Your Work MattersThe Senior Brand Marketing Manager is responsible for leading integrated marketing planning and driving brand affinity across all customer touchpoints - ensuring Floor & Decor shows up with a consistent, compelling brand presence that inspires customers and builds long-term loyalty.
In this role, you will lead a team of two Brand Marketing Managers and a Marketing Coordinator, owning the marketing communications calendar (marcomm) to ensure our brand shows up cohesively across every channel and initiative. You will serve as the primary liaison between Marketing and key internal business partners across the organization - with Merchandising, Visual Merchandising, and Ecommerce as primary partners - translating business needs into compelling, on-brand marketing strategies. This is a highly collaborative, fast-paced role for a strategic thinker who is equally comfortable leading a planning session as they are rolling up their sleeves to execute.
You'll Be Successful With- Bachelor's degree in Marketing/Advertising, Communications, Journalism, or a related field.
- 5+ years of experience in Brand, Content, or Integrated Marketing, with at least 1-2 years in a people management or team lead capacity.
- Proven ability to develop and manage a marketing communications calendar across multiple workstreams and stakeholders.
- Experience serving as a cross-functional marketing partner, ideally within a retail, e-commerce, or product-driven organization.
- Strong strategic and creative thinking skills, with the ability to translate business objectives into compelling marketing strategies.
- Excellent writing, editing, presentation, and communication skills - you can craft a brief as confidently as you can present a plan to senior leadership.
- Highly organized with strong project management skills; comfortable managing multiple priorities and deadlines in a fast-paced environment.
- Experience working with internal creative teams and an eye for on-brand, high-quality creative execution.
- Demonstrated omnichannel marketing experience, connecting in-store and digital brand touchpoints to drive a seamless customer experience.
- Experience managing external agency or vendor relationships and overseeing campaign budgets.
- Comfort presenting to senior leadership and executive stakeholders - you can distill complexity into a clear, confident recommendation.
- Retail or specialty retail marketing experience preferred.
- Strong attention to detail and a commitment to brand excellence.
Your Day Consists OfTeam Leadership & Development- Leading, mentoring, and developing a team of two Brand Marketing Managers and a Marketing Coordinator by setting clear goals, providing ongoing feedback, and fostering a high-performing, collaborative culture
- Delegating and prioritizing workload across the team to ensure timely, high-quality execution aligned with business objectives
- Modeling creative and strategic excellence while elevating team performance and supporting professional growth
Integrated Marketing Planning & Marcomm Calendar- Owning and managing the marketing communications (MarComm) calendar to ensure all brand marketing activities are coordinated, sequenced, and aligned with business priorities
- Leading the development of integrated marketing plans for key campaigns, seasonal initiatives, product launches, and events-including in-store and brand activations-in partnership with cross-functional stakeholders
- Ensuring all marketing programs are integrated across paid, owned, and earned channels while maintaining a consistent brand voice and visual identity
- Managing brand marketing budgets by tracking campaign spend, reconciling actuals against plan, and overseeing external vendor and agency costs
Cross-Functional Partnership- Serving as the primary marketing liaison for Merchandising teams by translating product strategies into actionable, insight-driven marketing plans
- Building strong cross-functional partnerships by connecting Marketing with Merchandising, Visual Merchandising, Digital, Store Operations, and other corporate teams to align priorities, gather input, and drive cohesive execution
- Representing Marketing in cross-functional planning meetings by identifying opportunities, communicating priorities, and proactively flagging risks to campaign timelines or brand integrity
Brand Strategy & Content- Developing and championing custom marketing and advertising strategies for assigned areas of the business while ensuring alignment with overall brand positioning
- Ensuring brand consistency and adherence to brand guidelines across all communications, campaigns, and partner initiatives
- Championing omnichannel brand consistency by delivering a cohesive Floor & Decor brand experience across in-store, digital, social, email, and print channels while connecting physical store experiences with digital storytelling
Product & Customer Understanding- Translating product and category expertise into clear, compelling positioning and messaging that highlights customer value and supports project-based purchasing decisions
- Developing and maintaining a deep understanding of Floor & Decor's product portfolio, categories, and assortment to serve as a strategic partner to Merchandising
- Building a strong understanding of the Floor & Decor customer, including their mindset, purchase journey, and sources of inspiration, to inform campaign strategy, content development, and messaging across customer segments
Performance & Insights- Measuring and reporting on the performance of brand marketing campaigns by evaluating KPIs, ROI, and opportunities for optimization
- Monitoring industry trends and competitive activity to identify relevant insights and marketing best practices
- Using performance data and customer insights to continuously refine marketing strategies and improve content effectiveness
Working Conditions (travel & environment):- Limited travel required including air and car travel.
- While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet to moderate.
Physical/Sensory RequirementsSedentary Work - Ability to exert 10-20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.
Benefits & RewardsBonus opportunities & career advancement opportunities at every level
Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
Work-life balance, including:
- Paid vacation and sick time for eligible associates
- Paid holidays plus a personal holiday
- Paid Volunteer Time Off that starts on Day 1
