Weight Watchers International

Senior B2B Marketing Manager

Weight Watchers International • $140K — $155K *
US-AnywhereRemote in United States
Healthcare
5 - 7 years of experience
Reposted 1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field
  • 7+ years of B2B marketing experience, ideally in health tech or related industries
  • Proven success in demand generation programs that enhance pipeline and revenue
  • Experience marketing to HR and employee health decision-makers in large organizations
  • Strong content creation skills with an ability to simplify complex data
  • Familiarity with account-based marketing (ABM) strategies
  • Proficiency in marketing automation platforms like HubSpot or Salesforce Marketing Cloud

Responsibilities

  • Develop B2B marketing strategies to drive revenue growth across employer and health plan segments
  • Execute go-to-market plans for product launches, focusing on GLP-1 programs and behavioral solutions
  • Identify target accounts and create custom messaging for each segment
  • Manage multi-channel demand generation campaigns, including email and webinars
  • Optimize CRM journeys to enhance lead funnel effectiveness
  • Provide the sales team with necessary marketing collateral and messaging support
  • Create impactful B2B content, translating clinical outcomes into business value for decision-makers

Benefits

  • Comprehensive benefits package
  • Hybrid work environment for better work-life balance
  • Commitment to diversity and inclusion in the workplace
  • Opportunity to be part of a mission-driven organization focused on health and wellness
  • Access to employee wellness programs and support services
Full Job Description
What you will do

The B2B Marketing Manager will be the strategic and executional engine behind WeightWatchers for Business's go-to-market efforts targeting employers, health plans, and payer organizations. This individual will craft compelling narratives and campaigns around employer-sponsored weight health - translating complex clinical offerings into clear business value for decision-makers.
Strategy & Go-to-Market
  • Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments
  • Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
  • Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience
Demand Generation & Lead Nurturing
  • Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events
  • Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel
  • Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI
Sales Enablement
  • Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
  • Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies
Content & Thought Leadership
  • Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners
  • Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers
Events & Conferences
  • Plan and manage presence at key industry events such as BGH, The Conference Board and and health plan summits
  • Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns

Who You Are
  • Bachelor's degree in Marketing, Business Administration, Communications, or related field
  • 7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS
  • Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue
  • Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations
  • Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools
  • Strong content writing and storytelling skills - ability to simplify complex health and clinical data for a business audience
  • Familiarity with ABM (Account-Based Marketing) strategies and tools
  • Data-driven mindset with experience in marketing analytics and reporting


Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range

$140,000-$155,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.

About Weight Watchers International

WW International, Inc., formerly Weight Watchers International, Inc., is a global wellness company. The Company offers commercial weight management program. Its services and products include digital offerings provided through its websites, mobile sites and applications, workshops conducted by the Company and its franchisees, consumer products sold direct to consumers, licensed products sold in retail channels and magazine subscriptions and other publications. It operates through four segments: North America, United Kingdom, Continental Europe (CE) and Other. It sells a range of products, including bars, snacks, cookbooks, food and restaurant guides with SmartPoints values, Weight Watchers magazines, SmartPoints calculators and fitness kits. It offers various programs, including Beyond The Scale, which is designed to help people lose weight and manage new healthy habits; FitPoints, which is designed to encourage activity and exercise, and WW Freestyle.
Learn more about Weight Watchers International
Size
7,700 employees
Market Cap
$250.5 million
Industry
Business Services
Net Income
$75 million
Founded
1960
5 Year Trend
+0.8%
Revenue
$1.3 billion
NASDAQ
WW
* Ladders Estimates

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