Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

The Senior Brand Manager drives strategic growth and long-term equity for the Boost Mobile brand by translating deep consumer insights into high-performance, full-funnel marketing campaigns. This business owner solves critical growth challenges by navigating a highly competitive, rapidly shifting telecommunications market. By orchestrating seamless cross-functional alignment across multiple creative departments, sales channels, and financial operations, the role ensures sustained commercial health and clear brand differentiation.

What Success Looks Like (Objectives):

• Lead the end-to-end execution of national, integrated brand campaigns from creative brief through launch to reinforce the core brand identity
• Manage the brand P&L health, driving customer acquisition and lifetime value (LTV) through classic CPG-style budget discipline and ROI analysis
• Synthesize complex consumer data and competitive intelligence to execute the "Where to Play / How to Win" strategic framework
• Orchestrate seamless cross-functional collaboration across Marketing, Sales, Product, Supply Chain, and Finance to streamline key annual initiatives
• Deploy generative AI tools to accelerate market research, optimize campaign performance data, and scale creative brainstorming processes
• Champion equity-driving initiatives that build long-term brand value and deep consumer relationships, separate from short-term promotions

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring):

• Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes
• Analytical rigor and a demonstrated mastery of leveraging complex data sets and financial forecasting for strategic decision-making
• Strong skills in cross-functional orchestration, influence management, and leading team members in a matrixed corporate structure
• An insatiable curiosity, brand pride, and a competitive drive to view operational obstacles as strategic growth opportunities
• AI literacy and application skills, specifically utilizing predictive modeling and marketing AI platforms to anticipate changing consumer trends
• Critical experience directing national creative agency partnerships and managing multi-million dollar marketing budgets

Minimum Requirements:

• Minimum Education: Bachelor's Degree in Marketing, Business, or a related field
• Masters degree preferred
• Minimum Experience: 7+ years of brand management experience
• Required Technical Skills:
• Integrated, national campaign development and production lifecycle management
• CPG-level financial management, P&L stewardship, and ROI forecasting
• Proven capability to lead and mentor junior managers while influencing senior executives in a matrixed environment
• Direct leadership of creative agencies and cross-functional teams in a matrixed environment

Visa sponsorship not available for this role

Salary Ranges

Compensation: $110,110.00/Year - $157,300.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.