Design a proactive category performance management system to adjust strategies based on KPIs.
Serve as a thought leader on emerging eCommerce trends and market intelligence.
Lead assortment decisions focused on long-term category health and profitability.
Benefits
Bonus opportunities and career advancement at every level.
401k with company match and Employee Stock Purchase Plan.
Comprehensive medical, dental, vision, and life insurance plans.
Paid vacation, sick time, and holidays, including a personal holiday.
Paid Volunteer Time Off starting on Day 1.
Full Job Description
The Senior Category Analyst, eCommerce is a high-impact strategic role responsible for shaping and driving the direction of our online product portfolio at an advanced level. This role is distinguished by its ownership of enterprise-wide category strategy, its leadership of complex multi-retailer engagements, and its ability to mentor and elevate the capabilities of the broader category team. The ideal candidate is a seasoned category strategist with a proven track record of translating sophisticated data ecosystems into bold, commercially sound recommendations - and who operates with influence and credibility across the organization.
You'll Be Successful With
5-8 years of progressive experience in category management, eCommerce strategy, or a related function within CPG, retail, or a digital-first environment.
Demonstrated leadership in developing and executing enterprise-level category strategies with measurable impact.
Expert-level proficiency in syndicated data platforms and eCommerce analytics tools.
Advanced skills in Excel/Google Sheets; strong proficiency with data visualization and BI platforms (Tableau, Power BI, or Looker).
Deep knowledge of eCommerce fundamentals including SEO, digital shelf optimization, paid media strategy, fulfillment models (1P/3P/hybrid), and marketplace dynamics.
Proven ability to lead category captain and JBP engagements with major national or regional retail accounts, with a track record of winning and retaining category leadership status.
Exceptional executive communication and presentation skills - able to distill complex analysis into compelling strategic narratives for C-suite and senior retail audiences.
Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders without direct authority.
Preferred
Experience managing, coaching, or formally mentoring junior analysts or cross-functional team members.
Exposure to advanced analytics, predictive modeling, or data science applications in a commercial or category context.
Bachelor's degree in Business, Marketing, Analytics, Economics, or a related field.
Experience working across multiple retail banners and digital platforms simultaneously.
Familiarity with agile ways of working and digital product/platform environments.
Your Day Consists Of
Category Strategy & Planning
Defining, owning, and evolving the long-term category vision across multiple eCommerce channels, integrating consumer, shopper, competitive, and macroeconomic trends into differentiated growth strategies.
Leading and overseeing annual category planning cycles across a complex portfolio, setting strategic priorities for assortment, promotion, placement, and investment across tier-1 digital platforms.
Conducting enterprise-level category assessments-including whitespace analysis, competitive benchmarking, and portfolio gap analysis-to identify, size, and sequence strategic growth opportunities.
Building and presenting executive-level investment cases and business reviews, influencing senior leadership and key retail partners around shared category priorities.
Designing and operationalizing a proactive category performance management system, converting KPI signals into forward-looking strategy adjustments and risk mitigation plans.
Serving as a thought leader on emerging eCommerce trends, translating market intelligence into first-mover strategic advantages for the category.
Assortment & Portfolio Optimization
Leading strategic assortment decisions across a complex portfolio-including new item launches, SKU rationalization, portfolio architecture, and end-of-life planning-with a rigorous focus on long-term category health, profitability, and shopper relevance.
Partnering with Merchandising, Brand, and Innovation teams to build an integrated digital assortment strategy aligned to corporate growth objectives.
Defining and championing digital shelf standards and content excellence across the category, holding executional teams accountable to the strategic vision.
Identifying cross-category portfolio synergies and developing recommendations to optimize the total eCommerce portfolio mix.
Retailer & Partner Leadership
Leading category captain and joint business planning (JBP) engagements for top-tier retail accounts, delivering insight-led category strategies that grow the total category while advancing our position.
Building and sustaining senior consultative relationships with retail buyers, digital merchandising leads, and category leadership teams across multiple partners.
Influencing retailer decisions on online placement, search optimization, platform strategy, and co-investment through compelling, data-driven narratives.
Insights & Performance Management
Leveraging a full suite of syndicated and proprietary data tools to generate forward-looking strategic insights that shape investment, go-to-market, and portfolio decisions.
Designing and scaling reporting frameworks in partnership with analytics teams, ensuring outputs prioritize strategic interpretation over retrospective measurement.
Synthesizing complex, cross-channel data into clear, decisive executive recommendations that drive category investment priorities.
Leading the development of advanced analytical models (e.g., demand sensing, price elasticity, cannibalization modeling) to support strategic scenario planning.
Team Leadership & Capability Building
Mentoring and coaching junior category analysts, elevating team capabilities in analytical rigor, strategic storytelling, and stakeholder engagement.
Leading cross-functional projects and workstreams, acting as a category management center of excellence within the eCommerce organization.
Developing and standardizing best-in-class category management processes, frameworks, and tools that increase team efficiency and output quality.
Actively contributing to talent development conversations and helping shape the future category management capability roadmap.
Working Conditions (travel & environment)
Minimal travel required including air and car travel
While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet to moderate.
PHYSICAL/SENSORY REQUIREMENTS
Medium Work - Ability to exert 20-50 pounds of force occasionally, and/or 10-25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to lift, carry, push, pull, or otherwise move objects. The employee is often required to use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.
Benefits & Rewards
Bonus opportunities & career advancement opportunities at every level
Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
Work-life balance, including:
Paid vacation and sick time for eligible associates
