Help Transform Financial Wellness Through Data, Behavioral Science, and Experimentation

At Voya, we're reimagining how people engage with their financial future. We're seeking a curious, analytical, and innovative Senior Behavioral Experimentation Analyst to join our growing Behavioral Finance Research (Be-Fi) team.

This role sits at the unique intersection of data analytics, behavioral science, and experimentation, helping us understand what drives meaningful financial decisions and how we can improve outcomes for millions of customers.

You'll partner with researchers, product teams, marketers, and business leaders to design and evaluate behavioral and real-world experiments that influence behavior, improve engagement, and shape the future of financial wellness.

Why This Role Is Different

In this role, you'll combine:

• Experiment design and statistical analysis
• Behavioral economics and applied research
• Data storytelling and business influence
• Product and marketing innovation

Your work will directly impact how customers save, invest, and make financial decisions while helping position Voya as a leader in behavioral finance innovation.

What You'll Do
Design and Execute Behavioral Experiments

• Develop and analyze digital experimentation programs, including:
  • A/B testing
  • Randomized Controlled Trials (RCTs)
  • Quasi-experimental studies
• Evaluate the effectiveness of behavioral interventions, messaging strategies, product features, and user experiences.
• Create and manage experiments using platforms such as Optimizely, VWO, and/or LaunchDarkly.
• Validate and QA testing environments and data collection processes throughout the research lifecycle.

Generate Actionable Insights

• Analyze customer behavior and large-scale datasets to identify trends, opportunities, and areas for improvement.
• Apply statistical methods to determine what influences customer actions and decision-making.
• Deliver clear recommendations that drive measurable business and customer outcomes.

Influence Strategy and Innovation

• Develop dashboards and reporting tools that track behavioral and business outcomes.
• Collaborate with Product, Data Science, Marketing, and Customer Experience teams.
• Contribute to industry-leading behavioral science research and thought leadership.

What You'll Bring
Required Qualifications

• Bachelor's degree in Economics, Statistics, Data Science, Psychology, Behavioral Science, or another quantitative field.
• 2+ years of experience conducting data analysis, experimentation, research, or KPI reporting.
• Hands-on experience designing, running, or analyzing experiments, including A/B testing, RCTs, and similar methodologies.
• Experience working with large datasets and cloud-based data environments.
• Proficiency in tools such as R, SQL, SPSS, STATA, Tableau, Power BI.
• Experience using digital analytics platforms such as Google Analytics or Heap.
• Strong statistical reasoning and analytical problem-solving skills.
• Ability to communicate complex concepts and findings to both technical and non-technical audiences.
• Self-starter mentality with strong collaboration and stakeholder management skills.

Preferred Qualifications

• Experience analyzing financial, transactional, or customer behavior data.
• Coursework or professional experience in behavioral economics, behavioral science, consumer psychology, or related disciplines.
• Familiarity with machine learning, personalization models, or recommendation engines.
• Experience within fintech, financial services, digital products, or customer experience environments.
• Passion for improving financial wellness and helping customers achieve better financial outcomes.

#LI-KD1

Compensation Pay Disclosure:

Voya is committed to pay that's fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate's geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$110,000 - $120,000

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That's why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan - with generous company matching contributions (up to 6%)
• Voya Retirement Plan - employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off - including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time - 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more aboutCritical Skills