Senior B2B Content Writer

Accelerize 360

$70K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years of writing experience in B2B technology sectors such as SaaS, devtools, martech, or fintech.
  • Strong interviewing skills to extract compelling stories from project leads and experts.
  • Proficiency in writing with a first-person, engaging tone that resonates with the audience.
  • Experience in managing content calendars autonomously and proactively generating ideas.
  • Ability to create clear project briefs for designers and video producers to minimize revisions.
  • Existing personal AI workflows that enhance content creation efficiency.
  • Comfortable working remotely with a distributed team.

Responsibilities

  • Conduct interviews with project leads and clients to gather essential project highlights for publishing.
  • Collaborate with design and leadership teams to rewrite and structure content for the company's website.
  • Own and execute the SEO strategy, managing content topics and clusters across the website and AppExchange listings.
  • Script engaging video content and project recaps in conjunction with the video production team.
  • Manage an editorial calendar, ensuring timely content delivery and a steady cadence of publications.
  • Create diverse content types for co-marketing efforts and email campaigns as the marketing practice grows.
  • Integrate AI tools to maintain a consistent brand voice and streamline the writing process.

Benefits

  • Opportunity to experiment with new content formats and tools.
  • Exposure to high-impact projects that shape the company's storytelling approach.
  • Collaborative working environment with cross-functional teams including design and video production.
  • Professional growth in content marketing within the tech industry.
  • Flexibility to work remotely and asynchronously.
Full Job Description
I. Role Overview

You9ll turn finished client work into stories that make a RevOps leader, a Salesforce SE, or a CXO forward something to a colleague. Then you9ll do it again two weeks later. In between, you9ll help us rebuild our website voice and turn our biggest customer wins into short-form video scripts and slideware.

This is a writing job for someone who can cut through complex jargon to make our stories relatable. You9ll be talking to project leads, customers, and execs every week, mining the interesting bits, and shaping them into content that actually does something - generates inbound questions, surfaces referrals, gives our partners at Salesforce a reason to mention us in their next call.

II. Primary Responsibilities
  • Project highlights (the main beat). When a client engagement wraps, we publish. You9ll run the full process - interview the project lead and, where appropriate, the customer; write the promotional LinkedIn post, the website blurb, and the Slack message; brief our global design team on supporting visuals. For marquee projects, you9ll go deeper: a sales deck, a 90-second video script, and an experimental format (an avatar reel, an interactive demo walkthrough - your call).
  • Website rewrites. We have one site to rebuild from the ground up - accelerize360.com. You9ll be hands-on, writing it, working closely with the web design team and company leaders on structure and flow.
  • SEO and AEO editorial ownership. Once technical indexing is fixed by the web design team, you own the keyword strategy, answer-engine-optimization content structure, topic clusters across accelerize360.com, and the editorial side of the AppExchange listings for our products like Avatar, Homer, and Service Plus.
  • Video scripting. Working with our video producer, you9ll script project recap videos, demo overlays, and experimental formats. You9ll learn what reads on screen versus on the page quickly because you9ll be writing the next one within two weeks of seeing the last one cut.
  • Content calendar (owned end-to-end). You and the team co-own our editorial calendar in Jira (our project and editorial workflow tooling). You keep the cadence steady, make sure work doesn9t bunch up, and post to the right channels at the right time. Set editorial direction across the six-leader publishing rotation and the customer-story content pipeline.
  • Other content as we grow. Opportunities are vast! Such as partner co-marketing with Salesforce and Snowflake (joint webinars, co-bylined POVs), exec thought leadership from our practice leads, and sales enablement copy where content marketing and sales overlap. Email and promotional content sit here too - newsletter copy, capture-form follow-up sequences, holiday and seasonal campaigns, and the promotional copy for coordinated launch motions. Current cadence is light (Mailchimp Standard, holiday/capture only); this scope grows as we mature our practice and deliverables.
  • AI in your daily workflow. You9ll manage our brand voice across channels and use AI tools to jump-start channel-specific drafts based on your original work - keeping the team9s output high without burning out the writer behind it. We don9t need an AI prompt engineer. We need someone who9s already built personal workflows that move 2-3x faster than the people around them and can show us one.
III. Ideal Qualifications
  • Ability to experiment with new formats and tools. New content formats, new AI workflows, new distribution channels - you try them, ship them, and can point to what worked, what didn9t, and what changed. This isn9t a side hustle for you; it9s how you make a company9s work more memorable and how you help sellers close business.
  • 4-7 years writing for B2B technology - SaaS, devtools, martech, fintech, an SI, an agency with tech accounts, or in-house at a tech company. You don9t need to know Salesforce and Snowflake on day one; you do need to get fluent fast.
  • You write in first-person, 4why should I care4 voice - the kind that makes a reader feel the success could be theirs, not someone else9s. You instinctively avoid the 4We are pleased to announce that A360 has partnered with...4 register.
  • You9re a strong interviewer of subject matter experts. You can sit with a project lead who9d rather be doing anything else and walk out with the three details that make a story land.
  • You can write a brief as well as you write copy - our global designers and our video producer work asynchronously, so a sharp brief is the difference between one round and four.
  • You9ve already built personal AI workflows in your process, not 4used ChatGPT4, built workflows. You can show us one in a Loom or a write-up.
  • You can own a content calendar without being told what to put in it. You bring ideas; you don9t wait for assignments.
  • You9re comfortable working remotely and asynchronously with a distributed team - most of us are on the East Coast, in the Midwest, or overseas.

IV. Bonus Points
  • Experience working with Salesforce or Snowflake partner, an SI, or somewhere in the data/cloud ecosystem
  • Experiences scripting a short-form video and know what reads on screen vs. on the page
  • Experience with Synthesia, HeyGen, Descript, or ElevenLabs
  • Experience co-marketing with a major platform partner before (Salesforce, AWS, Microsoft, etc.)
  • Experience ghost writing under an executive byline, and the executive was happy with how it sounded

In this role, you9ll report to the VP of CX & Marketing, joining our growing marketing team. Day-to-day, you9ll work with our practice leads, project leads, and customers (with their permission). As we grow, you9ll have our global design team for visuals, a video producer, and a web design specialist to lead the site rebuilds.
V. Application Requirements
  • A short note - in your voice, not a cover letter - about a project or piece of work you9re proud of and why
  • Two or three writing samples that show range, ideally including at least one B2B tech piece
  • A 2-minute Loom OR a short write-up describing an AI workflow you9ve built personally and use weekly
  • Your LinkedIn profile URL

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