We're Looking For A: Senior Brand Manager
Location: Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)
What You'll Be Doing: The Senior Brand Manager drives growth and strategy across scaled brands while sponsoring emerging brands. This role provides P&L ownership, executive-level guidance, and oversight of brand initiatives, ensuring alignment with revenue goals, customer engagement, and long-term brand value. The Senior Brand Manager also oversees talent, including veterinarians and celebrity partners and may manage an Assistant Brand Manager.
- Drive scaled and emerging brand strategy, set channel goals, and ensure alignment with business objectives.
- Own P&L, set revenue targets, track performance, and recommend strategic adjustments.
- Lead major brand initiatives, campaigns, product launches, and website strategies, coordinating cross-functional teams for seamless execution.
- Oversee product pipeline strategy, stage-gate approvals, and launches, ensuring alignment with brand positioning and margin targets.
- Serve as primary liaison for talent, managing approvals, contracts, shoots, and creative deliverables.
- Approve brand content, messaging, architecture, and visual identity across channels to ensure consistency and quality.
- Guide customer engagement strategies, optimizing onboarding, retention, loyalty, and subscription performance (CVR, AOV, LTV).
- Mentor and manage Assistant Brand Managers, fostering team alignment, professional growth, and execution excellence.
- Collaborate with retail, supply chain, CX, acquisition, PR, and social teams to maximize brand reach, awareness, and operational alignment.
- Monitor KPIs, analyze performance trends, and provide actionable insights to drive brand growth.
Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):- Strategic brand management for new and scaled brands
- P&L ownership and data-driven decision-making
- Multi-channel marketing and campaign execution expertise
- Talent and creative approval management
- Product pipeline strategy and stage-gate execution
- E-commerce, website merchandising, and optimization
- Cross-functional leadership, mentorship, and project management
- Required Education:Bachelor's degree
- Required Experience:7+ years
Golden Perks & Benefits:- Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Annual bonus
- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- Professional developmentopportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
- Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $9 million to date.
- Potential for quarterly KPI bonuses.
The base salary range is $128,000-$180,000, plus bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
