Microsoft

Senior Brand Strategist, AIX Creative Studio

Microsoft • $137K — $222K *
New York, NY 10025In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 6+ years in branding agency or product marketing/strategy development
  • Expertise in creative strategy and integrated campaign planning
  • Deep understanding of AI's cultural impact
  • Proven experience in prototype development and vibe-coding
  • Ability to thrive in ambiguous environments and shape role responsibilities
  • Experience in luxury, lifestyle, or entertainment sectors preferred
  • Strong project management skills with stakeholder engagement

Responsibilities

  • Collaborate with cross-functional teams to define brand expressions for AIX products
  • Contribute to defining the rationale behind AIX product offerings
  • Identify marketing opportunities that connect product and brand expression
  • Drive partnerships with creators and brands to enhance product experiences
  • Build prototypes for leadership presentations alongside brand strategy
  • Work with UX research to track brand perceptions and insights
  • Monitor brand performance and identify new market opportunities

Benefits

  • Generous health and wellness programs
  • Comprehensive retirement plans
  • Flexible work arrangements
  • Opportunities for professional development and growth
  • Inclusive workplace culture fostering collaboration
Full Job Description
Overview

Role

As a Brand Strategist in the AIX Creative Studio, you will be working alongside the Brand Strategy Lead and partner with Creative, Design and Product Leaders to build product expressions and coherent stories that build cultural relevance and lasting brand equity across the portfolio. You will sit at the intersection of research, engineering, brand strategy, product marketing, and creative expression to ensure AIX's product stories and experiences are built with clarity, consistency, and high creative ambition.

Responsibilities

Brand Strategy
  • Partner creatives, product managers, engineers, and product designers to shape the visions for the defining, distinct brand expressions and experiences inside of the AIX product portfolio.
  • Partner with Creative Studio, Product Strategy, and Product Design leadership on projects that define what we're building and why, across the AIX portfolio of products.
  • Partner with Integrated Marketing to identify opportunities to further deepen in-product-to-outbound marketing expression opportunities.
  • Contribute to the activation of the AIX organizational brand.

In-Product Partnerships & Activations
  • Lead and steward the vision for how we bring partnerships - with creators, institutions, brands - into the product experience.
  • Partner with Brand Strategy Lead and Designers to build prototypes for pitches to AIX Leadership and the broader organization.
  • Partner with UXR, engineering, product design, and product strategy teams to identify long-term opportunities and JTBD.
  • Guide internal brief writing, provide direction to cross-group teams, and develop strategies to engage cross-company stakeholders.

Cultural Insights
  • Partner with UXR and Research & Insights teams to track brand perceptions and reporting through various types of studies (e.g., qualitative, quantitative) to support broader AIX strategy and initiatives.
  • Partner with internal teams and commission studies with agencies to support research and insight identification as needed.
  • Monitor brand performance and brand impact, and look for emerging opportunities across the company and AIX portfolio.


Qualifications

Required/Minimum Qualifications
  • 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience

Additional Or Preferred Qualifications
  • 6+ years brand/creative strategy and communications/connections strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side.
  • 6+ years of communications/connections planning experience building integrated campaigns that bring brands into culture.
  • Strong insight into the AI discourse, tensions and implications across various parts of culture (media, arts, etc.)
  • Experience vibe-coding and building prototypes.
  • Comfort operating in ambiguity: this role will define its own shape, and that's a feature, not a bug.
  • Luxury, lifestyle, or entertainment experience preferred.
  • 6+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).
  • A strategic mindset, able to balance short- and long-term goals, and to translate business objectives into brand solutions.
  • Effective communication and presentation skills, able to articulate and justify ideas and recommendations with clarity and confidence.
  • A collaborative and inclusive work style, able to work effectively with diverse teams and stakeholders across different levels and functions.
  • A customer-centric and empathetic approach, able to understand and anticipate the needs and preferences of target audiences.
  • A growth mindset and a curiosity for learning, willing to experiment, iterate, and adapt to changing environments and feedback


Brand IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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