Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.
What will you work on?
As Senior Brand Manager, you will lead product development and brand development for Preschool. You will oversee the management and development of the brand and the day-to-day management and delegation of set responsibilities, tasks and execution.
How will you create impact?
The Senior Brand Manager is responsible for collaborating with cross functional teams including product development, design, engineering, and sales to execute key global brand strategies and drive brand growth and profitability.
Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed.
Oversee and manage P&L to drive key brand operations including forecasting, pricing, costing, and profitability analysis in order to deliver brand financial goals.
Brief and support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows
Develop the Brand Foundations, collaborate on Brand Action Plans, delivering the yearly Slots & Rationale to design. Collaborate on brand strategies and implement plans on new and existing brands in conjunction with the Director.
Regularly analyze Global POS performance, Market Analyses (Circana), competitive landscape and trends to generate new product and marketing opportunities. Leverage data to discover insights and growth opportunities for the brand, driving to commercial opportunities.
Present new brand and product lines, strategies, plans, and results to internal sales team and external partners.
What are your skills and experience?
Drive market research and consumer insights to understand target audiences, identify trends to inform brand strategy
Has a deep understanding of the global competitive landscape - key competitive, features, pricing and white space opportunities
Understands our competitive advantage with customers
#LI-Hybrid #LI-HM1
The anticipated pay range for candidates who will work in California is $120,000 to $130,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.
This job posting is tied to an open vacancy.
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
