Aramark

Senior Brand Manager

Aramark$87K — $95K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, hospitality, retail management, or related field, or equivalent relevant experience.
  • 7+ years in retail strategy, foodservice, franchise/national brand management, category management, or multi-unit operations.
  • Strong business and financial acumen with a focus on analyzing sales, traffic, pricing, profitability, and investments.
  • Ability to translate insights into clear retail strategies and actionable business recommendations.
  • Excellent interpersonal communication, writing, and presentation skills.
  • Strong project and portfolio management skills, prioritizing multiple accounts and initiatives.
  • Operations experience is a plus.

Responsibilities

  • Execute retail strategy reviews for priority accounts and growth opportunities.
  • Manage relationships with franchise and national brand partners as the primary liaison.
  • Analyze portfolio performance to identify opportunities for sales and profitability improvements.
  • Lead cross-functional retail initiatives and ensure alignment with national strategies.
  • Establish and monitor key performance indicators for the retail portfolio's health and effectiveness.
  • Develop dashboards and performance reviews to report results and refine strategies.
  • Collaborate with various teams to support retail priorities and concept launches.

Benefits

  • Three weeks of paid vacation plus 3 personal/flex days for mental health.
  • No waiting period for comprehensive health benefits from day one, including dental and vision.
  • Self-Directed Pension Plan with matching contributions to enhance retirement savings.
  • Access to confidential resources and support through an Employee Assistance Program.
  • Participation in Employee Resource Groups (ERGs) to promote diversity and community.
  • Educational Assistance for personal growth and scholarships for children entering post-secondary education.
  • Career growth opportunities with tailored development plans.
Full Job Description
Senior Brand Manager

Requisition ID: 679529

Location: Mississauga, ON, CAN L4W5G2

Career Area: Professional & Management
Information at a Glance

Job Description

As a key member of the Marketing & Culinary team, this position executes retail strategy and the management of franchise and national brand partnerships across Aramark Canada. The role evaluates portfolio performance, develops account-level retail strategies, and recommends the optimal mix of proprietary, franchise, and local concepts to drive revenue, participation, and guest satisfaction. This position manages national brand relationships and works cross-functionally to translate strategy into revenue driving decisions and consistent field execution.

Candidates may be based anywhere within Canada; however, Greater Toronto Area (GTA) is preferred. This role requires travel across Canada (approximately 60%) to support operations, retail strategy execution, and brand partnerships.

Job Responsibilities

  • Retail Strategy & Portfolio Planning: Execute retail strategy reviews for priority accounts, RFPs, renewals, and growth opportunities. Evaluate financial, consumer, competitive, and operational insights to recommend concept mix, brand placement, menu strategy, daypart opportunities, value platforms, and investment priorities that drive retail revenue, participation, and guest satisfaction.


  • Franchise & National Brand Management: Manage relationships with franchise and national brand partners and serve as the primary liaison between brand partners and Aramark. Lead contract renewals, pricing updates, LTO coordination, openings, closures, renovations, relocations, and brand standards implementation while identifying opportunities to strengthen portfolio performance and partnerships.


  • Retail Growth, Investment & Performance Optimization: Analyze portfolio performance and identify opportunities to improve sales, profitability, and guest experience across all retail brands. Lead competitive benchmarking, concept performance reviews, business case development, capital planning, and investment recommendations. Partner with Regional Marketing Managers, Field Marketing, Brand Development, Culinary, and Operations to implement targeted growth and improvement plans.


  • Cross-Functional Leadership & Execution: Lead cross-functional retail initiatives and ensure alignment between national strategies and field execution. Collaborate with cross-functional teams to support retail priorities, concept launches, strategic projects, and account-level opportunities. Serve as a trusted retail subject matter expert to all stakeholders.


  • Measurement & Portfolio Performance: Establish and monitor key performance indicators to evaluate the health and effectiveness of the company-wide and site-specific retail portfolio. Analyze sales, participation, profitability, concept performance, competitive positioning, and return on investment to identify trends, risks, and opportunities. Develop dashboards and performance reviews, report results, and use insights to refine strategies, prioritize investments, and drive continuous improvement across franchise, proprietary, and local partner concepts.


Qualifications

Education
  • Bachelor's degree in business, marketing, hospitality, retail management, or a related field; equivalent relevant experience may be considered.


Experience
  • 7+ years of experience in retail strategy, foodservice, franchise or national brand management, category management, or multi-unit operations.


Qualifications, Certifications or Designations
  • Strong business and financial acumen, with experience analyzing sales, traffic, pricing, profitability, and investment opportunities.
  • Ability to translate consumer, competitive, operational, and financial insights into clear retail strategies and business recommendations.
  • Excellent interpersonal communication skills including strong writing and presentation skills.
  • Strong project and portfolio management skills, including the ability to prioritize multiple accounts, partners, and initiatives.
  • Operations experience is an asset


What We Offer You

Time to Recharge: Three weeks of paid vacation for all new salaried hires, plus 3 personal/flex days dedicated to your mental health and well-being.

Comprehensive Health Benefits (No Waiting Period!): From day one, enjoy coverage for dental, prescriptions, vision, massage therapy, and more-because your health matters.

Future Security: A Self-Directed Pension Plan where every dollar you contribute is matched with two by Aramark-helping you grow your retirement savings faster.

Well-Being Support: Access Aramark's Employee Assistance Program for confidential resources and support for you and your family whenever you need it.

Inclusive Community: Be part of our Employee Resource Groups (ERGs), where we celebrate diversity, build connections, and support one another.

Continuous Learning: Benefit from Educational Assistance to support your growth, plus scholarships for your children entering post-secondary studies.

Career Growth: Clear career path planning and development opportunities tailored to your skills and aspirations.

Safe & Supportive Workplace: We are deeply committed to providing a safe, healthy, and positive work environment for all.

The pay range for this position is $87,000.00 - $95,000.00.

About Aramark

Aramark provides food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. ARAMARK’s position as a world leader in facility services stems from decades of experience and superior service in the diversified outsourcing industry. From their humble beginnings in 1936 at the helm of Davre Davidson and his peanut vending machines to our place — for the sixth time in nine years — at the top of Fortune magazine’s list of the “World’s Most Admired Companies,” ARAMARK has maintained an unwavering focus on providing world-class experiences, environments, and outcomes for their clients. At ARAMARK, they take care of buildings and infrastructure so that their customers can take care of their core business. They are proud to provide exceptional facility management services for 1,600 companies in 16,000 facilities — about 1.8 billion square feet worldwide. ARAMARK provides comprehensive facility service solutions that enable its clients to maximize safety, productivity, and reliability. Their success is the result of their steadfast commitment to service excellence. They pride themselves on delivering customizable, sustainable solutions in a wide range of facilities by working closely with their clients to achieve mutual goals. Self-performed services, ongoing client communication, performance metrics, and an environment of team learning and development enable us to perform beyond expectations in virtually every client engagement. Whatever the company’s facility needs, ARAMARK is here to consistently exceed the expectations for service excellence with the best people, the most innovative processes, and the latest technologies.

Aramark Careers

Join Aramark's vibrant team today and be part of a company that values innovation, leadership, and diversity. As a global leader in food, facilities, and uniform services, Aramark offers unparalleled job opportunities designed to enhance your professional growth and development. Work You’ll Do At Aramark, we are committed to fostering a culture of growth and innovation. Our team members are at the heart of our operations, providing essential services across various industries. By joining our team, you will collaborate with skilled professionals dedicated to making a meaningful impact every day. Aramark offers a wide range of employment opportunities, from frontline positions to executive roles, each contributing to our mission of delivering experiences that enrich and nourish lives. Whether you are looking for a full-time position or an internship, Aramark provides a path that will advance your career and expand your skills. Leadership and Development Step into a role that challenges you to be your best. Aramark’s leadership is committed to nurturing talents through robust training programs and diversity initiatives that ensure all team members are valued and have the opportunity to succeed. Our leadership training equips you with the tools necessary to lead with confidence and integrity. Innovation at Work Innovation is at the core of Aramark, where we continuously seek cutting-edge solutions to improve our services and operations. Engage in work that pushes the boundaries and leads to transformative outcomes, not just for our company but for the industries we serve. Join Our Team Explore the multitude of job opportunities at Aramark, where your career aspirations can take flight. We are actively hiring creative, curious, and motivated individuals who are ready to contribute to a team that celebrates diversity and is driven by excellence. Internship Programs Kickstart your career with an Aramark internship, where you can apply your classroom knowledge to real-world scenarios. Our internships provide a foundation for learning and development, plus the opportunity to build professional networks that can be pivotal in your career journey. Benefits and Culture Aramark is dedicated to supporting our employees with a comprehensive benefits package that promotes a healthy, fulfilling life both inside and outside of work. Our culture thrives on teamwork, respect, and inclusivity, creating an environment where every employee can thrive. Stay Connected Search open positions that match your skills and interests on the Aramark Jobs portal. We look for passionate, solution-driven team players who are eager to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Aramark. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Aramark. Join Aramark today and be part of a team that is dedicated to excellence and innovation in everything we do. Your future starts here!
Learn more about Aramark
Size
248,300 employees
Market Cap
$10.6 billion
Industry
Net Income
-$688.5 million
Founded
1936
5 Year Trend
+2.3%
Revenue
$11.3 billion
NASDAQ

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