The Senior Campaign Manager for Global Campaigns is where that belief meets the market. This is a high-impact role at the center of 1Password's growth engine, responsible for owning integrated campaign strategy that drives new logo demand and cross-sell expansion across key areas of the business. You won't just build campaigns - you'll shape how the market understands and adopts 1Password's most important solutions. To do it, you'll work at the intersection of storytelling and revenue, partnering closely with Solution Marketing, Product Marketing, Revenue Marketing, Performance Marketing, Growth Web, and Sales to turn sharp positioning into pipeline. You'll bring the right message to the right audience at the right moment - and you'll move fast to keep pace with a product portfolio that's rapidly evolving. A key part of how you'll operate is through AI. You'll actively build and leverage AI agents and automated workflows to accelerate campaign development, sharpen audience insights, and scale execution across markets - without losing the human judgment that makes great campaigns land. This is a role for someone who thrives in motion. You're comfortable operating in ambiguity, energized by evolving strategy, and excited by the opportunity to build campaigns that matter - in a category that's reshaping how businesses think about identity and security. How we're using AI today On the Marketing team, we're growing our AI capability together and redesigning how work gets done. We've built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what's most important: performance, judgement, and driving the future of 1Password. This is a remote opportunity within Canada and the US. What we're looking for: - 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology. - Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline, adoption, and revenue impact. - Strong experience leading cross-functional initiatives, including programs that bring new products or capabilities to market - Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them. - Strong understand of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion - Strong analytical and decision-making skills with the ability to balance experimentation, data, and strategic judgement - Ability to deliver clear recommendations and influence decisions across all levels of the organization - Experience using AI as a force-multiplier for demand generation efforts-speeding research, insights, and content iteration-while preserving brand voice and accuracy. What you can expect: Growth Marketing Leadership in a Fast Paced, Test and Learn Environment - Own enterprise marketing sourced pipeline generation goals through campaign strategy, audience development, and programs. - Partner with Solution Marketing to define new logo ICP and target customers, priority use cases, and demand hypotheses. - Translate product strategy into clear value focused market narratives, demand generation plans, and activation programs. Demand Creation & Market Activation - Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth. - Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery with clear ownership and accountability. - Test new campaigns, plays, and routes to market that drive meaningful impact. - Track and report regularly on marketing performance. Work with early indicators of traction, learn quickly, and iterate based on results. Cross-Functional Partnership - Partner with Performance & Paid Media, Growth Web, and Field Marketing to build omni-channel programs. - Work with Solution Marketing to shape positioning, messaging frameworks, and proof points. - Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won. - Align closely with Sales to enable early pipeline generation and refine qualification and messaging based on real-world feedback. What success looks like: - Pipeline creation and sales engagement driven by marketing-led initiatives. - Clear, validated positioning and messaging that drives scalable growth. - Strong alignment between Solution Marketing, Sales, and Marketing on target customers and GTM approach. - Development of an always-on campaign engine that consistently delivers pipeline while enabling flexibility and testing. - Regularly build & run AI agents to automate the repetitive, amplify the creative, and free yourself to focus on the strategy that moves the needle. USA-based roles only: The annual base salary for this role is between $150,000 USD and $218,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $147,000 CAD and $213,000 CAD, plus immediate participation in 1Password's generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You'll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We're looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AI We are committed to leveraging cutting-edge technology-including AI-to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged-it's an essential part of how we will be successful at 1Password. This approach extends to our hiring process-candidates are welcome to use AI tools responsibly and thoughtfully during the application process. Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing Maternity and parental leave top-up programs Competitive health benefits Generous PTO policy Growth and future RSU program for most employees Retirement matching program Free 1Password account Community Paid volunteer days Peer-to-peer recognition through Bonusly Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.