Job DescriptionJoin a centralized Paid Media Analytics team that turns complex, multi-channel marketing data into insights and tools that help teams move faster and make smarter decisions. You'll partner closely with media, performance marketing, and business teams to expand measurement, improve efficiency, and elevate how we plan, test, and optimize campaigns.
As a Senior Associate Paid Media Analytics at JPMorganChase within Chase Marketing Analytics, you will be the analytics and optimization expert helping teams understand what's working, why it's working, and what to do next. You'll combine performance reporting, analysis, visualization, forecasting, and storytelling to drive better outcomes across paid marketing channels including social, display, video, and audio. You'll build trusted relationships with stakeholders and use data to challenge assumptions, shape strategy, and improve campaign performance.
Job responsibilities- Conduct analytical assessments of campaign performance, identifying key drivers of success aligned to business goals
- Define, establish, and track campaign performance key performance indicators, communicating insights to senior marketing partners to inform strategy
- Aggregate data across platforms and sources to create a complete, consistent view of campaign performance
- Lead performance review discussions with cross-functional stakeholders, aligning on learnings and next steps
- Forecast business key performance indicators and report progress against goals over time
- Partner with analytics and media teams to design tests that measure the effectiveness of media strategy and execution
- Translate data-driven learnings into recommendations that improve strategic media plans and optimization decisions
- Define tracking, tagging, and measurement requirements for campaigns and tests
- Build relationships with internal and external partners and influence through clear, compelling data storytelling
Required qualifications, capabilities and skills- Bachelor's degree in a quantitative, analytics, or marketing-related discipline
- 2+ years of experience in analytics, with marketing analytics experience
- Experience analyzing paid marketing performance across at least one major channel (e.g., social, display, video, or audio)
- Proficiency in Microsoft Excel and PowerPoint, including the ability to build clear performance readouts for stakeholders
- Proven ability to solve problems using data and communicate the "so what" in a business-relevant way
- Strong written and verbal communication skills, with the ability to present to multi-level audiences
- Demonstrated ability to manage multiple priorities with attention to detail and a high standard for accuracy
- Experience partnering with both analytics and business stakeholders to drive decisions and outcomes
Preferred qualifications, capabilities and skills- Experience in media buying analytics, media analytics, or omnichannel marketing analytics
- Experience with data visualization and workflow tools (e.g., Tableau, Alteryx)
- Experience with SQL and/or Python for analysis and automation
- Experience with web analytics tools (e.g., Adobe Analytics, Google Analytics)
- Familiarity with paid media platforms (e.g., Meta Ads, Pinterest Ads, Display & Video 360 (DV360), The Trade Desk)
About the TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.
