Senior Brand Marketer

Stepful

$110K — $130K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of brand or marketing design experience with a portfolio of both print and digital work
  • Experience architecting marketing design systems, not just using them
  • Exceptional typography, layout, and visual identity skills
  • Strong digital design expertise in Figma and modern web tools like Webflow
  • Knowledge of WCAG 2.1 AA standards for accessible design
  • Ability to manage multiple projects simultaneously while maintaining quality
  • Strong collaboration skills for translating messages into visuals and iterating quickly

Responsibilities

  • Own the application of Stepful's brand across all marketing surfaces
  • Build and maintain a unified marketing design system with templates and guidelines
  • Rebuild and elevate core marketing surfaces using the design system
  • Collaborate closely with the Product Marketing Manager for fast campaign launches
  • Design B2B client-facing materials that meet accessibility standards
  • Create landing pages and marketing assets with a focus on conversion
  • Bring the production of print and event collateral in-house with consistent branding
  • Enhance brand consistency as Stepful scales

Benefits

  • Meaningful equity stake
  • Subsidized medical, dental, and vision insurance options
  • 401(k) plan
  • Flexible spending accounts (FSA), health savings accounts (HSA), and commuter benefits
  • Open vacation policy with guidance of 15 PTO days annually plus additional time off
Full Job Description
We9re hiring our first dedicated Brand / Marketing Designer to own how Stepful9s brand shows up across every marketing surface - print and digital. Today our marketing design lives across contractors and borrowed product design time; you9ll bring it in-house and build the unified design system that makes every landing page, deck, one-pager, and piece of collateral unmistakably Stepful. You9ll give form to our story: our Product Marketing Manager owns messaging and positioning, and you own how it looks and feels.

This role reports directly to the Head of Design, who sets the high-level creative vision, and partners closely with Product Marketing, Growth, and our B2B teams.

This is a hybrid opportunity based out of our NYC office, requiring three days/week (Tuesday, Wednesday, Thursday) in office.

What you9ll do:
  • Own Stepful9s applied brand across all marketing surfaces - marketing websites, landing pages, decks, one-pagers, digital assets, print, swag, and event collateral
  • Build and maintain a unified print and digital marketing design system - templates, components, and guidelines that let the team produce on-brand work without bespoke design each time
  • Rebuild and elevate our core marketing surfaces on that system, including stepful.com marketing pages, our employer-facing site, sales decks, and core collateral
  • Partner with our Product Marketing Manager in a tight working rhythm - they supply message and positioning, you deliver the visual form, with fast turnaround on launches and campaigns
  • Design polished, on-voice B2B client-facing materials that are accessible by default (WCAG 2.1 AA)
  • Design landing pages and campaign assets for paid and lifecycle marketing, partnering with Growth on conversion experiments
  • Bring print, swag, and event collateral production in-house with a consistent visual identity
  • Raise the bar on brand consistency across every touchpoint as Stepful scales


What you9ll bring:
  • 4+ years of brand or marketing design experience with a portfolio spanning both print and digital work
  • Experience architecting marketing design systems - templates, components, and guidelines - not just producing within them
  • Exceptional craft in typography, layout, and visual identity
  • Strong digital design skills, including Figma and modern web tooling (e.g., Webflow), with a solid grasp of responsive and conversion-oriented design
  • Working knowledge of accessible design and WCAG 2.1 AA standards
  • Ability to manage many concurrent projects at speed without letting quality slip
  • Strong collaboration instincts - you thrive on translating a partner9s messaging into visuals and iterating quickly on feedback


Bonus points if:
  • You have motion design, animation, or video editing skills
  • You9ve designed enterprise or B2B sales collateral
  • You9ve worked in EdTech, healthcare, or another mission-driven industry


Interview Process:
  • Introductory call with Talent Acquisition team member
  • Interview and portfolio review with Hiring Manager
  • Take-Home Design Exercise
  • Virtual Panel Interview
  • On-Site Panel Interview


Benefits and Compensation:
  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Open vacation policy, including:
    • Guidance of 15 days PTO annually
    • Stepful closed the last week of December
    • 15 work-from-anywhere days
    • 10 public holidays observed for 2026


The target base salary range for this opportunity is $110,000 - $130,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

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