Senior Business Development Representative

NielsenIQ

$100K — $130K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of media & advertising experience, preferably in consulting or ad tech.
  • Deep knowledge of the advertising ecosystem and its future trends.
  • Familiarity with Nielsen's products and services.
  • Proven track record in business development and client relationship management.
  • Strong analytical skills to simplify complex data into actionable insights.
  • Exceptional presentation and collaboration skills in a fast-paced environment.

Responsibilities

  • Execute high-velocity sales strategies to surpass revenue targets through new client acquisition.
  • Accelerate the adoption of Nielsen ONE ad measurement solutions and identify upsell opportunities.
  • Build trusted relationships with key client stakeholders via virtual and in-person interactions.
  • Serve as the primary technical expert, delivering product overviews and tailored demos.
  • Collaborate on go-to-market strategies, including pricing and marketing for Nielsen products.
  • Analyze complex ad measurement data sets to demonstrate the value of Nielsen data.

Benefits

  • Comprehensive health and wellness plans for employees and their families.
  • 401(k) plan with company match to support retirement savings.
  • Generous paid time off policy to encourage work-life balance.
  • Possibility of a company-provided vehicle depending on role.
  • Discretionary incentive or bonus eligibility based on performance.
Full Job Description
Job Description

The Nielsen Product Sales practice advises the world's largest and most influential advertisers, agencies, and media companies on how to make their businesses more successful. We are a team of consultants and thought leaders who bring Nielsen's industry leading measurement products to life, providing actionable insights to help clients make better business decisions.

The Senior Solutions Consultant will support our Ad Measurement business for TV, Digital, and Audio media clients. This role will drive new business, support renewals, and expand sales of Nielsen ONE Ads and Outcomes measurement products. The ideal candidate will possess a demonstrated track record of delivering commercial success among large, sophisticated media clients, with a solid understanding of cross-channel media planning, measurement, and the ad tech ecosystem.

Key Responsibilities
  • Drive Revenue Growth: Execute a high-velocity sales strategy to exceed revenue targets through new logo acquisition and expanding existing client engagements.
  • Scale Adoption & Upsell: Accelerate the adoption of Nielsen ONE ad measurement solutions among new and existing clients and drive upsell opportunities for additional full funnel Nielsen ONE Ads and Outcomes products.
  • Strategic Client Engagement: Build trusted relationships with key client stakeholders through virtual/in-person meetings and represent Nielsen at industry events.
  • Act as a Subject Matter Expert: Serve as the primary technical expert delivering product overviews, tailored demos, and methodology deep dives for Nielsen ONE measurement solutions.
  • Lead Go-to-Market Strategy: Partner with Product, Account Management, and Customer Success to design commercial pricing, marketing, and outreach strategies for Nielsen ONE measurement solutions.
  • Data Analysis & Value Proof: Analyze complex ad measurement data sets to provide insights that showcase the value of Nielsen data.


Qualifications
  • Experience: 5-10 years of experience within media & advertising, consulting, market research, or ad tech. Media seller experience is a strong plus.
  • Industry Knowledge: Deep understanding of the advertising ecosystem, including current state, cross-channel measurement, and future trends.
  • Nielsen Familiarity: Foundational knowledge of Nielsen's business, products, services, and core offerings.
  • Commercial Skillset: Proven business development, negotiation, and pipeline management skills with an ability to navigate complex, high-level client relationships.
  • Analytical Rigor: Strong data fluency with the ability to translate complex data sets into simple, actionable commercial narratives.
  • Professional Skillset: Exceptional presentation skills, resourcefulness, attention to detail, and a collaborative, team-first mindset adapted to a fast-paced environment.


#LI-LS1

Additional Information

#sales #media #audience Measurement

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives

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