Lead the future of one of America's most iconic brands.

We're looking for a strategic, results-driven Senior Brand Manager to join the Hefty® Business Unit and drive profitable growth across both our branded and private label portfolios. This is a high-impact business leadership role with responsibility for brand strategy, innovation, portfolio management, P&L ownership, commercialization and retail media strategy across key strategic retail partners.

If you're passionate about building brands, leading cross-functional teams, and accelerating growth, this is an opportunity to make a visible impact while advancing your career.

• Own brand strategy across a growth segment and identify opportunities to strengthen performance and drive profitable growth.
• Develop integrated business plans across innovation, communications, media, PR/influencer activity, retail execution, and distribution.
• Manage P&L priorities and investment tradeoffs using financial analysis and clear business recommendations.
• Translate consumer, shopper, customer, and market insights into actionable growth strategies.
• Lead innovation commercialization and growth pipeline development with Sales, Finance, R&D, Supply Chain, and Operations.
• Partner with Customer Marketing and Category Management to create customer-ready stories, selling tools, and strong in-market execution
• Monitor brand, category, and competitive dynamics to identify risks, spot opportunities, and refine portfolio priorities.
• Communicate business performance and strategic recommendations to senior leadership with clarity and confidence.

Why This Role Stands Out

• Lead a household-name brand trusted by millions of consumers
• Own meaningful business decisions and growth strategies
• Drive innovation and shape the future of the category
• Gain broad exposure to senior leadership
• Work with a talented, collaborative, high-performing team
• Accelerate your career through a highly visible leadership role

We're Looking For Someone Who

• Thinks like an owner and acts decisively
• Combines strategic thinking with strong execution
• Loves building brands and growing businesses
• Thrives in fast-paced, high-accountability environments
• Can influence and lead cross-functional teams
• Has a passion for winning and developing innovative solutions

Education/Experience

     Required

• Bachelor's degree in Marketing, Business, or related field
• 8+ years of Brand Marketing, Category Management, or General Management experience in CPG

     Preferred:  

• MBA

Knowledge/Skills/Abilities

• Strong business acumen with P&L management experience
• Experience leading innovation and commercialization initiatives
• Nielsen, Circana, or syndicated data experience
• Strong analytical, communication, and project management skills
• Ability to travel 10–15%

Competencies:  

• Strategic Mindset - Develops long-term strategies that anticipate market trends, identify growth opportunities, and position the business for sustained success.
• Business Insight - Applies financial, consumer, competitive, and market knowledge to make sound business decisions that drive profitable growth.
• Drives Results - Takes ownership of business performance, sets ambitious goals, and consistently delivers measurable results through effective execution.
• Decision Quality - Uses data, analytics, consumer insights, and sound judgment to make timely, informed decisions in complex business environments.
• Collaborates - Builds strong partnerships across functions and influences stakeholders to align priorities, solve problems, and achieve shared objectives.
• Communicates Effectively - Clearly communicates strategies, recommendations, and business performance while influencing executive leadership and cross-functional teams. 

Want to know more? Check out our website or connect with us on LinkedIn! Apply today to join a fast-growing innovative company!

Not a good fit but know someone who is? Please refer them! No unsolicited recruiter or agency inquiries, please.