Principal Financial Group Inc

Senior Associate, RFP

Principal Financial Group Inc$89K — $120K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in investment management, finance, marketing, or related field.
  • 5+ years of experience in financial services, particularly RFP or content management roles.
  • Strong understanding of investment concepts and asset management.
  • Proven ability to lead complex proposals and manage competing priorities.
  • Experience with proposal/content management platforms like Responsive or Qvidian.
  • Ability to collaborate effectively with diverse teams.

Responsibilities

  • Lead the creation and delivery of RFPs, RFIs, DDQs, and consultant database submissions.
  • Ensure compliance and competitiveness of messaging for assigned asset class.
  • Continually review and enhance content resources for accuracy and relevance.
  • Conduct peer reviews and provide constructive feedback to team members.
  • Serve as a subject matter expert on assigned investment capabilities.
  • Collaborate with investment professionals to craft client-focused content.
  • Utilize technology and AI tools to improve content delivery and management processes.

Benefits

  • Flexible Time Off (FTO) for personal and vacation needs.
  • Comprehensive health and financial well-being benefits.
  • Hybrid work options available in select locations.
  • Opportunities for professional development and mentorship.
  • Engagement in purpose-driven company culture and values.
Full Job Description
What You'll Do

We're looking for a Senior Associate, RFP to lead the development and improvement of RFPs, RFIs, DDQs, and consultant database content that supports Principal Asset Management's growth and retention goals. This role serves as a strategic partner across proposal execution, content management, and investment product support. 

As a senior individual contributor, the Senior Associate will collaborate with investment, product, distribution, compliance, legal, operations, and data teams to deliver high-quality, client-focused content. This role will serve as the proposal and content lead for an assigned asset class, driving consistency, strengthening messaging, and supporting business development efforts, while using technology and AI-enabled tools for process improvements. While this role does not have direct management responsibilities, it provides leadership through expertise, mentorship, and relationship management. 

Key Responsibilities 

  • Lead the creation and delivery of complex RFPs, RFIs, DDQs, and consultant database submissions. 
  • Serve as the content lead for an assigned asset class, ensuring accurate, compliant, and competitive messaging. 
  • Maintain and improve content resources through ongoing reviews, updates, and new content development. 
  • Conduct first-level peer reviews and provide feedback to improve response quality and consistency. 
  • Act as a subject matter expert for assigned investment capabilities, sharing insights on products, industry trends, and positioning. 
  • Partner with investment professionals and business stakeholders to develop clear and compelling client-facing content. 
  • Use content management, proposal, and AI-enabled platforms to improve efficiency, scalability, and content quality. 
  • Lead multiple projects while presenting priorities, timelines, and risks. 
  • Contribute to team development through mentoring, knowledge sharing, process improvements, and special initiatives. 
Who You Are
  • Bachelor's degree in investment management, finance, marketing, communications, or a related business field. 
  • 5+ years of relevant experience in the financial services industry, preferably in an RFP, content management, product management, or client solutions role within an asset management firm. 
  • Strong understanding of investment concepts and the asset management industry, with the ability to translate complex information into client-focused content. 
  • Demonstrated experience leading complex proposals, content initiatives, and competing priorities while delivering high-quality work. 
  • Experience supporting institutional investment strategies and developing expertise across investment products and asset classes. 
  • Experience with proposal and content management platforms such as Responsive, Loopio, Qvidian, RocketDocs, or similar systems. 
  • Ability to build effective partnerships and collaborate across all levels of the organization. 
  • May require fingerprinting with Principal Funds Distributor. 

Skills That Will Help You Stand Out  

  • Experience using AI and technology solutions to improve proposal development, content management, and operational efficiency. 
  • CFA®, CAIA®, CIMA®, CFP®, FINRA licenses, or other industry designations are a plus. 
Salary Range InformationSalary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range$84600 - $152400 / year Salary Details

The following locations are examples of market-specific salary ranges across different geographies. 

  • Des Moines, IA: $89,300 - $120,650 / year
  • Charlotte, NC: $94,000 - $127,000 / year
  • Chicago, IL/Denver, CO: $103,400 - $139,700 / year 
  • New York/Seattle: $112,800 - $152,400 / year
Time Off ProgramFlexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension EligibleNo Additional Information Location(s)

We’re open to considering in-office or hybrid talent. Locations for hybrid talent are Des Moines, Charlotte, Chicago, Denver, New York, or Seattle. You’ll work with your leader to figure out which option may align best based on several factors. You can check out what our Global Headquarters looks like here:

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Posting WindowWe will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Date First Posted (TTF)9/18/2026 Latest Post Date: Careers - US9/18/2026

About Principal Financial Group Inc

Principal Financial Group Inc Careers

Join the dynamic team at Principal Financial Group Inc, a global leader in investment management and retirement services. At Principal, we are committed to helping individuals and businesses achieve financial security and success, making now the perfect time to explore job opportunities with us.

Work You’ll Do

Embark on a career at Principal Financial Group Inc and contribute to our mission of empowering financial well-being across the globe. Our company offers a wide range of positions, from finance to technology, where your skills will help shape the future of financial services.

Innovate and Lead

At Principal, innovation and leadership go hand in hand. We provide a platform where your ideas can lead to groundbreaking financial solutions, driving growth and efficiency. Join our team and be at the forefront of industry-leading projects that redefine what is possible in the financial sector.

Grow Your Career

Principal Financial Group Inc is not just a company; it's a place where you can grow professionally and personally. We support career advancement through professional development programs, leadership training, and opportunities for networking and mentorship. Our commitment to diversity and inclusion ensures that all team members have the opportunity to succeed.

Experience Our Culture

Our culture is built on collaboration, respect, and a commitment to excellence. We believe in fostering a supportive environment where every team member’s contribution is valued. Enjoy benefits that support both your professional and personal life, and work alongside colleagues who are passionate about making a difference.

Internship and Employment Opportunities

Whether you're starting your career or looking to make a significant impact in your professional journey, Principal offers a range of internship and employment opportunities. Gain hands-on experience, work on real-world projects, and learn from leaders in the financial industry.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Principal Financial Group Inc. We are hiring creative, curious, and motivated individuals who are ready to drive innovation and lead with integrity. Check out our open positions, tailor your resume, and prepare for an interview that could lead to your next great adventure.

Stay Connected

Keep up to date with the latest from Principal Financial Group Inc by following our careers blog. Get insider perspectives, tips for a successful interview, and the latest news on the financial industry that you can apply directly to your career.

Networking and Professional Development

At Principal, your growth is our priority. Enhance your professional skills through comprehensive training programs and connect with industry leaders and peers through our robust networking events. Our commitment to your development is unwavering, as we believe it is fundamental to our collective success.

Explore Careers at Principal Financial Group Inc

Discover the exciting career paths available at Principal. From internships to leadership roles, the opportunities for professional growth are abundant. Join us and contribute to a company that values innovation, leadership, and a diverse workforce dedicated to achieving exceptional results.

Apply Today

Are you ready to make a meaningful impact in the financial services industry? Search for open positions that match your skills and interests at Principal Financial Group Inc. We look for passionate, driven, and solution-oriented team players. Start your journey with us today and be part of a team that’s redefining the future of finance.

Principal Financial Group Inc—where careers grow, innovation thrives, and leaders are made.

Learn more about Principal Financial Group Inc
Size
18,600 employees
Market Cap
$20.7 billion
Industry
Net Income
$1.3 billion
5 Year Trend
+2.7%
Revenue
$14.7 billion
NASDAQ

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