salesloft, Gong)
  • Familiarity with statistical concepts (e.g., regression analysis, cohort analysis, confidence intervals) as applied to commercial forecasting
  • Ability to thrive in a rapidly changing startup environment, handling multiple projects with flexibility and a positive attitude
  • Excellent written and verbal communication skills, with the ability to translate technical analysis for cross-functional stakeholders


Compensation and Benefits

The salary range for this position is $ 77,000 - $143,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.

Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company's 401(k) plan with employer contribution.

Why we love Definitive, and why you will too!
  • Industry leading products
  • Work hard, and have fun doing it
  • Incredibly fast growth means limitless opportunity
  • Flexible and dynamic culture
  • Work alongside some of the most talented and dedicated teammates
  • Definitive Cares, our community service group, gives all of us a chance to give back
  • Competitive benefits package including great healthcare benefits and a 401(k) match


What our Employees are saying about us on Glassdoor:

"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."

-Business Development Manager

"Great team. Amazing growth. Employees are treated very well."

-Research Analyst

"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."

-Profile Analyst

If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

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