Job DescriptionEmerging Media (40%)- Work closely with leadership and agency partners to identify and prioritize the most impactful new media opportunities for the brand
- Lead the development of business cases to gain alignment on prioritization of new medium and partner testing
- Act as single source to lead the evaluation and/or routing of new media opportunities outside of active management
- Work cross-functionally to develop and activate tests to validate the business impact of new mediums
- Keep clear communication on testing prioritization, plans, and potential risk
- Ensure data availability and quality for both agency led and internal Emerging media opportunities for MMM
Strategic Amplifications Testing & Learning (40%)- Work closely with media agency and internal stakeholders to evaluate media opportunities to ensure strategic alignment, ROI potential, and appropriate valuation.
- Work closely with Decision Science to ensure appropriate measurement framework is in place for all new media opportunities
- Collaborate with the Advertising, Activation, and other key stakeholders to ensure assets are developed to achieve amplification objectives
- Compile program details, test designs, and creative assets to share and align with leadership for a full understanding of Amplification and testing initiatives
- Work with manager, agency, Decision Science, and other key stakeholders in developing and cataloging recaps of all testing initiatives
Strategic Cross-Team Media Support (20%)- Work closely with Advertising, Activation, and Media team to ensure timely and actionable briefing of new initiatives is available to all media stakeholders
- Support, and lead as needed, strategic media initiatives designed to build a stronger media program and push forward program evolution
- Support leader and broader organization in all areas of audience strategy, planning, and activation
- Collaborate with agencies, vendors, and partners to identify and develop competitive insights and landscape relevant to our business and marketing strategies
- Maintain detailed records of partner testing plans, results, and partner relationship to ensure clear understanding of current and past initiatives
- Act as Media team liaison with IT and ICM for conversion tracking and data onboarding initiatives
- Work cross-functionally to understand ad tech needs and lead the evaluation, and business cases for improvements and changes to our stack
- Manage DNAF Emerging and Ad Tech expenditures with timely and accurate billing and reporting
Qualifications- Bachelor's degree in Business, Marketing or related field
- 3+ years in related work required (special consideration for Domino's work experience)
- Previous demonstration of managing multiple projects and cross-functional execution
- Ability to work in a fast paced, changing environment
- Strong analytical and problem-solving skills
- Strong attention to detail and works well under deadlines
- Exceptional oral and written communication skills required
- Proficient in Microsoft Office products specifically: Outlook, Excel, PowerPoint
Additional InformationBenefits:
• Paid Holidays and Vacation
• Medical, Dental & Vision benefits that start on the first day of employment
• No-cost mental health support for employee and dependents
• Childcare tuition discounts
• No-cost fitness, nutrition, and wellness programs
• Fertility benefits
• Adoption assistance
• 401k matching contributions
• 15% off the purchase price of stock
• Company bonus
