Marketing
Permanent
Job DescriptionWhere you'll be:This position will be based in the Charlotte, NC HQ; hybrid work policy model.
All About the Role:The Senior Brand Manager, Brand Equity & Strategy for Electrolux and Anova is a strategic leader responsible for building and elevating brand equity across all consumer touchpoints, with a strong focus on advancing the brands' commitment to care and wellbeing. This role defines and drives the long-term brand vision, ensuring consistent, insight-driven execution that strengthens relevance, differentiation, and growth. The ideal candidate combines strategic thinking, creative leadership, and strong business acumen with excellent communication, influence, and collaboration skills to align cross-functional teams, champion purpose-driven storytelling, and inspire high-performing work.
Key Responsibilities:- Define and evolve brand strategy, positioning, and value proposition to drive long-term equity and market differentiation
- Lead brand equity measurement and performance tracking, translating insights into actionable strategies
- Develop and oversee core brand assets (visual identity, messaging, voice/tone, guidelines) to ensure consistency and impact
- Partner with Creative, Product Marketing, and agencies to deliver cohesive, high-quality, insight-led campaigns and communications
- Drive innovative brand activations across digital, social, experiential, and owned channels
- Establish and enforce brand governance to ensure consistent and compliant execution across the organization
- Collaborate cross-functionally (Marketing, Product, Insights, Communications, HR) to align brand strategy with business priorities and plans
- Lead, coach, and develop a high-performing team while managing priorities, workload, and professional growth
Minimum Qualifications- Bachelor's degree
- 5+ years of relevant brand or marketing experience
- Proven track record of building and strengthening brand equity through strategic planning and execution
- Strong experience leveraging consumer insights, brand frameworks, and performance metrics to inform decisions
- Demonstrated ability to lead creative development across channels and manage agency and cross-functional partnerships
- Effective leadership and communication skills, with the ability to influence stakeholders at all levels and manage multiple priorities
Benefits highlights:- Discounts on our award-winning Electrolux products and services
- Family-friendly benefits
- Insurance policy plan
- Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.Find more on: Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en
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