Philip Morris International

Senior Brand Manager ZYN - Launches

Philip Morris International • $149K — $187K *
Stamford, TX 79553In-Person
Food & Beverages
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business or related field required; MBA strongly preferred.
  • 7+ years of experience in Brand Marketing, Product Marketing, or Launch Management.
  • Strong launch leadership managing complex, multi-stakeholder initiatives.
  • Expertise in packaging development and campaign leadership.
  • Advanced project management and risk-management skills.
  • Strong strategic and analytical capabilities to synthesize insights into action.
  • Excellent communication and executive-level presentation skills.

Responsibilities

  • Own the strategic leadership of large-scale ZYN product launches annually, aligning with brand strategy.
  • Set launch vision, objectives, and success metrics with senior marketing and commercial leadership.
  • Lead governance across functions like Marketing, R&D, Operations, and Sales for timely launches.
  • Oversee packaging strategy and ensure operational readiness and regulatory compliance.
  • Direct development of launch campaigns and messaging frameworks, guiding teams through execution.
  • Provide robust launch toolkits and briefs for effective activation in retail.
  • Evaluate launch performance and translate insights into future recommendations.

Benefits

  • Competitive base salary and annual bonus based on position level.
  • Comprehensive medical, dental, and vision coverage.
  • 401k plan with generous company match.
  • Hybrid work model promoting workplace flexibility.
  • Inclusive culture where every contribution is respected and valued.
  • Opportunities for professional development within a global business.
Full Job Description
The Senior Brand Manager ZYN - Launches leads the planning and execution of high-impact ZYN product launches, serving as a senior launch owner and strategic partner to cross-functional teams. This role provides end-to-end leadership across launch strategy, packaging development, campaign direction, and commercial readiness, ensuring launches deliver against brand, consumer, and business objectives. The role also contributes thought leadership, launch best practices, and mentorship to elevate launch excellence across the ZYN portfolio.

Your 'day to day':

    • Own the strategic and executional leadership of multiple large-scale ZYN product launches annually, ensuring alignment with brand strategy, portfolio priorities, and commercial objectives.
    • Set launch vision, objectives, and success metrics in partnership with senior marketing and commercial leadership.
    • Lead cross-functional launch governance, coordinating Marketing, CE&A, R&D, Operations, Legal, Finance, and Sales to deliver launches on time and in full.
    • Provide senior oversight of packaging strategy and development, including architecture, claims, regulatory approvals, operational readiness, and supply chain handoff.
    • Direct development of launch campaigns, positioning, and messaging frameworks, guiding creative agencies and internal teams from concept through execution.
    • Ensure delivery of robust, actionable launch toolkits and briefs for downstream activation, including indirect retail and field execution.
    • Manage launch budgets, timelines, risks, and dependencies; proactively identify issues and recommend mitigation strategies.
    • Evaluate launch performance across sales, distribution, consumer response, and execution metrics; translate learnings into recommendations and future launch improvements.
    • Partner with Strategy, Insights, and Analytics teams to incorporate consumer, market, and competitive insights into launch planning.
    • Contribute to international launch readiness by developing scalable launch assets, frameworks, and best practices as needed.
    • Act as a mentor and subject-matter expert for launch management, supporting capability building within the brand team.
    • Lead special projects and cross-brand initiatives related to innovation and portfolio acceleration, as assigned.


Who we're looking for:

    • Bachelor's degree in Business or related field required; MBA strongly preferred.
    • 7+ years of progressively responsible experience in Brand Marketing, Product Marketing, or Launch Management within Consumer Packaged Goods. Demonstrated experience leading high-visibility launches and cross-functional initiatives.
    • Strong launch leadership with proven ability to manage complex, multi-stakeholder initiatives.
    • Advanced project management, prioritization, and risk-management skills.
    • Demonstrated expertise in packaging development and campaign leadership.
    • Strong strategic and analytical capability with ability to synthesize insights into action.
    • Ability to influence and lead without direct authority at senior levels.
    • Excellent communication and executive-level presentation skills.
    • High level of ownership, accountability, and decision-making judgment.
    • Authorized to work in the US without sponsorship now and in the future


Annual Base Salary Range: $149,600 - $187,000

What we offer
    • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
    • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
    • Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
    • Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
    • Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
    • Take pride in delivering our promise to society: To improve the lives of millions of smokers.


About Philip Morris International

Philip Morris International Careers

Join the global team at Philip Morris International (PMI), a leading international tobacco company dedicated to innovation and transformation in the industry. At PMI, we offer more than just job opportunities; we provide a platform for professional growth and leadership development in an environment that values diversity and inclusion.

Work You’ll Do

At Philip Morris International, you will be part of a dynamic team that is focused on leading the transformation of the tobacco industry towards a smoke-free future. Engage in innovative work that pushes the boundaries of what is possible in consumer goods. With PMI, you can contribute to industry-leading projects and utilize cutting-edge technology to make a meaningful impact.

Explore Our Diverse Opportunities

Whether you're looking for an internship, ready to start your career, or an experienced professional seeking a leadership role, PMI offers a range of positions to match your skills and ambitions. Explore job opportunities in various fields including research and development, marketing, sales, finance, and more. Each position at PMI is a step towards a future-proof career in a company that prioritizes innovation and leadership.

Grow and Develop with Us

PMI is committed to the growth of its employees. We offer comprehensive benefits and diversity training programs designed to enhance your professional skills and personal development. Our leadership programs foster an inclusive culture that encourages networking and innovation, ensuring that every team member can achieve their career goals.

Be Part of Our Culture

At Philip Morris International, we believe that our strength lies in our diversity. Our inclusive culture welcomes professionals from all backgrounds, empowering them to bring their unique perspectives to our team. Collaboration and respect drive our collective success, making PMI a rewarding place to work.

Join Our Team

Ready to advance your career at Philip Morris International? Search open positions that match your skills and interests. We are always hiring creative, curious, and motivated individuals who are ready to drive innovation in our industry. Prepare your resume, sharpen your interview skills, and become part of a company that’s leading change.

Stay Connected

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Philip Morris International Careers

Discover the opportunities waiting for you at PMI. Join us in making history in a company where your career is as important to us as it is to you. Explore, innovate, and grow with Philip Morris International.
Learn more about Philip Morris International
Size
69,600 employees
Market Cap
$157.8 billion
Industry
Food & Beverages
Net Income
$8 billion
Founded
1900
5 Year Trend
+3.3%
Revenue
$28.6 billion
NASDAQ
PM
* Ladders Estimates

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